/* ---------- TOKENS ---------- */
:root{
  --bg: #F2EFE8;
  --bg-2: #E8E4DA;
  --ink: #0F0F0F;
  --ink-2: #3A3A3A;
  --ink-3: #8A857C;
  --line: #DCD7CC;
  --line-2: #C7C2B6;
  --accent: #06B6D4;
  --accent-ink: #0369A1;
  --accent-soft: #CFFAFE;
  --hot: #06B6D4;
  --hot-soft: #CFFAFE;
  --ok: #06B6D4;
  --paper: #FFFFFF;
  --radius-sm: 6px;
  --radius: 12px;
  --radius-lg: 20px;
  --shadow-soft: 0 1px 0 rgba(15,15,15,.04), 0 8px 24px -12px rgba(15,15,15,.12);
  --serif: 'Archivo','Inter',system-ui,sans-serif;
  --display: 'Archivo','Inter',system-ui,sans-serif;
  --italic: 'Fraunces',serif;
  --sans: 'Inter', system-ui, -apple-system, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, monospace;
}
:root{
  --radius-sm: 6px;
  --radius: 12px;
  --radius-lg: 20px;
  --shadow-soft: 0 1px 0 rgba(11,17,32,.04), 0 8px 24px -12px rgba(11,17,32,.12);
  --serif: 'Bricolage Grotesque', 'Inter', system-ui, sans-serif;
  --display: 'Bricolage Grotesque', 'Inter', system-ui, sans-serif;
  --sans: 'Inter', system-ui, -apple-system, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, monospace;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
html,body{background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:15px;line-height:1.5;-webkit-font-smoothing:antialiased}

/* ---------- SCROLL PROGRESS ---------- */
.scroll-progress{position:fixed;top:0;left:0;right:0;height:3px;background:transparent;z-index:9999;pointer-events:none}
.scroll-progress-bar{height:100%;width:0%;background:linear-gradient(90deg,var(--ink) 0%,var(--accent) 100%);transition:width .12s ease-out;box-shadow:0 0 8px rgba(6,182,212,.4)}
/* ---------- SECTION DOTS ---------- */
.section-nav{position:fixed;left:24px;top:50%;transform:translateY(-50%);z-index:9998;display:flex;flex-direction:column;gap:18px;opacity:0;transition:opacity .35s ease;pointer-events:none}
.section-nav.visible{opacity:1;pointer-events:auto}
.section-dot{display:flex;align-items:center;gap:14px;cursor:pointer;background:none;border:none;padding:0;font-family:'Archivo',sans-serif;font-weight:700;font-size:11px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink);transition:color .25s ease}
.section-dot-label{opacity:0;transform:translateX(-4px);transition:opacity .25s ease,transform .25s ease;white-space:nowrap}
.section-dot:hover .section-dot-label,.section-dot.active .section-dot-label{opacity:1;transform:translateX(0)}
.section-dot-mark{width:10px;height:10px;border-radius:50%;background:transparent;border:1.5px solid var(--ink-3);transition:all .25s ease;flex-shrink:0;position:relative}
.section-dot-mark::after{content:"";position:absolute;inset:-6px;border-radius:50%;border:1.5px solid var(--accent);opacity:0;transform:scale(.6);transition:all .3s ease}
.section-dot:hover .section-dot-mark{border-color:var(--ink);transform:scale(1.2)}
.section-dot:hover{color:var(--ink-2)}
.section-dot.active .section-dot-mark{background:var(--ink);border-color:var(--ink);transform:scale(1.15)}
.section-dot.active .section-dot-mark::after{opacity:1;transform:scale(1);border-color:var(--accent)}
.section-dot.active{color:var(--ink)}
@media (max-width:1100px){.section-nav{display:none}}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit;outline:none;-webkit-tap-highlight-color:transparent}
button:focus-visible{outline:2px solid var(--accent);outline-offset:2px}
input,select,textarea{font-family:inherit;font-size:14px;padding:10px 12px;border:1px solid var(--line);border-radius:var(--radius-sm);background:var(--paper);color:var(--ink);outline:none}
input:focus,select:focus,textarea:focus{border-color:var(--ok);box-shadow:0 0 0 3px var(--accent-soft)}
a{color:inherit;text-decoration:none}

/* ---------- SHELL ---------- */
.page{max-width:1240px;margin:0 auto;padding:0 28px}

/* ---------- NAV ---------- */
.nav{position:sticky;top:14px;z-index:100;display:flex;align-items:center;justify-content:space-between;gap:16px;margin:14px 0 10px;padding:11px 12px 11px 24px;background:rgba(255,255,255,.6);-webkit-backdrop-filter:blur(18px) saturate(1.5);backdrop-filter:blur(18px) saturate(1.5);border:1px solid rgba(255,255,255,.7);border-radius:999px;box-shadow:0 1px 0 rgba(255,255,255,.6) inset,0 10px 30px -12px rgba(15,15,15,.18),0 0 0 1px rgba(15,15,15,.04);transition:padding .25s ease,box-shadow .25s ease,background .25s ease}
.nav.scrolled{padding-top:8px;padding-bottom:8px;background:rgba(255,255,255,.8);box-shadow:0 12px 34px -12px rgba(15,15,15,.26),0 0 0 1px rgba(15,15,15,.05)}
.nav-logo{display:inline-flex;align-items:baseline;cursor:pointer;line-height:1;font-size:30px;letter-spacing:-.04em;user-select:none}
.nav-logo .v-archivo{font-family:'Archivo',sans-serif;font-weight:900;color:var(--ink);letter-spacing:-.045em}
.nav-logo .v-archivo .v-stop{color:var(--ink);margin-left:-.02em}
.nav-logo .v-fraunces{font-family:'Fraunces',serif;font-style:italic;font-weight:400;color:var(--ink);letter-spacing:-.025em;margin-left:-.05em;font-variation-settings:"opsz" 144}
.nav-logo:hover .v-fraunces{color:var(--accent);transition:color .25s ease}
/* footer logo inverts colors */
.footer-logo{display:inline-flex;align-items:baseline;line-height:1;font-size:32px;letter-spacing:-.04em;margin-bottom:14px}
.footer-logo .v-archivo{font-family:'Archivo',sans-serif;font-weight:900;color:#fff;letter-spacing:-.045em}
.footer-logo .v-archivo .v-stop{color:#fff;margin-left:-.02em}
.footer-logo .v-fraunces{font-family:'Fraunces',serif;font-style:italic;font-weight:400;color:#fff;letter-spacing:-.025em;margin-left:-.05em;font-variation-settings:"opsz" 144}
.nav-links{display:flex;gap:2px}
.nav-link{font-family:'Archivo',sans-serif;font-weight:800;font-size:16px;letter-spacing:-.02em;color:var(--ink);padding:10px 18px;border-radius:999px;transition:all .18s ease}
.nav-link:hover{background:var(--bg-2)}
.nav-link.active{color:#fff;background:var(--ink)}
.nav-right{display:flex;align-items:center;gap:12px}
.nav-status{display:flex;align-items:center;gap:7px;font-size:12px;color:var(--ink-2)}
.status-dot{width:8px;height:8px;border-radius:50%;background:var(--accent);position:relative}
.status-dot::after{content:"";position:absolute;inset:-4px;border-radius:50%;border:1px solid var(--accent);opacity:.4;animation:pulse 2s infinite}
@keyframes pulse{0%{transform:scale(.8);opacity:.6}100%{transform:scale(1.8);opacity:0}}
.nav-cta{font-size:13px;font-weight:500;padding:9px 18px;border-radius:999px;background:var(--ink);color:var(--bg);transition:all .15s}
.nav-cta:hover{background:var(--hot);color:#fff;transform:translateY(-1px)}

/* ---------- NAV MEGA-MENU ---------- */
.nav-dropdown{position:relative}
.nav-dropdown>.nav-link{display:flex;align-items:center;gap:6px}
.nav-dropdown-caret{width:9px;height:9px;transition:transform .2s ease}
.nav-dropdown:hover .nav-dropdown-caret,.nav-dropdown:focus-within .nav-dropdown-caret{transform:rotate(180deg)}
.nav-dropdown-menu{position:absolute;top:100%;left:50%;transform:translateX(-50%) translateY(-6px);margin-top:0;padding-top:14px;width:420px;background:transparent;opacity:0;visibility:hidden;transition:opacity .2s ease,transform .2s ease;z-index:60}
.nav-dropdown-menu-inner{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:0 28px 64px -20px rgba(15,15,15,.28),0 0 0 1px rgba(15,15,15,.05);padding:10px}
.nav-dropdown:hover .nav-dropdown-menu,.nav-dropdown:focus-within .nav-dropdown-menu{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.nav-dd-item{display:flex;align-items:flex-start;gap:14px;padding:13px 14px;border-radius:var(--radius);transition:background .15s;text-align:left;width:100%}
.nav-dd-item:hover{background:var(--bg-2)}
.nav-dd-icon{width:38px;height:38px;border-radius:10px;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.nav-dd-body{flex:1;min-width:0}
.nav-dd-title{display:flex;align-items:center;gap:8px;font-family:var(--display);font-size:14px;font-weight:800;letter-spacing:-.02em;color:var(--ink);margin-bottom:3px}
.nav-dd-num{font-family:var(--mono);font-size:10px;color:var(--ink-3);font-weight:500}
.nav-dd-desc{font-size:12px;color:var(--ink-2);line-height:1.45}
.nav-dd-arrow{align-self:center;color:var(--ink-3);flex-shrink:0;transition:transform .15s}
.nav-dd-item:hover .nav-dd-arrow{transform:translateX(3px);color:var(--accent)}
.nav-dd-foot{display:flex;align-items:center;justify-content:space-between;margin-top:4px;padding:14px 14px 6px;border-top:1px solid var(--line);gap:12px}
.nav-dd-foot-text{font-size:11px;color:var(--ink-3);line-height:1.4}
.nav-dd-foot-text strong{color:var(--ink);font-family:var(--mono);font-weight:600}
.nav-dd-cta{flex-shrink:0;font-size:12px;font-weight:600;padding:9px 16px;border-radius:999px;background:var(--ink);color:#fff;white-space:nowrap;transition:background .15s}
.nav-dd-cta:hover{background:var(--accent)}

/* ---------- TIMELINE (process détaillé) ---------- */
.timeline{position:relative}
.tl-step{display:flex;gap:28px;padding:36px 0;border-bottom:1px solid var(--line)}
.tl-step:first-child{padding-top:0}
.tl-step:last-child{border-bottom:none;padding-bottom:0}
.tl-num{width:56px;height:56px;border-radius:50%;background:var(--paper);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:900;font-size:20px;color:var(--ink);flex-shrink:0}
.tl-num.active{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.tl-body{flex:1;min-width:0}
.tl-meta{font-family:var(--mono);font-size:11px;color:var(--accent);text-transform:uppercase;letter-spacing:.06em;margin-bottom:8px;font-weight:500}
.tl-title{font-family:var(--display)!important;font-weight:900!important;font-size:clamp(22px,2.6vw,30px);letter-spacing:-.03em!important;margin-bottom:10px}
.tl-desc{font-size:14px;color:var(--ink-2);line-height:1.65;max-width:560px;margin-bottom:16px}
.tl-deliv{display:flex;flex-wrap:wrap;gap:8px}
.tl-deliv span{font-size:11px;padding:5px 12px;border-radius:999px;background:var(--bg-2);color:var(--ink-2);font-family:var(--mono)}

/* ---------- COMPARISON TABLE ---------- */
.compare-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;max-width:900px}
.compare-col{border-radius:var(--radius-lg);padding:32px}
.compare-col.dim{background:var(--paper);border:1px solid var(--line)}
.compare-col.hi{background:#0B1120}
.compare-head{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.1em;margin-bottom:20px}
.compare-col.dim .compare-head{color:var(--ink-3)}
.compare-col.hi .compare-head{color:var(--accent)}
.compare-row{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-bottom:1px dashed rgba(0,0,0,.08)}
.compare-col.hi .compare-row{border-bottom:1px dashed rgba(255,255,255,.1)}
.compare-row:last-child{border-bottom:none;padding-bottom:0}
.compare-mark{width:18px;height:18px;border-radius:50%;flex-shrink:0;display:flex;align-items:center;justify-content:center;margin-top:1px;font-size:11px}
.compare-col.dim .compare-mark{background:rgba(239,68,68,.1);color:#ef4444}
.compare-col.hi .compare-mark{background:var(--accent);color:#fff}
.compare-text{font-size:13px;line-height:1.5}
.compare-col.dim .compare-text{color:var(--ink-2)}
.compare-col.hi .compare-text{color:rgba(255,255,255,.75)}

/* ---------- PAGE PAGER ---------- */
.page-pager{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:16px}

/* ---------- WHY CARDS (page Pourquoi) ---------- */
.why-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.why-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px 32px 28px;transition:all .25s;position:relative;overflow:hidden}
.why-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-soft);border-color:var(--line-2)}
.why-num{position:absolute;top:20px;right:28px;font-family:var(--display);font-weight:900;font-size:46px;color:var(--bg-2);line-height:1;letter-spacing:-.04em;user-select:none}
.why-icon{width:52px;height:52px;border-radius:14px;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;margin-bottom:22px}
.why-title{font-family:var(--display)!important;font-weight:900!important;font-size:23px;letter-spacing:-.03em!important;margin-bottom:11px}
.why-desc{font-size:14px;color:var(--ink-2);line-height:1.6;margin-bottom:18px}
.why-concrete{display:flex;gap:10px;align-items:flex-start;padding-top:16px;border-top:1px solid var(--line);font-size:13px;color:var(--ink-2);line-height:1.5}
.why-concrete svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.why-concrete b{color:var(--ink);font-weight:600}

/* ---------- OUTCOME TILES ---------- */
.outcomes{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;background:var(--paper)}
.outcome{padding:32px 26px;border-right:1px solid var(--line);transition:background .2s}
.outcome:last-child{border-right:none}
.outcome:hover{background:var(--bg)}
.outcome-icon{width:40px;height:40px;border-radius:10px;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;margin-bottom:20px}
.outcome-title{font-family:var(--display)!important;font-weight:900!important;font-size:17px;letter-spacing:-.02em!important;margin-bottom:8px;line-height:1.15}
.outcome-desc{font-size:13px;color:var(--ink-2);line-height:1.55}

/* ---------- PROOF STRIP ---------- */
.proof-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.proof-card{display:block;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;cursor:pointer;transition:all .25s}
.proof-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-soft);border-color:var(--line-2)}
.proof-img{height:158px;overflow:hidden;background:#0d1117}
.proof-img img{width:100%;height:100%;object-fit:cover;object-position:top center;transition:transform .4s}
.proof-card:hover .proof-img img{transform:scale(1.04)}
.proof-body{padding:16px 18px;display:flex;align-items:center;justify-content:space-between;gap:10px}
.proof-name{font-family:var(--display);font-weight:800;font-size:15px;letter-spacing:-.02em}
.proof-cat{font-family:var(--mono);font-size:10px;color:var(--ink-3);text-transform:uppercase;margin-top:3px}
.proof-go{font-size:15px;color:var(--accent);flex-shrink:0}

/* ---------- INTERACTIVE STEPPER (page Comment) ---------- */
.stepper{display:grid;grid-template-columns:.9fr 1.1fr;gap:32px;align-items:start}
.stepper-rail{display:flex;flex-direction:column;gap:10px;position:sticky;top:24px}
.step-tab{display:flex;align-items:center;gap:16px;padding:18px 20px;border-radius:var(--radius-lg);border:1px solid var(--line);background:var(--paper);cursor:pointer;text-align:left;transition:all .2s;width:100%}
.step-tab:hover{border-color:var(--line-2);transform:translateX(2px)}
.step-tab-num{width:46px;height:46px;border-radius:50%;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:900;font-size:19px;flex-shrink:0;transition:all .2s;color:var(--ink)}
.step-tab.active{background:#0B1120;border-color:#0B1120}
.step-tab.active .step-tab-num{background:var(--accent);border-color:var(--accent);color:#fff}
.step-tab-info{flex:1;min-width:0}
.step-tab-phase{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.07em;color:var(--ink-3);margin-bottom:3px}
.step-tab.active .step-tab-phase{color:var(--accent)}
.step-tab-name{font-family:var(--display);font-weight:800;font-size:17px;letter-spacing:-.02em;color:var(--ink);line-height:1.1}
.step-tab.active .step-tab-name{color:#fff}
.step-tab-arrow{color:var(--ink-3);flex-shrink:0;opacity:0;transition:all .2s}
.step-tab.active .step-tab-arrow{opacity:1;color:var(--accent)}
.step-panel{display:none}
.step-panel.active{display:block;animation:fade .3s ease}
.sp-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden}
.sp-top{padding:32px 32px 28px;border-bottom:1px solid var(--line)}
.sp-badges{display:flex;gap:8px;margin-bottom:18px;flex-wrap:wrap}
.sp-badge{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.06em;padding:5px 11px;border-radius:999px;background:var(--accent-soft);color:var(--accent-ink)}
.sp-badge.ghost{background:var(--bg-2);color:var(--ink-2)}
.sp-title{font-family:var(--display)!important;font-weight:900!important;font-size:clamp(26px,3vw,34px);letter-spacing:-.03em!important;margin-bottom:12px;line-height:1}
.sp-desc{font-size:14px;color:var(--ink-2);line-height:1.65}
.sp-roles{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line)}
.sp-role{background:var(--paper);padding:24px 28px}
.sp-role-h{display:flex;align-items:center;gap:8px;font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.07em;color:var(--ink-3);margin-bottom:14px}
.sp-role-item{display:flex;gap:9px;align-items:flex-start;font-size:13px;color:var(--ink-2);line-height:1.5;margin-bottom:10px}
.sp-role-item:last-child{margin-bottom:0}
.sp-role-item svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.sp-deliver{padding:24px 28px;background:#0B1120}
.sp-deliver-h{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--accent);margin-bottom:14px}
.sp-deliver-items{display:flex;flex-wrap:wrap;gap:8px}
.sp-deliver-items span{display:inline-flex;align-items:center;gap:7px;font-size:12px;color:#fff;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);padding:7px 13px;border-radius:999px}
.sp-deliver-items span svg{color:var(--accent);flex-shrink:0}

/* ---------- REASSURE BAND ---------- */
.reassure{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.reassure-item{display:flex;gap:14px;align-items:flex-start;padding:24px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg)}
.reassure-icon{width:40px;height:40px;border-radius:10px;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.reassure-title{font-family:var(--display);font-weight:800;font-size:15px;letter-spacing:-.02em;margin-bottom:5px}
.reassure-text{font-size:12.5px;color:var(--ink-2);line-height:1.5}

/* ---------- SEO LOCAL (accueil) ---------- */
.seolocal{background:#0B1120;border-radius:var(--radius-lg);padding:56px;display:grid;grid-template-columns:1.05fr 1fr;gap:48px;align-items:center;position:relative;overflow:hidden}
.seolocal-halo{position:absolute;top:-100px;right:-80px;width:420px;height:420px;background:radial-gradient(circle,rgba(6,182,212,.18) 0%,transparent 65%);pointer-events:none}
.seolocal-halo2{position:absolute;bottom:-120px;left:-60px;width:320px;height:320px;background:radial-gradient(circle,rgba(6,182,212,.08) 0%,transparent 65%);pointer-events:none}
.seolocal-l{position:relative;z-index:2}
.seolocal-eyebrow{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--accent);margin-bottom:20px}
.seolocal-eyebrow::before{content:"";width:24px;height:1px;background:var(--accent)}
.seolocal h2{font-family:var(--display)!important;font-weight:900!important;font-size:clamp(30px,3.6vw,46px);letter-spacing:-.03em!important;line-height:1;color:#fff;margin-bottom:20px}
.seolocal h2 .it{color:var(--accent)}
.seolocal-desc{font-size:15px;color:rgba(255,255,255,.62);line-height:1.65;margin-bottom:28px;max-width:440px}
.seolocal-points{display:flex;flex-direction:column;gap:14px;margin-bottom:32px}
.seolocal-point{display:flex;gap:12px;align-items:flex-start;font-size:14px;color:rgba(255,255,255,.85);line-height:1.5}
.seolocal-point svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.seolocal-point b{color:#fff;font-weight:600}
.seolocal-r{position:relative;z-index:2;display:flex;justify-content:center}
/* mock google local result */
.gcard{width:100%;max-width:400px;background:#fff;border-radius:16px;box-shadow:0 30px 70px -20px rgba(0,0,0,.5);overflow:hidden}
.gcard-bar{display:flex;align-items:center;gap:10px;padding:12px 16px;border-bottom:1px solid #eef0f2}
.gcard-search{flex:1;display:flex;align-items:center;gap:9px;background:#f1f3f4;border-radius:999px;padding:8px 14px;font-size:12.5px;color:#3c4043}
.gcard-tabs{display:flex;gap:18px;padding:10px 18px 0;font-size:12px;color:#5f6368;border-bottom:1px solid #eef0f2}
.gcard-tab{padding-bottom:9px}
.gcard-tab.on{color:#1a73e8;border-bottom:2px solid #1a73e8;font-weight:500}
.gcard-map{height:104px;background:linear-gradient(135deg,#e8eef2,#dfe7ec);position:relative;overflow:hidden}
.gcard-map::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.5) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.5) 1px,transparent 1px);background-size:22px 22px}
.gcard-map::after{content:"";position:absolute;top:20px;left:32px;right:60px;height:3px;background:#c7d2da;border-radius:2px;box-shadow:0 34px 0 -1px #d4dde3,0 60px 0 -1px #cfd9df;transform:rotate(-6deg)}
.gpin{position:absolute;top:34px;left:50%;transform:translateX(-50%);width:30px;height:30px;z-index:2}
.gpin-dot{position:absolute;inset:0;background:var(--accent);border-radius:50% 50% 50% 0;transform:rotate(-45deg);box-shadow:0 4px 10px rgba(6,182,212,.5)}
.gpin-dot::after{content:"";position:absolute;top:8px;left:8px;width:14px;height:14px;background:#fff;border-radius:50%}
.gpin-pulse{position:absolute;top:20px;left:50%;transform:translateX(-50%);width:26px;height:8px;background:rgba(6,182,212,.25);border-radius:50%;animation:gpulse 2s ease-in-out infinite}
@keyframes gpulse{0%,100%{transform:translateX(-50%) scale(1);opacity:.5}50%{transform:translateX(-50%) scale(1.5);opacity:.15}}
.gresult{padding:14px 16px;display:flex;gap:12px;align-items:flex-start;position:relative}
.gresult.top{background:linear-gradient(90deg,rgba(6,182,212,.06),transparent)}
.grank{width:22px;height:22px;border-radius:50%;background:var(--accent);color:#fff;font-family:var(--display);font-weight:900;font-size:11px;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:2px}
.grank.dim{background:#e8eaed;color:#9aa0a6}
.gres-body{flex:1;min-width:0}
.gres-name{font-size:14px;color:#202124;font-weight:600;display:flex;align-items:center;gap:6px}
.gres-badge{font-size:9px;font-weight:600;color:var(--accent-ink);background:var(--accent-soft);padding:2px 7px;border-radius:999px;text-transform:uppercase;letter-spacing:.03em}
.gres-meta{font-size:11.5px;color:#5f6368;margin-top:2px}
.gres-stars{color:#fbbc04;letter-spacing:1px}
.gres-actions{display:flex;gap:6px;margin-top:8px}
.gres-btn{font-size:10.5px;color:#1a73e8;border:1px solid #dadce0;border-radius:999px;padding:4px 10px;display:inline-flex;align-items:center;gap:4px}
.gres-div{height:1px;background:#eef0f2;margin:0 16px}

@media(max-width:900px){
  .stepper{grid-template-columns:1fr!important;gap:20px}
  .stepper-rail{position:static;flex-direction:row;overflow-x:auto;padding-bottom:6px;-webkit-overflow-scrolling:touch}
  .step-tab{min-width:240px}
  .why-grid,.outcomes,.proof-strip,.reassure{grid-template-columns:1fr!important}
  .outcome{border-right:none;border-bottom:1px solid var(--line)}
  .outcome:last-child{border-bottom:none}
  .sp-roles{grid-template-columns:1fr!important}
  .seolocal{grid-template-columns:1fr!important;padding:36px 28px;gap:36px}
  .case{grid-template-columns:1fr!important;gap:32px;padding:48px 0}
  .case.flip .case-visual{order:0}
  .case.flip .case-tag{left:24px;right:auto}
}

/* ---------- CAS CLIENT ---------- */
.case{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;padding:64px 0;border-bottom:1px solid var(--line)}
.case:last-of-type{border-bottom:none}
.case.flip .case-visual{order:2}
.case-visual{position:relative}
.case-browser{background:#fff;border-radius:14px;overflow:hidden;box-shadow:0 30px 70px -22px rgba(15,15,15,.32),0 0 0 1px rgba(15,15,15,.06);transition:transform .35s ease}
.case-browser:hover{transform:translateY(-4px)}
.case-bar{background:#f0f4f8;padding:10px 14px;display:flex;align-items:center;gap:8px;border-bottom:1px solid #e2e8f0}
.case-dots{display:flex;gap:5px}
.case-dots span{width:9px;height:9px;border-radius:50%;display:block}
.case-url{flex:1;background:#fff;border-radius:999px;padding:5px 12px;font-family:var(--mono);font-size:10px;color:#94a3b8;display:flex;align-items:center;gap:6px}
.case-shot{display:block;width:100%;height:320px;object-fit:cover;object-position:top center}
.case-tag{position:absolute;bottom:-14px;left:24px;background:var(--ink);color:#fff;font-family:var(--mono);font-size:11px;padding:8px 14px;border-radius:999px;box-shadow:0 8px 20px -8px rgba(15,15,15,.4)}
.case.flip .case-tag{left:auto;right:24px}
.case-eyebrow{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.09em;color:var(--accent);margin-bottom:16px;display:flex;align-items:center;gap:10px}
.case-eyebrow::before{content:"";width:24px;height:1px;background:var(--accent)}
.case-head{display:flex;align-items:center;gap:14px;margin-bottom:6px}
.case-logo{height:36px;width:auto;max-width:150px;object-fit:contain}
.case-name{font-family:var(--display)!important;font-weight:900!important;font-size:clamp(28px,3.4vw,40px);letter-spacing:-.03em!important;line-height:1}
.case-sub{font-family:var(--mono);font-size:12px;color:var(--ink-3);margin-bottom:22px}
.case-lead{font-size:15px;color:var(--ink-2);line-height:1.65;margin-bottom:26px}
.case-block{padding:16px 0;border-top:1px solid var(--line);display:grid;grid-template-columns:120px 1fr;gap:18px;align-items:start}
.case-block:last-of-type{border-bottom:1px solid var(--line)}
.case-block-label{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-3);padding-top:2px}
.case-block-label.hi{color:var(--accent)}
.case-block-text{font-size:13.5px;color:var(--ink);line-height:1.6}
.case-cta{margin-top:26px}

/* ---------- VIEWS ---------- */
.view{display:none}
.view.active{display:block;animation:fade .35s ease}
@keyframes fade{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}

/* ---------- HERO ---------- */
.hero{padding:0;position:relative;overflow:hidden;min-height:min(82vh,740px);background:var(--bg);display:flex;flex-direction:column}
.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:0;align-items:stretch;flex:1}
.hero-bg-grid{display:none}
.hero-spotlight{position:absolute;inset:0;z-index:0;pointer-events:none;opacity:0;transition:opacity .4s ease;background:radial-gradient(420px circle at var(--mx,50%) var(--my,50%),rgba(6,182,212,0.12),transparent 70%)}
.hero:hover .hero-spotlight{opacity:1}
.hero h1{font-family:var(--display);font-weight:900;font-size:clamp(56px,8vw,104px);line-height:.92;letter-spacing:-.045em;margin-bottom:28px}
/* Display titles : Archivo Black + Fraunces italic for .it accents */
h1, h2, h3, .hero h1, .section-head h2, .cta-band h2, .footer-hero-text, .plan-name, .pt-name, .step-title, .proj-thumb-title{font-family:var(--display)!important;font-weight:900!important;letter-spacing:-.04em!important}
h1 .it, h2 .it, .it, .section-head h2 .it, .cta-band h2 .it, .footer-hero-text .it, .hero h1 em, h1 em, h2 em{font-family:var(--italic)!important;font-style:italic!important;font-weight:400!important;letter-spacing:-.02em!important}
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 22px;border-radius:999px;font-size:14px;font-weight:500;transition:all .18s;white-space:nowrap}
.btn svg{transition:transform .18s}
.btn:hover svg{transform:translateX(3px)}
.btn-hot{background:var(--hot);color:#fff}
.btn-hot:hover{background:#5b21b6}
.btn-p{background:var(--ink);color:var(--bg)}
.btn-p:hover{background:var(--hot);color:#fff}
.btn-s{background:transparent;color:var(--ink-2);border:1px solid var(--line-2)}
.btn-s:hover{border-color:var(--ink);color:var(--ink)}

/* ---------- MARQUEE ---------- */
.marquee{padding:36px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;position:relative}
.marquee-label{position:absolute;left:28px;top:50%;transform:translateY(-50%);font-family:var(--mono);font-size:11px;color:var(--ink-3);background:var(--bg);padding:8px 12px;z-index:2;border-right:1px solid var(--line)}
.marquee-track{display:flex;gap:56px;animation:scroll 40s linear infinite;width:max-content;padding-left:180px}
@keyframes scroll{0%{transform:translateX(0)}100%{transform:translateX(-50%)}}
.marquee-item{display:flex;align-items:center;gap:10px;font-family:var(--serif);font-size:24px;color:var(--ink-2);white-space:nowrap}
.marquee-item svg{flex-shrink:0}

/* ---------- SECTIONS ---------- */
.section{padding:80px 0;border-bottom:1px solid var(--line)}
.section-head{display:grid;grid-template-columns:1fr 1.4fr;gap:40px;margin-bottom:56px;align-items:end}
.section-head h2{font-family:var(--serif);font-size:clamp(38px,5vw,60px);line-height:1;letter-spacing:-.01em}
.section-head h2 .it{font-style:italic;color:var(--ok)}
.section-head p{font-size:16px;color:var(--ink-2);line-height:1.55;max-width:480px}
/* ---------- PRICING HERO STAT ---------- */
.pricing-hero-stat{display:flex;align-items:flex-start;gap:24px;padding:24px 28px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);max-width:520px;position:relative}
.pricing-hero-stat::before{content:"";position:absolute;left:-1px;top:24px;bottom:24px;width:3px;background:var(--accent);border-radius:0 3px 3px 0}
.phs-num{font-family:'Archivo',sans-serif;font-weight:900;font-size:88px;line-height:.85;letter-spacing:-.06em;color:var(--ink);display:flex;align-items:baseline;gap:8px}
.phs-num-sub{font-family:'Fraunces',serif;font-style:italic;font-weight:400;font-size:24px;color:var(--ink-2);letter-spacing:-.02em}
.phs-text{font-size:16px;color:var(--ink-2);line-height:1.5;flex:1;padding-top:8px}
.phs-text strong{font-family:'Archivo',sans-serif;font-weight:800;color:var(--ink);letter-spacing:-.02em}
.phs-fine{display:inline-block;margin-top:8px;font-size:13px;color:var(--ink-3);line-height:1.5}
@media (max-width:640px){.pricing-hero-stat{flex-direction:column;gap:12px}.phs-num{font-size:72px}}
.eyebrow{font-family:var(--mono);font-size:11px;color:var(--ink-3);text-transform:uppercase;letter-spacing:.08em;margin-bottom:14px;display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:24px;height:1px;background:var(--ink-3)}

/* ---------- VALUE PROPS ---------- */
.props{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.prop{padding:32px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);position:relative;transition:background .2s}
.prop:hover{background:var(--paper)}
.prop-num{font-family:var(--mono);font-size:11px;color:var(--ink-3);margin-bottom:28px}
.prop-icon{width:44px;height:44px;border-radius:var(--radius-sm);display:flex;align-items:center;justify-content:center;margin-bottom:20px}
.prop h3{font-family:var(--serif);font-size:26px;line-height:1.1;margin-bottom:10px}
.prop p{font-size:14px;color:var(--ink-2);line-height:1.55}
.prop-kpi{margin-top:20px;padding-top:16px;border-top:1px dashed var(--line);display:flex;justify-content:space-between;align-items:baseline}
.prop-kpi-val{font-family:var(--serif);font-size:28px;color:var(--accent)}
.prop-kpi-lbl{font-size:11px;color:var(--ink-3);font-family:var(--mono);text-transform:uppercase}

/* ---------- PROJECTS TEASER ---------- */
.proj-teaser-grid{display:grid;grid-template-columns:repeat(6,1fr);grid-auto-rows:190px;gap:16px}
.pt-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;cursor:pointer;position:relative;display:flex;flex-direction:column;justify-content:flex-end;padding:20px;transition:all .25s}
.pt-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-soft);border-color:var(--line-2)}
.pt-visual{position:absolute;inset:0;background:linear-gradient(135deg,var(--c1,var(--accent-soft)),var(--c2,var(--hot-soft)));overflow:hidden}
.pt-visual::after{content:"";position:absolute;inset:0;background:repeating-linear-gradient(45deg,transparent 0,transparent 10px,rgba(255,255,255,.08) 10px,rgba(255,255,255,.08) 11px)}
.pt-body{position:relative;z-index:2;background:var(--paper);padding:16px;margin:0 -20px -20px;border-top:1px solid var(--line)}
.pt-head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:6px}
.pt-name{font-family:var(--serif);font-size:22px;line-height:1}
.pt-result{font-family:var(--mono);font-size:11px;color:var(--hot);font-weight:500}
.pt-desc{font-size:12px;color:var(--ink-2);line-height:1.5;margin-bottom:10px}
.pt-tags{display:flex;gap:6px;flex-wrap:wrap}
.pt-tag{font-size:10px;padding:2px 8px;border-radius:999px;background:var(--bg-2);color:var(--ink-2);font-family:var(--mono)}

/* ---------- PROCESS ---------- */
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;position:relative}
.process::before{content:"";position:absolute;top:28px;left:10%;right:10%;height:1px;border-top:1px dashed var(--line-2);z-index:0}
.step{background:var(--bg);position:relative;z-index:1;text-align:left}
.step-num{width:56px;height:56px;border-radius:50%;background:var(--paper);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-size:24px;color:var(--ink);margin-bottom:20px;position:relative}
.step-num.active{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.step-num.active::after{content:"";position:absolute;inset:-6px;border-radius:50%;border:1px solid var(--ink);opacity:.2}
.step-title{font-family:var(--serif);font-size:24px;margin-bottom:8px;line-height:1}
.step-meta{font-family:var(--mono);font-size:11px;color:var(--accent);margin-bottom:10px}
.step-desc{font-size:13px;color:var(--ink-2);line-height:1.55}

/* ---------- PRICING ---------- */
.pricing{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:16px}
.plan{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px;display:flex;flex-direction:column;position:relative;transition:all .25s}
.plan:hover{transform:translateY(-2px);box-shadow:var(--shadow-soft)}
.plan.featured{background:#0B1120;color:var(--bg);border-color:#0B1120}
.plan.featured .plan-desc,.plan.featured .plan-incl li{color:#c9c3b8}
.plan.featured .plan-price-cur,.plan.featured .plan-price-unit{color:#a09a90}
.plan.featured .check{background:var(--hot);color:#fff}
.plan-badge{position:absolute;top:-10px;left:50%;transform:translateX(-50%);background:var(--hot);color:#fff;font-size:10px;font-weight:600;padding:4px 12px;border-radius:999px;text-transform:uppercase;letter-spacing:.05em}
.plan-tier{font-family:var(--mono);font-size:11px;color:var(--ink-3);margin-bottom:12px;text-transform:uppercase}
.plan.featured .plan-tier{color:#a09a90}
.plan-name{font-family:var(--serif);font-size:32px;margin-bottom:8px;line-height:1}
.plan-desc{font-size:13px;color:var(--ink-2);margin-bottom:20px;line-height:1.5}
.plan-price{display:flex;align-items:baseline;gap:4px;margin-bottom:24px;padding-bottom:20px;border-bottom:1px solid var(--line)}
.plan.featured .plan-price{border-color:rgba(255,255,255,.15)}
.plan-price-cur{font-size:14px;color:var(--ink-2)}
.plan-price-val{font-family:var(--serif);font-size:52px;line-height:1}
.plan-price-unit{font-size:13px;color:var(--ink-2)}
.plan-incl{list-style:none;display:flex;flex-direction:column;gap:10px;margin-bottom:24px;flex:1}
.plan-incl li{display:flex;gap:10px;font-size:13px;color:var(--ink-2);line-height:1.5}
.check{width:18px;height:18px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:2px}
.plan-btn{width:100%;padding:12px;border-radius:999px;font-size:14px;font-weight:500;background:var(--bg-2);color:var(--ink);transition:all .18s}
.plan-btn:hover{background:var(--ink);color:var(--bg)}
.plan.featured .plan-btn{background:var(--hot);color:#fff}
.plan.featured .plan-btn:hover{background:#5b21b6}

.t-author{display:flex;align-items:center;gap:12px}
.t-av{width:36px;height:36px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:600}
.t-name{font-size:13px;font-weight:500}
.t-role{font-size:12px;color:var(--ink-3)}

/* ---------- FAQ ---------- */
.faq-wrap{max-width:780px;margin:0 auto}
.faq-item{border-bottom:1px solid var(--line)}
.faq-item:first-child{border-top:1px solid var(--line)}
.faq-q{width:100%;text-align:left;padding:22px 0;font-size:18px;font-weight:400;font-family:var(--serif);display:flex;justify-content:space-between;align-items:center;gap:20px;transition:color .15s}
.faq-q:hover{color:var(--accent)}
.faq-chev{width:24px;height:24px;border-radius:50%;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;transition:all .2s;flex-shrink:0}
.faq-chev.open{background:var(--ink);color:var(--bg);border-color:var(--ink);transform:rotate(45deg)}
.faq-a{font-size:14px;color:var(--ink-2);line-height:1.65;padding:0 40px 24px 0;display:none;max-width:620px}
.faq-a.open{display:block;animation:fade .25s ease}

/* ---------- CTA BAND ---------- */
.cta-band{padding:96px 0;text-align:center;position:relative;overflow:hidden;border-bottom:1px solid var(--line)}
.cta-band-bg{position:absolute;inset:0;z-index:0;opacity:.05}
.cta-band-bg svg{width:100%;height:100%}
.cta-band-inner{position:relative;z-index:1}
.cta-band h2{font-family:var(--serif);font-size:clamp(48px,7vw,88px);line-height:.95;margin-bottom:24px;letter-spacing:-.01em}
.cta-band h2 .it{font-style:italic;color:var(--ok)}
.cta-band p{font-size:17px;color:var(--ink-2);max-width:480px;margin:0 auto 36px}
.cta-band-ctas{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.cta-band-meta{margin-top:32px;display:flex;gap:24px;justify-content:center;flex-wrap:wrap;font-size:13px;color:var(--ink-3)}
.cta-band-meta span{display:inline-flex;align-items:center;gap:6px}

/* ---------- FOOTER ---------- */
.footer{padding:56px 0 32px;background:#0B1120;color:var(--bg);margin:0 -28px;padding-left:28px;padding-right:28px}
.footer-inner{max-width:1240px;margin:0 auto;padding:0 28px}
.footer-hero{padding:20px 0 48px;border-bottom:1px solid rgba(255,255,255,.1);margin-bottom:32px}
.footer-hero-text{font-family:var(--serif);font-size:clamp(48px,6vw,84px);line-height:.95;letter-spacing:-.01em}
.footer-hero-text .it{font-style:italic;color:var(--hot)}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:40px;margin-bottom:48px}
.footer-about{font-size:13px;color:#a09a90;line-height:1.55;max-width:280px}
.footer-col h4{font-family:var(--mono);font-size:11px;color:#a09a90;text-transform:uppercase;letter-spacing:.08em;margin-bottom:16px;font-weight:500}
.footer-col a{display:block;font-size:14px;color:#c9c3b8;margin-bottom:10px;transition:color .15s;cursor:pointer}
.footer-col a:hover{color:var(--bg)}
.footer-bottom{padding-top:24px;border-top:1px solid rgba(255,255,255,.1);display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px}
.footer-copy{font-size:12px;color:#a09a90}
.footer-legal{display:flex;gap:20px}
.footer-legal a{font-size:12px;color:#a09a90;cursor:pointer}
.footer-legal a:hover{color:var(--bg)}

/* ---------- PROJECTS PAGE ---------- */
.proj-head{padding:72px 0 40px}
.proj-head h1{font-family:var(--serif);font-size:clamp(52px,7vw,88px);line-height:.95;margin-bottom:16px;letter-spacing:-.01em}
.proj-head h1 .it{font-style:italic;color:var(--accent)}
.proj-head p{font-size:17px;color:var(--ink-2);max-width:480px}
.proj-filters-row{display:flex;gap:8px;flex-wrap:wrap;margin:32px 0 24px;padding-bottom:20px;border-bottom:1px solid var(--line)}
.pf{font-size:13px;padding:8px 16px;border-radius:999px;border:1px solid var(--line);background:transparent;color:var(--ink-2);transition:all .15s}
.pf:hover{border-color:var(--line-2);color:var(--ink)}
.pf.active{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.pf-count{font-family:var(--mono);font-size:10px;opacity:.6;margin-left:4px}
.proj-list{display:grid;grid-template-columns:repeat(auto-fill,minmax(340px,1fr));gap:24px;padding-bottom:80px}
.proj-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;cursor:pointer;transition:all .25s}
.proj-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-soft)}
.proj-thumb{aspect-ratio:4/3;position:relative;overflow:hidden;display:flex;align-items:flex-end;padding:20px}
.proj-thumb-mono{position:absolute;top:14px;left:16px;font-family:var(--mono);font-size:10px;color:var(--ink);background:rgba(255,255,255,.75);padding:3px 8px;border-radius:3px;backdrop-filter:blur(4px)}
.proj-thumb-result{position:absolute;top:14px;right:16px;background:var(--ink);color:var(--bg);padding:4px 10px;border-radius:999px;font-size:11px;font-weight:500}
.proj-thumb-title{font-family:var(--serif);font-size:34px;line-height:1;color:var(--ink);position:relative;z-index:1}
.proj-body{padding:18px 20px;border-top:1px solid var(--line)}
.proj-meta{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:8px}
.proj-cat{font-family:var(--mono);font-size:10px;color:var(--ink-3);text-transform:uppercase}
.proj-budget{font-size:12px;color:var(--ink-2)}
.proj-desc{font-size:13px;color:var(--ink-2);line-height:1.5;margin-bottom:12px}
.proj-stack{display:flex;gap:6px;flex-wrap:wrap}
.proj-stack .pt-tag{background:var(--bg-2)}
.proj-cta{margin-top:14px;display:flex;align-items:center;gap:6px;font-size:13px;color:var(--accent);font-weight:500}

/* Project detail */
.pd{padding:40px 0 80px}
.pd-back{font-size:13px;color:var(--ink-2);display:inline-flex;align-items:center;gap:8px;margin-bottom:32px}
.pd-back:hover{color:var(--ink)}
.pd-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:48px;align-items:start}
.pd-hero{aspect-ratio:4/3;border-radius:var(--radius-lg);display:flex;align-items:flex-end;padding:32px;position:relative;overflow:hidden}
.pd-hero-label{position:absolute;top:20px;left:24px;font-family:var(--mono);font-size:11px;color:var(--ink);background:rgba(255,255,255,.8);padding:4px 10px;border-radius:3px}
.pd-hero-title{font-family:var(--serif);font-size:56px;line-height:.95;color:var(--ink)}
.pd-side{position:sticky;top:32px}
.pd-cat{font-family:var(--mono);font-size:11px;color:var(--accent);text-transform:uppercase;margin-bottom:16px}
.pd-side h2{font-family:var(--serif);font-size:40px;line-height:1;margin-bottom:16px}
.pd-side p{font-size:15px;color:var(--ink-2);line-height:1.6;margin-bottom:24px}
.pd-kpis{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:24px}
.pd-kpi{padding:16px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-sm)}
.pd-kpi-val{font-family:var(--serif);font-size:28px;color:var(--hot);margin-bottom:4px;line-height:1}
.pd-kpi-lbl{font-size:11px;color:var(--ink-2);line-height:1.3}
.pd-stack-row{display:flex;gap:6px;flex-wrap:wrap;margin-bottom:24px}

/* ---------- ABOUT ---------- */
.about-hero{padding:72px 0 56px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.about-portrait{aspect-ratio:3/4;background:linear-gradient(160deg,#f0f4ff 0%,#e8eef8 100%);border-radius:var(--radius-lg);position:relative;overflow:hidden;max-width:400px;display:flex;align-items:center;justify-content:center}
.about-portrait::after{content:"";}
.about-portrait-avatar{width:100%;height:100%;}
.about-eyebrow{font-family:var(--mono);font-size:11px;color:var(--ink-3);text-transform:uppercase;margin-bottom:16px}
.about-hero h1{font-family:var(--serif);font-size:clamp(42px,6vw,72px);line-height:.95;margin-bottom:24px;letter-spacing:-.01em}
.about-hero h1 .it{font-style:italic;color:var(--accent)}
.about-hero p{font-size:16px;color:var(--ink-2);line-height:1.65;margin-bottom:20px}
.about-tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:24px}
.about-tag{font-size:12px;padding:6px 12px;background:var(--paper);border:1px solid var(--line);border-radius:999px;color:var(--ink-2)}
.about-nums{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-bottom:0}
.about-num{padding:28px 20px;border-right:1px solid var(--line);text-align:left}
.about-num:last-child{border-right:none}
.about-num-val{font-family:var(--serif);font-size:52px;line-height:1;margin-bottom:6px;color:var(--ink)}
.about-num-lbl{font-size:13px;color:var(--ink-2);line-height:1.4}

/* ---------- CONTACT ---------- */
.contact-wrap{padding:56px 0 80px;display:grid;grid-template-columns:.8fr 1.2fr;gap:64px;align-items:start}
.contact-left h1{font-family:var(--serif);font-size:clamp(40px,5.5vw,64px);line-height:.95;margin-bottom:20px;letter-spacing:-.01em}
.contact-left h1 .it{font-style:italic;color:var(--accent)}
.contact-left>p{font-size:15px;color:var(--ink-2);line-height:1.6;margin-bottom:32px}
.c-bullet{display:flex;gap:14px;padding:16px 0;border-top:1px solid var(--line)}
.c-bullet:last-child{border-bottom:1px solid var(--line)}
.c-bullet-icon{width:32px;height:32px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.c-bullet-title{font-size:14px;font-weight:500;margin-bottom:4px}
.c-bullet-text{font-size:13px;color:var(--ink-2);line-height:1.5}
.contact-form{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:36px;box-shadow:var(--shadow-soft)}
.c-step-bar{display:flex;gap:6px;margin-bottom:28px}
.c-pill{height:4px;border-radius:2px;flex:1;background:var(--line);transition:background .25s}
.c-pill.done{background:var(--accent)}
.c-pill.active{background:var(--ink)}
.c-step-label{font-family:var(--mono);font-size:11px;color:var(--ink-3);margin-bottom:16px;text-transform:uppercase}
.c-form-title{font-family:var(--serif);font-size:32px;margin-bottom:8px;line-height:1}
.c-form-sub{font-size:14px;color:var(--ink-2);margin-bottom:24px}
.c-opts{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:20px}
.c-opt{padding:16px 18px;border:1px solid var(--line);border-radius:var(--radius-sm);background:var(--bg);text-align:left;transition:all .15s;cursor:pointer;display:flex;flex-direction:column;gap:4px}
.c-opt:hover{border-color:var(--ink-3)}
.c-opt.sel{border-color:var(--ink);background:var(--ink);color:var(--bg)}
.c-opt-name{font-size:14px;font-weight:500}
.c-opt-hint{font-size:11px;color:var(--ink-3);font-family:var(--mono)}
.c-opt.sel .c-opt-hint{color:#a09a90}
.c-field{margin-bottom:14px}
.c-field label{display:block;font-size:12px;color:var(--ink-2);margin-bottom:6px;font-weight:500;font-family:var(--mono);text-transform:uppercase;letter-spacing:.04em}
.c-field input,.c-field select,.c-field textarea{width:100%}
.c-field textarea{min-height:100px;resize:vertical;line-height:1.5}
.c-actions{display:flex;justify-content:space-between;align-items:center;margin-top:24px;padding-top:20px;border-top:1px solid var(--line)}
.c-back{font-size:13px;color:var(--ink-2);display:inline-flex;align-items:center;gap:6px}
.c-back:hover{color:var(--ink)}
.c-success{text-align:center;padding:20px 0}
.c-success-icon{width:64px;height:64px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;margin:0 auto 20px}
.c-success h3{font-family:var(--serif);font-size:32px;margin-bottom:10px}
.c-success p{font-size:14px;color:var(--ink-2);margin-bottom:24px;line-height:1.55}
.c-recap{background:var(--bg);border:1px solid var(--line);border-radius:var(--radius-sm);padding:16px;text-align:left}
.c-recap-row{display:flex;justify-content:space-between;font-size:13px;padding:6px 0;border-bottom:1px dashed var(--line)}
.c-recap-row:last-child{border:none}
.c-recap-row span:first-child{color:var(--ink-2);font-family:var(--mono);font-size:11px;text-transform:uppercase}

/* ---------- TWEAKS PANEL ---------- */
.tweaks-panel{position:fixed;bottom:20px;right:20px;width:280px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:20px;box-shadow:0 20px 60px -20px rgba(0,0,0,.2);z-index:100;display:none;font-size:13px}
.tweaks-panel.open{display:block}
/* ---------- WHATSAPP FLOTTANT ---------- */
.wa-float{position:fixed;bottom:24px;right:24px;z-index:150;display:inline-flex;align-items:center;background:#25D366;color:#fff;border-radius:999px;padding:0;box-shadow:0 12px 32px -8px rgba(37,211,102,.65),0 3px 10px rgba(0,0,0,.16);transition:transform .22s ease,box-shadow .22s ease;height:66px}
.wa-float:hover{transform:translateY(-3px);box-shadow:0 18px 40px -8px rgba(37,211,102,.75),0 3px 10px rgba(0,0,0,.2)}
.wa-float:active{transform:translateY(-1px)}
.wa-float-ic{width:66px;height:66px;display:flex;align-items:center;justify-content:center;flex-shrink:0}
.wa-float-txt{font-family:'Archivo',sans-serif;font-weight:800;font-size:16px;letter-spacing:0;white-space:nowrap;max-width:0;opacity:0;overflow:hidden;transition:max-width .3s ease,opacity .22s ease,padding .3s ease;padding:0}
.wa-float:hover .wa-float-txt{max-width:220px;opacity:1;padding:0 24px 0 2px}
.wa-float::before{content:"";position:absolute;left:17px;top:17px;width:32px;height:32px;border-radius:50%;background:#25D366;z-index:-1;animation:waPulse 2.4s ease-out infinite}
@keyframes waPulse{0%{transform:scale(1);opacity:.55}70%{transform:scale(2.3);opacity:0}100%{opacity:0}}
@media(max-width:640px){
  .wa-float{bottom:18px;right:18px;height:62px;border-radius:50%}
  .wa-float-ic{width:62px;height:62px}
  .wa-float-txt{display:none}
  .wa-float::before{left:15px;top:15px}
}
.tweaks-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:16px;padding-bottom:12px;border-bottom:1px solid var(--line)}
.tweaks-title{font-family:var(--serif);font-size:20px}
.tweaks-close{width:24px;height:24px;border-radius:50%;background:var(--bg-2);display:flex;align-items:center;justify-content:center}
.tweak-row{margin-bottom:16px}
.tweak-label{font-family:var(--mono);font-size:10px;color:var(--ink-3);text-transform:uppercase;letter-spacing:.05em;margin-bottom:8px}
.tweak-swatches{display:flex;gap:8px}
.tweak-swatch{width:28px;height:28px;border-radius:50%;cursor:pointer;border:2px solid transparent;transition:transform .15s}
.tweak-swatch:hover{transform:scale(1.1)}
.tweak-swatch.sel{border-color:var(--ink)}
.tweak-opts{display:grid;grid-template-columns:1fr 1fr;gap:6px}
.tweak-opt{padding:6px 10px;font-size:11px;border:1px solid var(--line);border-radius:6px;background:var(--bg);color:var(--ink-2);cursor:pointer;font-family:var(--mono);text-transform:uppercase}
.tweak-opt.sel{background:var(--ink);color:var(--bg);border-color:var(--ink)}

/* --- MOBILE NAV --- */
.nav-mobile-btn{display:none;align-items:center;justify-content:center;width:38px;height:38px;border-radius:8px;background:var(--bg-2);border:1px solid var(--line);cursor:pointer;z-index:200;flex-shrink:0}
.nav-mobile-menu{display:none;position:fixed;inset:0;z-index:199;flex-direction:column;background:var(--bg);padding:80px 28px 40px;overflow-y:auto}
.nav-mobile-menu.open{display:flex}
.nav-mobile-link{font-family:'Archivo',sans-serif;font-weight:800;font-size:30px;letter-spacing:-.03em;color:var(--ink);padding:18px 0;border-bottom:1px solid var(--line);text-align:left;background:none;border-left:none;border-right:none;border-top:none;width:100%;cursor:pointer;transition:color .15s;outline:none!important;-webkit-tap-highlight-color:transparent!important;-webkit-touch-callout:none}
.nav-mobile-link:hover,.nav-mobile-link:active,.nav-mobile-link:focus{color:var(--accent);outline:none!important;box-shadow:none!important}
.nav-mobile-close{position:absolute;top:22px;right:24px;width:38px;height:38px;border-radius:50%;background:var(--bg-2);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;cursor:pointer}
.nav-mobile-cta{margin-top:28px;display:block;padding:16px;text-align:center;background:var(--ink);color:#fff;border-radius:999px;font-family:'Archivo',sans-serif;font-weight:800;font-size:16px;cursor:pointer;border:none;width:100%;transition:background .15s}
.nav-mobile-cta:hover{background:var(--accent)}
/* mobile accordion — Notre offre */
.m-acc .m-acc-head{display:flex!important;align-items:center;justify-content:space-between;border-bottom:none}
.m-acc-chev{width:22px;height:22px;color:var(--ink-3);transition:transform .28s ease;flex-shrink:0}
.m-acc.open .m-acc-chev{transform:rotate(180deg);color:var(--accent)}
.m-acc-panel{max-height:0;overflow:hidden;transition:max-height .32s ease;display:flex;flex-direction:column;gap:8px;border-bottom:1px solid var(--line)}
.m-acc.open .m-acc-panel{max-height:460px;padding:4px 0 16px}
.m-sub{display:flex;align-items:center;gap:14px;padding:13px 14px;background:var(--paper);border:1px solid var(--line);border-radius:14px;text-align:left;width:100%;cursor:pointer;transition:transform .12s ease,border-color .15s;outline:none!important;-webkit-tap-highlight-color:transparent}
.m-sub:active{transform:scale(.985);border-color:var(--line-2)}
.m-sub-num{width:34px;height:34px;border-radius:9px;background:var(--accent-soft);color:var(--accent-ink);font-family:'Archivo',sans-serif;font-weight:900;font-size:13px;display:flex;align-items:center;justify-content:center;flex-shrink:0}
.m-sub-body{flex:1;min-width:0}
.m-sub-title{display:block;font-family:'Archivo',sans-serif;font-weight:800;font-size:17px;letter-spacing:-.02em;color:var(--ink);line-height:1.1}
.m-sub-desc{display:block;font-size:12px;color:var(--ink-2);margin-top:3px;line-height:1.35}
.m-sub-arrow{color:var(--ink-3);flex-shrink:0}
.m-sub-foot{display:flex;align-items:center;justify-content:center;gap:6px;font-size:12px;color:var(--ink-3);font-family:var(--mono);padding:6px 0 2px}
.m-sub-foot strong{color:var(--ink);font-weight:600}

@media(max-width:900px){
  .hero-grid,.section-head,.about-hero,.contact-wrap{grid-template-columns:1fr!important;gap:28px}
  .props,.process,.pricing,.proj-list,.page-pager,.compare-grid{grid-template-columns:1fr!important}
  .hero-visual{height:auto}
  #carousel-track{grid-template-columns:1fr!important}
  .carousel-card{margin-top:0!important}
  .pricing-split{grid-template-columns:1fr!important}
  .pd-grid{grid-template-columns:1fr!important}
  .pd-side{position:static}
  .footer-grid{grid-template-columns:1fr 1fr!important}
}
@media(max-width:640px){
  .page{padding:0 16px}
  .nav{padding:8px 8px 8px 18px;top:10px;margin:10px 0 6px}
  .nav-links,.nav-status{display:none!important}
  .nav-mobile-btn{display:flex!important}
  .hero-left-col{padding:40px 0 24px!important}
  .hero-right-col{display:flex!important;justify-content:center!important;padding:0 0 32px!important}
  .pricing-features-grid{grid-template-columns:1fr!important}
  .c-form-row{grid-template-columns:1fr!important}
  .tarif-justify-grid{grid-template-columns:1fr!important}
  .pricing-split{grid-template-columns:1fr!important}
  .contact-hint{background:rgba(6,182,212,.14)!important;border:1px solid rgba(6,182,212,.4)!important;border-radius:999px!important;padding:8px 14px!important;width:fit-content!important;color:#fff!important;margin-top:6px!important}
  .contact-hint svg{width:12px!important;height:12px!important}
  .footer-grid{grid-template-columns:1fr!important;gap:20px}
  .about-nums{grid-template-columns:1fr 1fr!important}
  .tl-step{flex-direction:column;gap:12px}
  .tl-num{width:44px;height:44px;font-size:16px}
  .section{padding:48px 0}
  .cta-band{padding:56px 0}
  .section-head h2{font-size:clamp(32px,8vw,50px)!important}
  .footer-hero-text{font-size:clamp(36px,9vw,56px)!important}
  .cta-band h2{font-size:clamp(38px,10vw,64px)!important}
}

/* ============================================================
   Ajouts liés au passage en site multi-pages
   ============================================================ */

/* ---------- Liens de navigation (anciens <button>) ----------
   Le menu et le pied de page utilisent désormais de vrais <a href>,
   indispensables pour que Google découvre et suive les pages.
   Ces règles leur redonnent exactement le rendu des boutons d'origine. */
a.nav-link{display:inline-flex;align-items:center;gap:6px;cursor:pointer}
a.nav-logo{display:flex;align-items:center;cursor:pointer}
a.nav-cta{display:inline-flex;align-items:center;justify-content:center}
a.nav-dd-item{text-decoration:none}
a.nav-dd-cta{display:inline-flex;align-items:center;justify-content:center;cursor:pointer}
a.nav-mobile-link{display:block;text-decoration:none}
a.nav-mobile-cta{display:block;text-decoration:none}
a.m-sub{text-decoration:none}
.footer-static{display:block;font-size:14px;color:#c9c3b8;margin-bottom:10px}

/* ---------- Lien d'évitement (accessibilité) ---------- */
.skip-link{position:absolute;left:-9999px;top:0;z-index:200;padding:12px 20px;
  background:var(--ink);color:#fff;border-radius:0 0 var(--radius) 0;font-weight:600;font-size:14px}
.skip-link:focus{left:0}

/* ---------- Cartes de réalisations ----------
   Les cartes sont écrites dans le HTML au build (et non plus injectées
   en JavaScript) : elles doivent donc se comporter comme de vrais liens. */
.proj-card[hidden]{display:none}
a.proj-card-link{display:block;color:inherit;text-decoration:none;height:100%}
a.proj-card-link:hover img{transform:scale(1.03)}
.proj-card h3{margin:0 0 6px}

/* ---------- Images ----------
   width/height sont désormais présents sur chaque <img> pour réserver
   la place avant chargement (évite les sauts de mise en page / CLS). */
img{max-width:100%;height:auto}

/* ---------- Pages légales ---------- */
.legal{max-width:760px;margin:0 auto;padding:120px 24px 100px}
.legal h1{font-family:var(--display);font-weight:900;font-size:clamp(34px,5vw,52px);
  letter-spacing:-.04em;line-height:1.05;margin-bottom:14px;color:var(--ink)}
.legal .legal-updated{font-family:var(--mono);font-size:12px;color:var(--ink-3);
  text-transform:uppercase;letter-spacing:.1em;margin-bottom:48px;display:block}
.legal h2{font-family:var(--display);font-weight:800;font-size:21px;letter-spacing:-.02em;
  margin:44px 0 12px;color:var(--ink)}
.legal p,.legal li{font-size:15px;line-height:1.72;color:var(--ink-2);margin-bottom:12px}
.legal ul{padding-left:20px;margin-bottom:12px}
.legal li{margin-bottom:6px}
.legal a{color:var(--accent-ink);text-decoration:underline;text-underline-offset:2px}
.legal a:hover{color:var(--ink)}
.legal strong{color:var(--ink);font-weight:600}
.legal .legal-note{border-left:3px solid var(--accent);background:var(--bg-2);
  padding:14px 18px;border-radius:0 var(--radius) var(--radius) 0;margin:20px 0}
.legal .legal-note p{margin:0;font-size:14px}

/* ---------- Corrections mobile ---------- */

/* Captures des études de cas.
   `.case-shot` impose height:320px + object-fit:cover. En une seule
   colonne, la colonne ne fait plus que ~358 px : pour remplir 320 px de
   haut, l'image (900×520) était agrandie à 553 px de large, donc rognée
   de 35 % sur les côtés — on perdait le logo et la navigation du site
   présenté. En hauteur automatique, la capture s'affiche entière. */
@media (max-width: 900px){
  .case-shot{height:auto}
}

/* Le pied de page débordait de la fenêtre.
   `.footer` utilise margin:0 -28px pour aller au bord, en supposant un
   padding de page de 28 px. Sous 640 px, `.page` passe à 16 px : le
   footer dépassait donc de 12 px de chaque côté, créant un défilement
   horizontal parasite sur toutes les pages. */
@media (max-width: 640px){
  .footer{margin:0 -16px;padding-left:16px;padding-right:16px}
  .footer-inner{padding:0}
}

/* Le formulaire de contact débordait lui aussi.
   Les éléments d'une grille ont min-width:auto : ils refusent de
   descendre sous la largeur minimale de leur contenu. Ici 310 px de
   champs + 2×36 px de padding = 382 px, pour une colonne de 358 px.
   On autorise le rétrécissement et on resserre le padding. */
@media (max-width: 640px){
  .contact-wrap > *{min-width:0}
  .contact-form{padding:26px 20px}
  .contact-form input,
  .contact-form select,
  .contact-form textarea{min-width:0;width:100%}
}

/* ---------- Confort de lecture / accessibilité ---------- */
:where(a,button,input,textarea,select):focus-visible{
  outline:2px solid var(--accent);outline-offset:2px}

@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{
    animation-duration:.01ms!important;animation-iteration-count:1!important;
    transition-duration:.01ms!important;scroll-behavior:auto!important}
}

/* ============================================================
   Page Tarifs
   ============================================================
   Direction artistique : le rythme alterne des tranches claires et
   une tranche sombre, séparées par un filet qui s'efface sur les
   bords. Les titres sont annoncés par un libellé monospace en
   capitales très espacées, les cartes de prix sont translucides sur
   fond sombre, cerclées d'un filet à l'accent, et le chiffre est la
   seule chose colorée.

   Les couleurs passent toutes par les variables de :root, que le
   panneau de tweaks réécrit à chaud. Seuls les fonds sombres et les
   halos, qui ne sont pas des couleurs de marque, sont déclarés ici.

   Ordre de la page : le prix d'abord, puis ce qui lève le doute.
     chapeau → les deux packs → garanties → comparatif ligne à ligne
     → ce que ça change → qui réalise le site → questions → maquette   */

:root{
  --deep: #0B1120;                      /* fond des tranches sombres */
  --on-deep: rgba(255,255,255,.88);     /* texte courant sur fond sombre */
  --on-deep-2: rgba(255,255,255,.58);
  --on-deep-3: rgba(255,255,255,.38);
  --deep-line: rgba(255,255,255,.12);
}

.visually-hidden{position:absolute;width:1px;height:1px;padding:0;margin:-1px;
  overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}

/* ---------- Le rythme des tranches ----------
   Un filet dégradé ouvre chaque section claire : il marque la
   coupure sans la refermer comme le ferait un trait plein. */
.band{position:relative}
.band-rule{padding-top:0;padding-bottom:88px}
.band-rule::before{content:"";display:block;height:1px;margin-bottom:68px;
  background:linear-gradient(90deg,transparent,var(--line-2),transparent)}

/* La tranche sombre : une dalle posée dans la page, deux halos à
   l'accent dans les angles. `overflow:hidden` les retient à
   l'intérieur — sans quoi la page défile latéralement. */
.section.band-dark{margin:12px 0 88px;padding:64px 48px;border-bottom:none;
  background:var(--deep);color:var(--on-deep);border-radius:32px;overflow:hidden}
.band-dark::before,.band-dark::after{content:"";position:absolute;border-radius:50%;
  pointer-events:none}
.band-dark::before{top:-150px;right:-130px;width:520px;height:520px;
  background:radial-gradient(circle,rgba(6,182,212,.17) 0%,transparent 62%);
  background:radial-gradient(circle,color-mix(in srgb,var(--accent) 17%,transparent) 0%,
    transparent 62%)}
.band-dark::after{bottom:-170px;left:-150px;width:460px;height:460px;
  background:radial-gradient(circle,rgba(6,182,212,.09) 0%,transparent 62%);
  background:radial-gradient(circle,color-mix(in srgb,var(--accent) 9%,transparent) 0%,
    transparent 62%)}
.band-dark > *{position:relative;z-index:1}

/* ---------- Libellés de section ----------
   Capitales monospace très espacées, centrées, sans le filet
   horizontal du reste du site : c'est la signature de la page. */
.tarif-eyebrow,
.pk-head .eyebrow,.gr-head .eyebrow,.cmp-head .eyebrow,
.fq-head .eyebrow,.pm-head .eyebrow{display:flex;justify-content:center;
  font-size:10.5px;letter-spacing:.24em;margin-bottom:18px}
.tarif-eyebrow::before,
.pk-head .eyebrow::before,.gr-head .eyebrow::before,.cmp-head .eyebrow::before,
.fq-head .eyebrow::before,.pm-head .eyebrow::before{display:none}
.tarif-eyebrow{color:var(--accent-ink)}
.pk-head .eyebrow{color:var(--accent)}

/* ---------- Titres de section centrés ---------- */
.pk-head,.gr-head,.cmp-head,.fq-head,.pm-head{text-align:center;
  max-width:680px;margin:0 auto 46px}
.pk-head h2,.gr-head h2,.cmp-head h2,.fq-head h2,.pm-head h2{font-family:var(--serif);
  font-size:clamp(28px,3.8vw,44px);line-height:1.06;letter-spacing:-.01em;color:var(--ink)}
.pk-head h2 .it,.gr-head h2 .it,.cmp-head h2 .it,
.fq-head h2 .it,.pm-head h2 .it{font-style:italic;color:var(--accent)}
.pk-head h2{color:#fff}

/* ---------- Chapeau ----------
   Le prix d'entrée est annoncé dès le premier écran : la page ne fait
   pas attendre le chiffre qu'on est venu chercher. */
.tarif-hero{text-align:center;padding-bottom:40px}
.tarif-hero h1{margin-left:auto;margin-right:auto}
.tarif-sub{font-size:18px;line-height:1.7;color:var(--ink-2);max-width:560px;
  margin:0 auto}
.ta{list-style:none;padding:0;margin:38px auto 0;max-width:860px;
  display:grid;grid-template-columns:1fr;text-align:center}
.ta li{display:flex;flex-direction:column;gap:7px;padding:16px 0;
  border-bottom:1px solid var(--line)}
.ta li:last-child{border-bottom:none}
.ta-num{font-family:var(--display);font-size:32px;font-weight:900;letter-spacing:-.045em;
  line-height:1;color:var(--ink)}
.ta-txt{font-size:13px;line-height:1.55;color:var(--ink-3)}
.tarif-jump{display:inline-flex;align-items:center;gap:9px;margin-top:32px;
  padding:13px 24px;border-radius:999px;border:1px solid var(--line-2);
  font-family:var(--mono);font-size:12px;color:var(--ink-2);text-decoration:none;
  transition:color .18s,border-color .18s,background .18s}
.tarif-jump:hover{color:var(--accent-ink);border-color:var(--accent);
  background:var(--accent-soft)}

/* ---------- Les deux packs ----------
   Cartes translucides sur la dalle sombre : le fond du site les
   traverse, seul le filet et le chiffre portent la couleur. */
.pk-grid{display:grid;grid-template-columns:1fr;gap:20px;max-width:1000px;margin:0 auto;
  align-items:stretch}
.pk{position:relative;display:flex;flex-direction:column;padding:36px 34px 32px;
  background:linear-gradient(150deg,rgba(255,255,255,.065),rgba(255,255,255,.015));
  border:1px solid var(--deep-line);border-radius:20px;
  /* Le halo du pack mis en avant déborde de la carte : sans cette
     coupe, la page entière défile horizontalement sur téléphone. */
  overflow:hidden;
  transition:transform .22s ease,border-color .22s ease}
.pk:hover{transform:translateY(-3px);border-color:rgba(255,255,255,.3)}

.pk-top{min-height:112px}
.pk-slug{font-family:var(--mono);font-size:10.5px;font-weight:500;text-transform:uppercase;
  letter-spacing:.2em;color:var(--accent);margin-bottom:14px}
.pk-name{font-family:var(--display);font-size:29px;font-weight:900;letter-spacing:-.035em;
  color:#fff;margin:0 0 10px;line-height:1.05}
.pk-desc{font-size:15px;line-height:1.55;color:var(--on-deep-2);margin:0 0 10px;max-width:340px}
.pk-pour{font-family:var(--mono);font-size:12px;line-height:1.5;color:var(--on-deep-3);margin:0}

.pk-money{margin:24px 0 22px;padding-top:22px;border-top:1px solid var(--deep-line)}
.pk-price{font-family:var(--display);font-size:52px;font-weight:900;letter-spacing:-.045em;
  line-height:.95;color:var(--accent);display:flex;align-items:baseline;gap:7px;flex-wrap:wrap}
.pk-price em{font-family:var(--mono);font-style:normal;font-size:20px;font-weight:500;
  letter-spacing:0;color:var(--accent)}
.pk-once{font-family:var(--mono);font-size:10px;font-weight:500;text-transform:uppercase;
  letter-spacing:.14em;color:var(--on-deep-3);align-self:flex-end;padding-bottom:5px}
/* Les frais annuels, sous le prix de creation.
   Deux lignes discretes, en corps de texte et en gris : le prix de
   creation reste le seul chiffre qui accroche l'oeil, ces frais se
   lisent quand on les cherche sans peser sur la carte. */
.pk-an{margin-top:14px;display:flex;flex-direction:column;gap:5px}
.pk-an-line{margin:0;font-size:13px;line-height:1.55;color:var(--on-deep-3)}
.pk-plus{font-family:var(--mono);font-size:13px;font-weight:500;color:var(--on-deep-3);
  margin-right:5px}
.pk-an strong{color:var(--on-deep-2);font-weight:600;white-space:nowrap;margin-right:4px}

.pk-cta{display:flex;align-items:center;justify-content:center;
  padding:17px 26px;border:1px solid rgba(255,255,255,.28);border-radius:999px;
  background:transparent;color:#fff;text-decoration:none;
  font-family:var(--display);font-size:16px;font-weight:800;letter-spacing:-.02em;
  transition:border-color .18s,background .18s,color .18s,transform .18s}
.pk-cta:hover{border-color:#fff;background:#fff;color:var(--deep);transform:translateY(-1px)}
.pk-fine{margin-top:12px;text-align:center;font-size:12px;color:var(--on-deep-3)}

.pk-lead{margin:28px 0 16px;padding-top:24px;border-top:1px solid var(--deep-line);
  font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.18em;
  color:var(--on-deep-3)}
.pk-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;flex:1}
.pk-list li{display:flex;align-items:flex-start;gap:13px;font-size:15px;line-height:1.45;
  color:var(--on-deep)}
.pk-list svg{width:15px;height:15px;flex-shrink:0;margin-top:3px;color:var(--accent)}

/* Les prestations reprises du pack d'entree.
   Meme texte, meme coche : elles sont bien comprises. Seul le ton est
   plus sourd, pour que l'oeil distingue l'acquis de ce qui s'ajoute
   sans jamais laisser croire que c'est une option. */
.pk-list .pk-inc{color:var(--on-deep-2)}
.pk-list .pk-inc svg{color:var(--on-deep-3)}
.pk-sep{display:flex;align-items:center;gap:12px;margin:2px 0;
  font-family:var(--mono);font-size:10px;text-transform:uppercase;
  letter-spacing:.18em;color:var(--accent)}
.pk-sep::after{content:"";flex:1;height:1px;background:var(--deep-line)}

/* ---------- Le pack mis en avant ----------
   Même carte, teintée à l'accent : la hiérarchie se joue sur le
   filet et le fond, jamais sur une taille de prix différente. */
.pk-star{background:linear-gradient(150deg,rgba(6,182,212,.15),rgba(6,182,212,.03));
  background:linear-gradient(150deg,color-mix(in srgb,var(--accent) 15%,transparent),
    color-mix(in srgb,var(--accent) 3%,transparent));
  border-color:rgba(6,182,212,.4);
  border-color:color-mix(in srgb,var(--accent) 40%,transparent);
  box-shadow:0 34px 76px -44px rgba(6,182,212,.7)}
.pk-star:hover{border-color:rgba(6,182,212,.7);
  border-color:color-mix(in srgb,var(--accent) 70%,transparent)}
.pk-star::before{content:"";position:absolute;top:-80px;right:-80px;width:280px;height:280px;
  border-radius:50%;background:radial-gradient(circle,rgba(6,182,212,.22) 0%,transparent 68%);
  background:radial-gradient(circle,color-mix(in srgb,var(--accent) 22%,transparent) 0%,
    transparent 68%);
  pointer-events:none}
.pk-star > *{position:relative}
.pk-badge{position:absolute;top:20px;right:20px;padding:6px 13px;border-radius:999px;
  background:rgba(6,182,212,.18);
  background:color-mix(in srgb,var(--accent) 18%,transparent);
  color:var(--accent);font-family:var(--mono);font-size:9.5px;
  font-weight:600;text-transform:uppercase;letter-spacing:.14em;white-space:nowrap;z-index:2}
.pk-star .pk-cta{border-color:transparent;background:var(--accent);color:#fff;
  box-shadow:0 18px 44px -14px rgba(6,182,212,.8)}
.pk-star .pk-cta:hover{background:var(--accent);color:#fff;
  box-shadow:0 26px 56px -14px rgba(6,182,212,.95)}

/* ---------- Ce que couvre l'hébergement annuel, en pastilles ---------- */
.mn{max-width:1000px;margin:28px auto 0;padding:26px 28px;
  background:rgba(255,255,255,.04);border:1px solid var(--deep-line);border-radius:20px}
.mn-head{font-family:var(--mono);font-size:10px;text-transform:uppercase;
  letter-spacing:.2em;color:var(--accent);margin-bottom:18px}
.mn-chips{display:flex;flex-wrap:wrap;gap:9px}
.mn-chip{display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border-radius:999px;
  background:rgba(255,255,255,.05);border:1px solid var(--deep-line);font-size:13px;
  color:var(--on-deep)}
.mn-chip svg{width:12px;height:12px;color:var(--accent);flex-shrink:0}
.mn-out{font-size:12px;line-height:1.7;color:var(--on-deep-3);margin:18px 0 0}
.mn-out strong{color:var(--on-deep);font-weight:600}
.mn-out + .mn-out{margin-top:10px}

/* ---------- Ce qui est garanti ----------
   Placé juste après les prix : devant un tarif, la question n'est pas
   « est-ce cher » mais « que se passe-t-il si ça se passe mal ».
   Quatre colonnes coiffées d'un trait à l'accent, sans encadré :
   la liste se lit d'un coup d'œil. */
.gr{max-width:1040px;margin:0 auto}
.gr-grid{display:grid;grid-template-columns:1fr;gap:34px 30px}
.gr-item{display:flex;flex-direction:column}
.gr-top{display:flex;align-items:center;gap:11px;padding-bottom:14px;margin-bottom:15px;
  border-bottom:2px solid var(--accent)}
.gr-ico{width:28px;height:28px;border-radius:50%;background:var(--accent-soft);
  color:var(--accent-ink);display:flex;align-items:center;justify-content:center;
  flex-shrink:0}
.gr-ico svg{width:14px;height:14px}
.gr-title{font-family:var(--display);font-size:16px;font-weight:800;letter-spacing:-.03em;
  color:var(--ink);margin:0;line-height:1.2}
.gr-text{font-size:14px;line-height:1.7;color:var(--ink-2);margin:0}

/* ---------- Le comparatif ----------
   Un tableau, pas deux listes : c'est la seule forme qui répond
   vraiment à « qu'est-ce que j'ai en plus pour 150 € ». */
.cmp-scroll{max-width:1000px;margin:0 auto;overflow-x:auto}
.cmp{width:100%;table-layout:fixed;border-collapse:separate;border-spacing:0;
  background:var(--paper);border:1px solid var(--line);border-radius:20px;
  overflow:hidden}
.cmp th,.cmp td{border-bottom:1px solid var(--line)}
.cmp thead th{padding:24px 14px 20px;text-align:center;vertical-align:top;
  font-family:var(--display);font-size:17px;font-weight:800;letter-spacing:-.03em;
  color:var(--ink)}
.cmp thead th:first-child{width:42%}
.cmp-th-note{display:block;margin-top:8px;font-family:var(--mono);font-size:10px;
  font-weight:400;line-height:1.5;letter-spacing:0;color:var(--ink-3)}
.cmp tbody th{text-align:left;padding:14px 16px;font-size:14px;font-weight:500;
  line-height:1.4;color:var(--ink-2);overflow-wrap:break-word}
.cmp tbody td{padding:14px 12px;text-align:center;font-size:13px;line-height:1.4;
  color:var(--ink);overflow-wrap:break-word}
.cmp tbody td strong{font-family:var(--display);font-weight:800;letter-spacing:-.02em;
  color:var(--ink);white-space:nowrap}
.cmp-yes svg{width:17px;height:17px;color:var(--accent);vertical-align:middle}
.cmp-no{color:var(--ink-3)}
.cmp-star{background:var(--bg-2);background:color-mix(in srgb,var(--accent) 7%,transparent)}
.cmp tfoot td{padding:22px 12px;text-align:center;border-bottom:none}
.cmp-cta{display:inline-flex;align-items:center;justify-content:center;gap:5px;padding:12px 20px;
  border-radius:999px;border:1px solid var(--line-2);background:transparent;color:var(--ink);
  text-decoration:none;font-family:var(--display);font-size:13px;font-weight:800;
  letter-spacing:-.02em;line-height:1.2;transition:border-color .18s,background .18s,color .18s}
.cmp-cta:hover{border-color:var(--accent);background:var(--accent);color:#fff}
.cmp-cta-star{border-color:transparent;background:var(--accent);color:#fff;
  box-shadow:0 14px 32px -14px rgba(6,182,212,.85)}

/* ---------- Ce que ça change ----------
   Trois cartes claires, le chiffre en guise d'icône. */
.pm-grid{display:grid;grid-template-columns:1fr;gap:20px;max-width:1040px;margin:0 auto}
.pm-item{display:flex;flex-direction:column;gap:12px;padding:32px 28px;
  background:var(--paper);border:1px solid var(--line);border-radius:20px;
  transition:border-color .2s ease,transform .2s ease}
.pm-item:hover{border-color:var(--accent);transform:translateY(-2px)}
.pm-num{font-family:var(--display);font-size:46px;font-weight:900;letter-spacing:-.05em;
  line-height:1;color:var(--accent)}
.pm-title{font-family:var(--display);font-size:20px;font-weight:900;letter-spacing:-.035em;
  color:var(--ink);margin:0;padding-top:0;border-top:none}
.pm-text{font-size:14px;line-height:1.75;color:var(--ink-2);margin:0}

/* ---------- Qui réalise le site ---------- */
.me{max-width:1000px;margin:0 auto;display:grid;grid-template-columns:1fr;gap:20px;
  padding:36px 32px;background:var(--bg-2);border-radius:20px}
.me-side .eyebrow{color:var(--accent-ink);letter-spacing:.2em;font-size:10.5px}
.me-side h2{font-family:var(--serif);font-size:clamp(24px,2.8vw,32px);line-height:1.1;
  letter-spacing:-.01em;color:var(--ink);margin:0}
.me-body p{font-size:15px;line-height:1.8;color:var(--ink-2);margin:0 0 18px}
.me-link{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:12px;
  color:var(--accent-ink);text-decoration:none;padding-bottom:4px;
  border-bottom:1px solid var(--accent-soft);transition:border-color .18s,color .18s}
.me-link:hover{color:var(--ink);border-bottom-color:var(--accent)}

/* ---------- Clients réels ---------- */
.lg{max-width:1000px;margin:48px auto 0;padding-top:36px;border-top:1px solid var(--line)}
.lg-intro{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.2em;
  color:var(--ink-3);text-align:center;margin:0 0 26px}
.lg-row{display:flex;align-items:center;justify-content:center;gap:48px;flex-wrap:wrap}
.lg-item{display:flex;align-items:center;justify-content:center;height:44px}
.lg-item img{max-height:44px;width:auto;object-fit:contain;
  filter:grayscale(1);opacity:.6;transition:filter .25s ease,opacity .25s ease}
.lg-item:hover img{filter:grayscale(0);opacity:1}

/* ---------- Questions de tarif ---------- */
.fq-head{margin-bottom:34px}

/* ---------- Clôture : la maquette ---------- */
.mq{display:grid;grid-template-columns:1fr;gap:36px;align-items:center;
  padding:40px;background:var(--deep);border-radius:32px;position:relative;overflow:hidden}
.mq::after{content:"";position:absolute;top:-120px;left:-80px;width:340px;height:340px;
  background:radial-gradient(circle,rgba(6,182,212,.18) 0%,transparent 66%);pointer-events:none}
.mq-text{position:relative;z-index:1;min-width:0}
.mq-text .eyebrow{color:var(--accent);letter-spacing:.2em;font-size:10.5px}
.mq-text .eyebrow::before{background:var(--accent)}
.mq-text h2{font-family:var(--serif);font-size:clamp(30px,3.8vw,44px);line-height:1.04;
  letter-spacing:-.01em;color:#fff;margin-bottom:18px}
.mq-text h2 .it{font-style:italic;color:var(--accent)}
.mq-text p{font-size:15px;line-height:1.75;color:var(--on-deep-2);margin:0 0 28px;
  max-width:460px}
.mq-cta{display:inline-flex;align-items:center;gap:9px;padding:17px 30px;border-radius:999px;
  background:var(--accent);color:#fff;text-decoration:none;font-family:var(--display);
  font-size:16px;font-weight:800;letter-spacing:-.02em;
  box-shadow:0 18px 44px -14px rgba(6,182,212,.85);transition:transform .18s,box-shadow .18s}
.mq-cta:hover{transform:translateY(-2px);box-shadow:0 26px 56px -14px rgba(6,182,212,1)}
.mq-fine{margin-top:14px;font-size:12px;color:var(--on-deep-3)}
.mq-shot{position:relative;z-index:1;border-radius:var(--radius-lg);overflow:hidden;
  border:1px solid var(--deep-line);box-shadow:0 40px 80px -40px rgba(0,0,0,.9)}
.mq-shot img{display:block;width:100%;height:auto}

/* ---------- Renvoi vers la FAQ tarif, depuis « Comment ça marche » ---------- */
.faq-more{font-size:13px;line-height:1.7;color:var(--ink-3);margin:20px 0 0}
.faq-more a{color:var(--accent-ink);text-decoration:underline;text-underline-offset:2px}
.faq-more a:hover{color:var(--ink)}

@media (min-width: 620px){
  .gr-grid{grid-template-columns:1fr 1fr}
  .pm-grid{grid-template-columns:1fr 1fr}
}

@media (min-width: 900px){
  .ta{grid-template-columns:repeat(3,1fr);gap:32px;text-align:left}
  .ta li{padding:0;border-bottom:none;border-left:2px solid var(--accent);
    padding-left:20px}
  .pk-grid{grid-template-columns:1fr 1fr;gap:24px}
  .pm-grid{grid-template-columns:repeat(3,1fr);gap:24px}
  .me{grid-template-columns:.9fr 1.1fr;gap:44px;padding:44px}
  .mq{grid-template-columns:1fr 1.05fr;gap:48px;padding:52px}
}

@media (min-width: 1040px){
  .gr-grid{grid-template-columns:repeat(4,1fr)}
}

/* Alignement des deux cartes.
   Sans cela, une accroche sur deux lignes décale le prix d'une carte par
   rapport à l'autre. La grille parente porte les cinq rangées et chaque
   carte s'y accroche : intitulé, prix, bouton, liste commencent partout
   à la même hauteur. */
@supports (grid-template-rows: subgrid){
  @media (min-width: 900px){
    .pk-grid{grid-template-rows:auto auto auto auto 1fr}
    .pk{display:grid;grid-row:span 5;grid-template-rows:subgrid}
    .pk-top{min-height:0}
  }
}

@media (max-width: 640px){
  .section.band-dark{margin:8px 0 64px;padding:44px 22px;border-radius:24px}
  .band-rule{padding-bottom:64px}
  .band-rule::before{margin-bottom:48px}
  .pk-head,.gr-head,.cmp-head,.fq-head,.pm-head{margin-bottom:34px}
}

@media (max-width: 560px){
  .pk{padding:30px 22px 28px;border-radius:18px}
  .pk-top{min-height:0}
  .pk-name{font-size:25px;padding-right:96px}
  .pk-price{font-size:44px}
  .pk-badge{top:18px;right:18px;padding:5px 11px}
  .mn{padding:22px 20px}
  .pm-item{padding:26px 22px}
  .cmp thead th{padding:16px 8px 14px;font-size:14px}
  .cmp thead th:first-child{width:40%}
  .cmp-th-note{display:none}
  .cmp tbody th{padding:12px 10px 12px 12px;font-size:12.5px}
  .cmp tbody td{padding:12px 6px;font-size:12px}
  .cmp tfoot td{padding:16px 6px}
  /* « Choisir page unique » ne tient pas dans une colonne de 100 px :
     le nom du pack reste lu par les lecteurs d'écran, l'en-tête de
     colonne le donne à l'œil. */
  .cmp-cta{padding:12px 8px;font-size:12px;width:100%}
  .cmp-cta-long{position:absolute;width:1px;height:1px;padding:0;margin:-1px;
    overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
  .me{padding:26px 22px}
  .lg-row{gap:22px}
  .lg-item{height:34px}
  .lg-item img{max-height:34px}
  .mq{padding:28px 22px;border-radius:24px}
}

/* ---------- Rappel de la formule sur la page Contact ---------- */
.c-devis{background:var(--paper);border:1px solid var(--accent);border-radius:var(--radius-lg);
  padding:20px 22px;margin-bottom:18px;box-shadow:0 0 0 1px var(--accent) inset}
.c-devis-title{font-family:var(--mono);font-size:10px;text-transform:uppercase;
  letter-spacing:.1em;color:var(--accent-ink);margin-bottom:8px}
.c-devis-total{font-family:var(--display);font-size:24px;font-weight:900;letter-spacing:-.04em;
  color:var(--ink);line-height:1.1}
.c-devis-detail{font-size:13px;line-height:1.55;color:var(--ink-2);margin:8px 0 10px}
.c-devis-back{font-size:12px;color:var(--accent-ink);text-decoration:underline;
  text-underline-offset:2px}

/* ═══════════════════════════════════════════════════════════════
   PAGES DE VILLE  (/creation-site-internet-<commune>/)
   et bloc « zone d'intervention » de l'accueil et du contact.
   Rendus par build.py depuis tools/villes.json.
   Aucune couleur en dur : tout passe par les variables de :root,
   que le panneau de tweaks réécrit à chaud.
   ═══════════════════════════════════════════════════════════════ */

/* ---------- En-tête de la page ville ---------- */
.vl-hero{padding:72px 0 64px;border-bottom:1px solid var(--line);max-width:860px}
.vl-hero h1{font-family:var(--display);font-weight:900;letter-spacing:-.04em;
  font-size:clamp(40px,6.4vw,76px);line-height:.96;margin-bottom:24px}
.vl-hero h1 .it{font-family:var(--serif);font-style:italic;font-weight:400;
  letter-spacing:-.02em;color:var(--accent)}
.vl-chapo{font-size:17px;line-height:1.6;color:var(--ink-2);max-width:620px;margin-bottom:32px}
.vl-ctas{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:40px}

.vl-facts{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.vl-facts li{background:var(--paper);padding:16px 18px;display:flex;flex-direction:column;gap:5px}
.vl-fact-k{font-family:var(--mono);font-size:10px;text-transform:uppercase;
  letter-spacing:.08em;color:var(--ink-3)}
.vl-fact-v{font-family:var(--display);font-weight:800;font-size:15px;
  letter-spacing:-.02em;color:var(--ink);line-height:1.2}

/* ---------- Le texte de fond ---------- */
.vl-prose{max-width:680px;margin-left:auto}
.vl-prose p{font-size:15.5px;line-height:1.72;color:var(--ink-2);margin-bottom:20px}
.vl-prose p:last-child{margin-bottom:0}

.vl-h2{font-family:var(--serif);font-size:clamp(32px,4.2vw,48px);line-height:1.02;
  letter-spacing:-.01em;margin-bottom:16px}
.vl-h2 .it{font-style:italic;color:var(--ok)}
.vl-split-lead{font-size:15px;line-height:1.6;color:var(--ink-2);max-width:460px;margin-bottom:26px}

/* ---------- Les trois choix ---------- */
.vl-points{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.vl-point{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:30px 26px;transition:border-color .18s,transform .18s}
.vl-point:hover{border-color:var(--line-2);transform:translateY(-2px)}
.vl-point-num{font-family:var(--mono);font-size:11px;letter-spacing:.1em;
  color:var(--accent);margin-bottom:18px}
.vl-point-title{font-family:var(--display);font-weight:900;font-size:19px;
  letter-spacing:-.03em;color:var(--ink);line-height:1.15;margin-bottom:10px}
.vl-point-text{font-size:14px;line-height:1.62;color:var(--ink-2)}

/* ---------- Pour qui / quelles recherches ---------- */
.vl-split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.vl-tags{list-style:none;display:flex;flex-wrap:wrap;gap:8px}
.vl-tags li{font-size:13px;color:var(--ink-2);background:var(--paper);
  border:1px solid var(--line);border-radius:999px;padding:8px 15px}
.vl-req{list-style:none;display:flex;flex-direction:column;gap:2px}
.vl-req li{display:flex;align-items:center;gap:11px;padding:13px 2px;
  border-bottom:1px solid var(--line);font-size:14.5px;color:var(--ink);
  font-family:var(--mono)}
.vl-req li:first-child{border-top:1px solid var(--line)}
.vl-req-ico{color:var(--accent);display:flex;flex-shrink:0}

/* ---------- La preuve locale ---------- */
.vl-proof{display:grid;grid-template-columns:1fr .85fr;gap:56px;align-items:center}
.vl-proof-card{max-width:400px;width:100%}
.vl-proof-link{display:inline-flex;align-items:center;gap:8px;font-size:14px;
  color:var(--accent-ink);text-decoration:underline;text-underline-offset:3px}

/* ---------- Rappel des deux packs ---------- */
.vl-packs{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.vl-pack{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:28px 26px;display:flex;flex-direction:column;gap:8px;
  transition:border-color .18s,transform .18s}
.vl-pack:hover{border-color:var(--accent);transform:translateY(-2px)}
.vl-pack-name{font-family:var(--mono);font-size:11px;text-transform:uppercase;
  letter-spacing:.08em;color:var(--ink-3)}
.vl-pack-price{font-family:var(--display);font-weight:900;font-size:40px;
  letter-spacing:-.05em;color:var(--ink);line-height:1}
.vl-pack-price small{font-size:14px;font-weight:700;letter-spacing:-.01em;color:var(--ink-3)}
.vl-pack-note{font-size:14px;line-height:1.55;color:var(--ink-2)}

/* ---------- Zone d'intervention ---------- */
.vl-zone-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.vl-zone-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);
  padding:20px 22px;display:flex;flex-direction:column;gap:6px;
  transition:border-color .18s,transform .18s}
a.vl-zone-card:hover{border-color:var(--accent);transform:translateY(-2px)}
.vl-zone-card.is-base{background:var(--accent-soft);border-color:var(--accent)}
.vl-zone-card.is-current{background:var(--bg-2);border-style:dashed}
.vl-zone-name{font-family:var(--display);font-weight:900;font-size:17px;
  letter-spacing:-.03em;color:var(--ink);line-height:1.15}
.vl-zone-meta{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;
  letter-spacing:.06em;color:var(--ink-3)}
.vl-zone-go{margin-top:6px;color:var(--accent);display:flex;align-items:center;
  font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.06em}
.vl-zone-card.is-current .vl-zone-go{color:var(--ink-3)}
.vl-zone-note{margin-top:22px;font-size:13.5px;line-height:1.6;color:var(--ink-3);max-width:620px}

/* ---------- Bande des communes, en pied de page ---------- */
.footer-zone{border-top:1px solid rgba(255,255,255,.1);padding:26px 0 4px;margin-bottom:22px;
  display:flex;flex-wrap:wrap;align-items:baseline;gap:10px 18px}
.footer-zone-title{font-family:var(--mono);font-size:11px;text-transform:uppercase;
  letter-spacing:.08em;color:#a09a90;flex-shrink:0}
.footer-zone-links{display:flex;flex-wrap:wrap;gap:8px 16px}
.footer-zone-links a{font-size:13.5px;color:#c9c3b8;transition:color .15s}
.footer-zone-links a:hover{color:var(--bg)}
.footer-zone-more{font-size:12.5px;color:#7d786f;flex-basis:100%}

/* ---------- Mobile ---------- */
@media (max-width: 900px){
  .vl-points{grid-template-columns:1fr}
  .vl-split{grid-template-columns:1fr;gap:44px}
  .vl-proof{grid-template-columns:1fr;gap:32px}
  .vl-proof-card{max-width:none}
  .vl-zone-grid{grid-template-columns:repeat(2,1fr)}
  .vl-facts{grid-template-columns:repeat(2,1fr)}
  .vl-prose{margin-left:0}
}

@media (max-width: 560px){
  .vl-hero{padding:48px 0 44px}
  .vl-chapo{font-size:15.5px}
  .vl-ctas .btn{width:100%;justify-content:center}
  .vl-packs{grid-template-columns:1fr}
  .vl-point{padding:26px 22px}
  .vl-req li{font-size:13px}
  .footer-zone{gap:8px 14px}
}

/* ═════════════════ Repositionnement IA ═════════════════
   Graphiques comparatifs, bloc « pourquoi c'est abordable », audit SEO.
   Aucune couleur en dur : tout passe par les variables du thème. */

/* ---------- Chiffres clés du héros ---------- */
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.hero-stats{display:flex;gap:10px;flex-wrap:wrap;margin-top:28px}
.hero-stat{display:flex;flex-direction:column;gap:2px;padding:10px 16px;border:1px solid var(--line);
  border-radius:14px;background:var(--paper)}
.hero-stat b{font-family:var(--display);font-weight:900;font-size:20px;letter-spacing:-.03em;color:var(--ink);line-height:1.1}
.hero-stat span{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-3)}

/* ---------- Graphiques en barres ---------- */
.charts{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.chart{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:28px 26px 22px;
  display:flex;flex-direction:column}
.chart-k{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-3)}
.chart-big{font-family:var(--display);font-weight:900;font-size:clamp(34px,3.4vw,46px);letter-spacing:-.04em;
  line-height:1;margin:14px 0 4px;color:var(--ink)}
.chart-big .it{font-family:var(--italic);font-style:italic;font-weight:400;color:var(--accent);letter-spacing:-.02em}
.chart-lead{font-size:13.5px;color:var(--ink-2);margin-bottom:22px;line-height:1.5}
.bar-row{margin-bottom:14px}
.bar-top{display:flex;justify-content:space-between;gap:10px;font-size:12.5px;color:var(--ink-2);margin-bottom:6px}
.bar-top b{font-weight:600;color:var(--ink);white-space:nowrap}
.bar-track{height:12px;border-radius:999px;background:var(--bg-2);overflow:hidden}
.bar-fill{height:100%;width:var(--w);border-radius:999px;background:var(--line-2);
  transition:width 1.2s cubic-bezier(.22,.61,.36,1)}
.bar-row.is-us .bar-top{color:var(--ink);font-weight:600}
.bar-row.is-us .bar-top b{color:var(--accent-ink)}
.bar-row.is-us .bar-fill{background:var(--accent)}
.chart-note{margin-top:auto;padding-top:14px;border-top:1px solid var(--line);font-size:11px;color:var(--ink-3);line-height:1.5}
/* Animation : app.js arme le conteneur, puis révèle chaque carte à l'écran.
   Sans JS, les barres s'affichent directement à leur longueur. */
.charts.armed .bar-fill{width:0}
.charts.armed .chart.in .bar-fill{width:var(--w)}
.charts.armed .chart.in .bar-row:nth-child(2) .bar-fill{transition-delay:.15s}
.charts.armed .chart.in .bar-row:nth-child(3) .bar-fill{transition-delay:.3s}
@media (prefers-reduced-motion:reduce){.bar-fill{transition:none}}

/* ---------- Pourquoi c'est abordable ---------- */
.ia-split{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.ia-col{border:1px solid var(--line);border-radius:var(--radius-lg);padding:30px 30px 24px;background:var(--paper)}
.ia-col.dark{background:var(--deep);color:var(--on-deep);border-color:transparent}
.ia-col-k{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-3);margin-bottom:6px}
.ia-col.dark .ia-col-k{color:var(--accent)}
.ia-col h3{font-family:var(--display)!important;font-weight:900!important;font-size:24px;letter-spacing:-.03em!important;margin-bottom:18px}
.ia-col ul{list-style:none;display:flex;flex-direction:column;gap:12px}
.ia-col li{display:flex;gap:10px;font-size:14px;line-height:1.5;color:var(--ink-2)}
.ia-col.dark li{color:var(--on-deep);opacity:.88}
.ia-col li svg{flex-shrink:0;margin-top:3px;color:var(--accent)}
.ia-result{margin-top:16px;display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;
  padding:22px 28px;border-radius:var(--radius-lg);background:var(--accent-soft);color:var(--accent-ink)}
.ia-result p{font-size:15px;line-height:1.5;max-width:640px}
.ia-result b{color:var(--ink)}

/* ---------- Bloc audit SEO (accueil) ---------- */
.audit-band{display:grid;grid-template-columns:1.05fr 1fr;gap:48px;align-items:center}
.audit-band h2,.audit-example h2{font-family:var(--serif);font-size:clamp(34px,4.4vw,54px);line-height:1;letter-spacing:-.01em;margin-top:14px}
.audit-band h2{color:var(--paper)}
.audit-example h2 .it{color:var(--accent)}
.audit-band h2 .it{color:var(--accent)}
.audit-band .eyebrow{color:var(--accent)}
.audit-band-desc{font-size:15.5px;line-height:1.65;color:var(--on-deep);opacity:.82;margin:18px 0 22px;max-width:480px}
.audit-pts{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:10px 18px;margin-bottom:28px}
.audit-pts li{display:flex;gap:8px;font-size:13.5px;color:var(--on-deep);opacity:.9;line-height:1.4}
.audit-pts svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.audit-free{display:inline-block;font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.1em;
  padding:3px 9px;border-radius:999px;background:var(--accent);color:var(--paper);margin-left:8px;vertical-align:middle}

/* ---------- Rapport d'exemple ---------- */
.report{background:var(--paper);color:var(--ink);border-radius:var(--radius-lg);padding:26px;
  box-shadow:0 30px 70px -24px rgba(0,0,0,.45)}
.report-top{display:flex;align-items:center;gap:20px;padding-bottom:18px;border-bottom:1px solid var(--line);margin-bottom:18px}
.report-ring{position:relative;width:92px;height:92px;flex-shrink:0}
.report-ring svg{width:100%;height:100%;transform:rotate(-90deg)}
.report-ring .trk{stroke:var(--bg-2)}
.report-ring .val{stroke:var(--accent);stroke-linecap:round}
.report-ring-n{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;
  font-family:var(--display);font-weight:900;font-size:26px;letter-spacing:-.03em;line-height:1}
.report-ring-n small{font-family:var(--mono);font-size:9px;font-weight:400;color:var(--ink-3);letter-spacing:.06em;margin-top:3px}
.report-site{font-family:var(--mono);font-size:11px;color:var(--ink-3)}
.report-title{font-family:var(--display);font-weight:800;font-size:18px;letter-spacing:-.02em;margin:2px 0 4px}
.report-tag{font-family:var(--mono);font-size:9.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--accent-ink);
  background:var(--accent-soft);padding:3px 8px;border-radius:999px}
.report .bar-row{margin-bottom:11px}
.report .bar-fill{background:var(--accent)}
.report-fix{margin-top:16px;padding:12px 14px;border-radius:12px;background:var(--bg);font-size:12.5px;color:var(--ink-2);line-height:1.5}
.report-fix b{color:var(--ink)}

/* ---------- Page audit SEO ---------- */
.audit-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:start;padding:64px 0 72px;border-bottom:1px solid var(--line)}
.audit-hero h1{font-family:var(--display);font-weight:900;font-size:clamp(42px,5vw,72px);line-height:.95;letter-spacing:-.045em;margin:18px 0 24px}
.audit-hero h1 .it{font-family:var(--italic);font-style:italic;font-weight:400;color:var(--accent);letter-spacing:-.02em}
.audit-hero > div > p{font-size:16px;line-height:1.65;color:var(--ink-2);max-width:480px;margin-bottom:24px}
.audit-hero ul{list-style:none;display:flex;flex-direction:column;gap:10px}
.audit-hero li{display:flex;gap:10px;font-size:14.5px;color:var(--ink-2)}
.audit-hero li svg{flex-shrink:0;margin-top:3px;color:var(--accent)}
.audit-form{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:30px;box-shadow:var(--shadow-soft)}
.audit-form h2{font-family:var(--display)!important;font-weight:900!important;font-size:24px!important;letter-spacing:-.03em!important;margin-bottom:6px}
.audit-form > p{font-size:13px;color:var(--ink-3);margin-bottom:20px}
.audit-form .c-field{margin-bottom:12px}
.audit-form .btn{width:100%;justify-content:center;padding:15px;font-size:15px;margin-top:6px}
.audit-form-legal{text-align:center;font-size:11px;color:var(--ink-3);margin-top:10px}
.audit-ok{display:none;text-align:center;padding:24px 8px}
.audit-ok h3{font-family:var(--display);font-weight:900;font-size:24px;letter-spacing:-.03em;margin:12px 0 8px}
.audit-ok p{font-size:14px;color:var(--ink-2)}
.audit-checks{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.audit-check{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:22px 20px}
.audit-check-n{font-family:var(--mono);font-size:10.5px;color:var(--accent-ink);margin-bottom:10px}
.audit-check h3{font-family:var(--display)!important;font-weight:800!important;font-size:16.5px;letter-spacing:-.02em!important;margin-bottom:6px}
.audit-check p{font-size:13px;color:var(--ink-2);line-height:1.5}
.audit-example{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.audit-example p{font-size:15px;line-height:1.65;color:var(--ink-2);margin-bottom:14px}

@media (max-width:980px){
  .charts{grid-template-columns:1fr}
  .audit-checks{grid-template-columns:1fr 1fr}
  .audit-band,.audit-hero,.audit-example{grid-template-columns:1fr;gap:32px}
}
@media (max-width:640px){
  .ia-split,.audit-pts,.audit-checks{grid-template-columns:1fr}
  .audit-hero{padding:32px 0 48px}
  .ia-col{padding:24px 22px 20px}
  .report{padding:20px}
  .report-top{gap:14px}
  .ia-result{padding:20px}
}
.hero-reassure{margin-top:14px;font-size:12.5px;color:var(--ink-3)}

/* ═════════════════ Héros : le parcours client dans un téléphone ═════════════════
   Trois écrans superposés (.ph-scr) : Google, le site, l'appel. app.js arme la
   scène puis les fait défiler ; les étapes « Trouvé / Choisi / Appelé » suivent. */
.ph-col{display:flex;flex-direction:column;align-items:center;justify-content:center;padding:40px 8px 40px 0}
.ph-stage{position:relative;display:flex;align-items:center;gap:26px}
.ph-steps{list-style:none;display:flex;flex-direction:column;gap:14px}
.ph-steps li{display:flex;align-items:center;gap:12px;padding:10px 16px 10px 10px;border-radius:16px;
  background:var(--paper);border:1px solid var(--line);transition:transform .45s cubic-bezier(.2,.7,.2,1),box-shadow .45s,border-color .45s,opacity .45s}
.ph-step-n{width:30px;height:30px;border-radius:50%;flex-shrink:0;display:flex;align-items:center;justify-content:center;
  font-family:var(--mono);font-size:12px;font-weight:700;background:var(--bg-2);color:var(--ink-3);transition:background .45s,color .45s}
.ph-steps b{display:block;font-family:var(--display);font-weight:900;font-size:17px;letter-spacing:-.02em;line-height:1.1;color:var(--ink)}
.ph-steps small{display:block;font-size:11.5px;color:var(--ink-3)}
.ph-steps li.on .ph-step-n{background:var(--accent);color:var(--paper)}
.ph-stage.armed .ph-steps li{opacity:.5}
.ph-stage.armed .ph-steps li.on{opacity:1}
.ph-stage.armed .ph-steps li.cur{opacity:1;transform:translateX(8px);border-color:var(--accent);
  box-shadow:0 14px 34px -14px color-mix(in srgb,var(--accent) 60%,transparent)}

/* Le téléphone. Son écran montre le site d'un client fictif, en vert : ses couleurs
   sont celles de ce client, réglées ici seulement, pour qu'on ne le confonde
   pas avec Visibl·yo. */
.ph{--c:#16A34A;--c-ink:#15803D;--c-soft:#DCFCE7}
/* Trouvé : la page Google reste neutre, en noir */
.ph-g{--c:var(--ink);--c-ink:var(--ink);--c-soft:color-mix(in srgb,var(--ink) 7%,var(--paper))}
/* Appelé : les couleurs d'un vrai appel (iPhone) */
.ph-call{--call-yes:#34C759;--call-no:#FF3B30;--call-av:#8E8E93}
.ph{position:relative;width:262px;height:532px;flex-shrink:0;border-radius:42px;padding:11px;background:var(--deep);
  box-shadow:0 50px 90px -30px rgba(11,17,32,.55),0 0 0 1px rgba(255,255,255,.06) inset;transform:rotate(2deg)}
.ph-island{position:absolute;top:19px;left:50%;width:78px;height:22px;margin-left:-39px;border-radius:999px;background:var(--deep);z-index:5}
.ph-screen{position:relative;height:100%;border-radius:32px;overflow:hidden;background:var(--paper)}
.ph-scr{position:absolute;inset:0;padding:46px 14px 14px;opacity:0;transform:scale(.97);transition:opacity .5s,transform .5s;pointer-events:none}
.ph-scr.is-on{opacity:1;transform:none}

/* 1. Google */
.ph-g-bar{display:flex;align-items:center;gap:8px;padding:9px 12px;border-radius:999px;border:1px solid var(--line);
  box-shadow:0 2px 8px -4px rgba(11,17,32,.15);font-size:12.5px;color:var(--ink)}
.ph-q-caret{display:none;width:1.5px;height:14px;background:var(--c);margin-left:-6px;animation:aiBlink .8s steps(1) infinite}
.ph-stage.typing .ph-q-caret{display:block}
.ph-g-tabs{display:flex;gap:14px;padding:10px 4px 0;border-bottom:1px solid var(--line);font-size:11px;color:var(--ink-3)}
.ph-g-tabs span{padding-bottom:7px}
.ph-g-tabs .on{color:var(--c-ink);border-bottom:2px solid var(--c-ink)}
.ph-res{position:relative;height:360px;margin-top:8px}
.ph-r{position:absolute;left:0;right:0;top:calc(var(--pos) * 90px);padding:10px 11px;border-radius:12px;
  transition:top .9s cubic-bezier(.65,0,.35,1),background .4s,box-shadow .4s}
.ph-r-name{font-size:13px;font-weight:600;color:var(--c-ink);display:flex;align-items:center;gap:6px}
.ph-r-meta{font-size:10.5px;color:var(--ink-3);margin-top:3px}
.ph-stars{color:#F5B301;letter-spacing:-.5px}
.ph-r-rank{font-family:var(--mono);font-size:9.5px;font-weight:700;padding:2px 6px;border-radius:999px;background:var(--c);color:var(--paper)}
.ph-r-rank sup{font-size:7px}
.ph-r-btns{display:flex;gap:6px;margin-top:7px}
.ph-r-btns span{font-size:10px;padding:4px 9px;border-radius:999px;border:1px solid var(--line);color:var(--c-ink)}
.ph-r.is-us{background:var(--c-soft);box-shadow:0 10px 24px -14px color-mix(in srgb,var(--c) 80%,transparent);z-index:2}
.ph-r.is-us .ph-r-name{color:var(--ink)}
.ph-stage.armed .ph-r.is-us:not(.up){background:transparent;box-shadow:none}
.ph-stage.armed .ph-r.is-us:not(.up) .ph-r-rank,.ph-stage.armed .ph-r.is-us:not(.up) .ph-r-btns{opacity:0}
.ph-r-rank,.ph-r-btns{transition:opacity .4s .5s}
.ph-r.tap{transform:scale(.97);transition:transform .15s}

/* 2. Le site */
.ph-site{padding:38px 0 0;overflow:hidden}
.ph-site::before{content:"";position:absolute;top:0;left:0;right:0;height:38px;background:var(--paper);z-index:2}
.ph-s-page{transition:transform 1.9s cubic-bezier(.5,0,.2,1)}
.ph-stage.scrolled .ph-s-page{transform:translateY(-236px)}
.ph-s-nav{display:flex;align-items:center;justify-content:space-between;padding:10px 14px;font-size:12.5px;color:var(--ink)}
.ph-s-nav b{display:flex;align-items:center;gap:6px}
.ph-s-nav i{font-family:var(--italic);font-weight:400;color:var(--c-ink)}
.ph-s-logo{width:20px;height:20px;border-radius:6px;background:var(--c);color:var(--paper);display:flex;align-items:center;justify-content:center}
.ph-s-logo svg{width:11px;height:11px}
.ph-s-burger{display:flex;flex-direction:column;gap:3px}
.ph-s-burger i{display:block;width:14px;height:1.5px;background:var(--ink)}
.ph-s-hero{margin:4px 10px 0;padding:16px 14px;border-radius:16px;
  background:radial-gradient(120% 90% at 100% 0,color-mix(in srgb,var(--c) 22%,transparent),transparent 60%),linear-gradient(160deg,var(--c-soft),var(--paper) 80%)}
.ph-s-live{display:inline-flex;align-items:center;gap:6px;padding:4px 9px;border-radius:999px;background:var(--paper);
  font-size:9px;font-weight:600;color:var(--c-ink);box-shadow:0 2px 6px -3px rgba(11,17,32,.2)}
.ph-s-live i{width:6px;height:6px;border-radius:50%;background:var(--c);animation:cf-pulse 1.6s infinite;--ok:var(--c)}
.ph-s-h{font-family:var(--display);font-weight:900;font-size:22px;line-height:1.02;letter-spacing:-.035em;color:var(--ink);margin:10px 0 8px}
.ph-s-h i{font-family:var(--italic);font-weight:400;color:var(--c)}
.ph-s-hero p{font-size:10.5px;line-height:1.45;color:var(--ink-2);margin-bottom:12px}
.ph-s-cta{position:relative;display:inline-block;padding:9px 15px;border-radius:999px;background:var(--c);color:var(--paper);
  font-size:11.5px;font-weight:600;transition:transform .15s}
.ph-s-trust{display:block;margin-top:10px;font-size:10px;color:var(--ink-3)}
.ph-s-trust b{color:var(--ink)}
.ph-s-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;margin:10px}
.ph-s-cards span{padding:9px 6px;border-radius:10px;border:1px solid var(--line);font-size:9px;color:var(--ink-3);text-align:center;line-height:1.3}
.ph-s-cards b{font-size:11px;color:var(--ink)}
.ph-s-sec{margin:14px 14px 6px;font-family:var(--display);font-weight:900;font-size:14px;letter-spacing:-.02em;color:var(--ink)}
.ph-s-svc{margin:0 10px;display:flex;flex-direction:column;gap:6px}
.ph-s-svc > div{display:flex;align-items:center;gap:9px;padding:8px 10px;border-radius:11px;border:1px solid var(--line);background:var(--paper)}
.ph-s-ic{width:28px;height:28px;border-radius:8px;background:var(--c-soft);color:var(--c-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.ph-s-svc b{display:block;font-size:11px;color:var(--ink)}
.ph-s-svc small{display:block;font-size:9px;color:var(--ink-3)}
.ph-s-svc em{margin-left:auto;font-style:normal;color:var(--c);font-weight:700}
.ph-s-rev{margin:10px 10px 0;padding:11px 12px;border-radius:12px;background:var(--c-soft)}
.ph-s-rev .ph-stars{font-size:10px}
.ph-s-rev p{font-family:var(--italic);font-style:italic;font-size:11.5px;line-height:1.35;color:var(--ink);margin:4px 0}
.ph-s-rev small{font-size:9px;color:var(--ink-3)}
.ph-s-bar{position:absolute;left:0;right:0;bottom:0;display:flex;gap:8px;padding:10px 10px 14px;background:var(--paper);
  border-top:1px solid var(--line);box-shadow:0 -6px 16px -10px rgba(11,17,32,.25)}
.ph-s-call{width:36px;height:36px;border-radius:50%;border:1px solid var(--c);color:var(--c);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.ph-s-bar .ph-s-cta{flex:1;text-align:center;padding:10px 12px}
.ph-tap{position:absolute;left:50%;top:50%;width:34px;height:34px;margin:-17px 0 0 -17px;border-radius:50%;
  background:color-mix(in srgb,var(--ink) 22%,transparent);opacity:0;transform:scale(.4)}
.ph-stage.tapping .ph-tap{animation:phTap .7s ease-out}
.ph-stage.tapping .ph-s-bar .ph-s-cta{transform:scale(.94)}
@keyframes phTap{0%{opacity:1;transform:scale(.4)}100%{opacity:0;transform:scale(2.4)}}

/* 3. L'appel */
.ph-call{background:var(--deep);color:var(--paper);display:flex;flex-direction:column;align-items:center;padding-top:96px}
.ph-notif{position:absolute;top:44px;left:10px;right:10px;display:flex;gap:10px;align-items:center;padding:10px 12px;border-radius:16px;
  background:rgba(255,255,255,.12);backdrop-filter:blur(8px);font-size:11px;transform:translateY(-130%);opacity:0;
  transition:transform .6s cubic-bezier(.2,.9,.3,1.2),opacity .4s}
.ph-notif b{display:block;font-size:11.5px}
.ph-notif small{display:block;color:var(--on-deep-2);font-size:10px}
.ph-notif-ico{width:28px;height:28px;border-radius:8px;background:var(--c);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.ph-call.notif .ph-notif,.ph-stage:not(.armed) .ph-notif{transform:none;opacity:1}
.ph-call-k{font-size:12px;color:var(--on-deep-2);margin-top:40px}
.ph-avatar{position:relative;width:78px;height:78px;margin:18px 0 12px;border-radius:50%;background:var(--call-av);
  display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:900;font-size:24px;color:var(--paper)}
.ph-avatar::before,.ph-avatar::after{content:"";position:absolute;inset:0;border-radius:50%;border:2px solid color-mix(in srgb,var(--paper) 45%,transparent);
  animation:phRing 1.8s ease-out infinite}
.ph-avatar::after{animation-delay:.9s}
@keyframes phRing{0%{transform:scale(1);opacity:.7}100%{transform:scale(1.9);opacity:0}}
.ph-call-name{font-family:var(--display);font-weight:900;font-size:22px;letter-spacing:-.02em}
.ph-call-sub{font-size:11.5px;color:var(--on-deep-2);margin-top:2px}
.ph-call-btns{display:flex;gap:56px;margin-top:auto;margin-bottom:34px}
.ph-call-btns span{width:52px;height:52px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:18px}
.ph-call-btns .no{background:var(--call-no);color:var(--paper)}
.ph-call-btns .yes{background:var(--call-yes);color:var(--paper);animation:phShake 1.2s ease-in-out infinite}
@keyframes phShake{0%,60%,100%{transform:rotate(0)}65%,75%,85%{transform:rotate(-14deg)}70%,80%,90%{transform:rotate(14deg)}}

.ph-cap{margin-top:18px;font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-3)}

/* Le pont vers les réalisations */
.ai-proj{display:flex;align-items:center;gap:14px;margin:22px auto 0;width:fit-content;max-width:100%;padding:8px 18px 8px 8px;
  border-radius:999px;background:var(--paper);border:1px solid var(--line);color:var(--ink);cursor:pointer;
  transition:border-color .2s,transform .2s}
.ai-proj:hover{border-color:var(--accent);transform:translateY(-2px)}
.ai-proj-logos{display:flex}
.ai-proj-logos img{width:34px;height:34px;border-radius:50%;object-fit:contain;background:var(--paper);padding:4px;
  border:2px solid var(--paper);box-shadow:0 0 0 1px var(--line);margin-left:-10px}
.ai-proj-logos img:first-child{margin-left:0}
.ai-proj-txt{font-size:13.5px;color:var(--ink-2)}
.ai-proj-txt b{color:var(--ink);font-weight:600}
.ai-proj-go{color:var(--accent);font-weight:700;transition:transform .2s}
.ai-proj:hover .ai-proj-go{transform:translateX(3px)}


@keyframes aiBlink{50%{opacity:0}}
@keyframes aiPulse{0%,100%{box-shadow:0 0 0 0 color-mix(in srgb,var(--accent) 60%,transparent)}50%{box-shadow:0 0 0 6px transparent}}
@keyframes aiFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}
@media (prefers-reduced-motion:reduce){.ph-avatar::before,.ph-avatar::after,.ph-call-btns .yes{animation:none}}
@media (max-width:900px){.ph-col{padding:0 0 40px}}
@media (max-width:640px){
  .ph-col{padding:0 0 32px!important}
  .ph-stage{flex-direction:column;gap:18px}
  .ph-steps{flex-direction:row;gap:6px}
  .ph-steps li{flex-direction:column;gap:6px;padding:10px 8px;text-align:center;flex:1}
  .ph-steps small{display:none}
  .ph-steps b{font-size:14px}
  .ph-stage.armed .ph-steps li.cur{transform:translateY(-4px)}
  .ph{transform:none}
  .ai-proj-txt{font-size:12.5px}
}

.hero-hl{font-weight:600;color:var(--ink);background:linear-gradient(transparent 62%,var(--accent-soft) 62%);padding:0 2px}

/* ---------- Titre du héros : « Votre agence IA qui vous rend … » ----------
   1. les mots montent un à un au chargement (pur CSS) ;
   2. « IA » porte un reflet qui défile et une étoile qui scintille ;
   3. le dernier mot est tapé puis effacé par app.js, un trait de feutre
      se dessine dessous. Sans JS : « visible. », souligné. */
.h1-row{white-space:nowrap}
.h1-w{display:inline-block;animation:h1Rise .8s cubic-bezier(.2,.7,.2,1) both;animation-delay:calc(.12s + var(--i) * .11s)}
@keyframes h1Rise{from{opacity:0;transform:translateY(.45em) rotate(2deg);filter:blur(6px)}to{opacity:1;transform:none;filter:none}}
.h1-ia-word{position:relative;padding-right:.46em;
  background:linear-gradient(100deg,var(--ink) 0%,var(--ink) 35%,var(--accent) 50%,var(--ink) 65%,var(--ink) 100%);
  background-size:300% 100%;-webkit-background-clip:text;background-clip:text;color:transparent;
  animation:h1Rise .8s cubic-bezier(.2,.7,.2,1) both,iaShine 4.5s ease-in-out 1.2s infinite;
  animation-delay:calc(.12s + var(--i) * .11s),1.2s}
@keyframes iaShine{0%{background-position:100% 0}60%,100%{background-position:0 0}}
.h1-spark{position:absolute;top:-.1em;right:0;width:.42em;height:.42em;color:var(--accent);
  animation:sparkle 2.6s ease-in-out infinite}
@keyframes sparkle{0%,100%{transform:scale(.7) rotate(0);opacity:.7}50%{transform:scale(1.15) rotate(90deg);opacity:1}}
.tw{position:relative;white-space:nowrap;font-family:var(--italic);font-style:italic;font-weight:400;
  color:var(--accent);letter-spacing:-.02em;padding-bottom:.08em}
.tw-caret{display:none;width:.06em;height:.8em;margin-left:.06em;background:var(--accent);vertical-align:-.04em;
  animation:aiBlink .8s steps(1) infinite}
.tw.live .tw-caret{display:inline-block}
.tw-line{position:absolute;left:0;bottom:-.06em;width:calc(100% - .2em);height:.2em;overflow:visible}
.tw-line path{fill:none;stroke:var(--accent);stroke-width:3.2;stroke-linecap:round;
  stroke-dasharray:1;stroke-dashoffset:0;opacity:.55;transition:stroke-dashoffset .6s cubic-bezier(.65,0,.35,1)}
.tw.live .tw-line path{stroke-dashoffset:1;transition-duration:.25s}
.tw.live.drawn .tw-line path{stroke-dashoffset:0;transition-duration:.6s}
@media (prefers-reduced-motion:reduce){
  .h1-w,.h1-ia-word,.h1-spark{animation:none}
  .h1-ia-word{color:var(--ink);background:none}
}

/* ---------- Rapport d'exemple : avant / après ----------
   « Avant » en gris, « Après » à l'accent. app.js bascule .is-apres,
   fait défiler les chiffres et allonge les barres. */
.report{position:relative}
.report-ba{position:absolute;top:18px;right:18px;display:flex;padding:3px;border-radius:999px;background:var(--bg-2);
  font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.08em}
.report-ba span{position:relative;z-index:1;padding:5px 11px;color:var(--ink-3);transition:color .4s}
.report-ba span.on{color:var(--paper)}
.report-ba i{position:absolute;top:3px;bottom:3px;left:3px;width:calc(50% - 3px);border-radius:999px;background:var(--ink-3);
  transition:transform .5s cubic-bezier(.65,0,.35,1),background .5s}
.report.is-apres .report-ba i{transform:translateX(100%);background:var(--accent)}
.report .bar-fill,.report .report-ring .val{transition:width 1.4s cubic-bezier(.22,.61,.36,1),stroke-dasharray 1.4s cubic-bezier(.22,.61,.36,1),background .6s,stroke .6s}
.report .bar-fill{background:var(--ink-3)}
.report .report-ring .val{stroke:var(--ink-3)}
.report.is-apres .bar-fill{background:var(--accent)}
.report.is-apres .report-ring .val{stroke:var(--accent)}
.report-gain{display:inline-block;margin-left:6px;font-family:var(--mono);font-size:10.5px;font-weight:700;padding:2px 8px;
  border-radius:999px;background:var(--accent-soft);color:var(--accent-ink);opacity:0;transform:scale(.6);
  transition:opacity .4s,transform .5s cubic-bezier(.2,.9,.3,1.4);vertical-align:middle}
.report.is-apres .report-gain{opacity:1;transform:none;transition-delay:1.1s}
.report-fix{display:grid}
.report-fix > span{grid-area:1/1;transition:opacity .5s}
.report .fx-ap{opacity:0}
.report.is-apres .fx-av{opacity:0}
.report.is-apres .fx-ap{opacity:1}
.report-top{padding-right:120px}
@media (max-width:640px){
  .report-top{padding-right:0;padding-top:34px}
  .report-ba{top:14px;right:14px}
}

/* ═════════════════ Études de cas : animations ═════════════════
   La classe .js-rv est posée par un script en tête du fragment : sans JS,
   rien n'est masqué. app.js ajoute .in aux blocs quand ils entrent à l'écran. */
  background:var(--paper);border:1px solid var(--line);transition:transform .25s,border-color .25s,box-shadow .25s}
  transition-delay:calc(.25s + var(--k) * .12s)}

/* Voyant « En ligne » */
.case-live{display:flex;align-items:center;gap:6px;font-family:var(--mono);font-size:9.5px;text-transform:uppercase;letter-spacing:.08em;color:var(--accent-ink)}
.case-live i{width:7px;height:7px;border-radius:50%;background:var(--accent);animation:aiPulse 1.6s ease-in-out infinite}

/* Navigateur : entrée latérale en 3D, inclinaison à la souris, zoom lent */
.case-visual{perspective:1200px}
.case-browser{transform-style:preserve-3d;will-change:transform}
.case-shot{transform-origin:50% 0}
.case.in .case-shot{animation:kenBurns 14s ease-in-out infinite alternate}
@keyframes kenBurns{from{transform:scale(1)}to{transform:scale(1.07) translateY(-2%)}}
.js-rv .case-visual{opacity:0;transform:translateX(-60px) rotateY(14deg)}
.js-rv .case.flip .case-visual{transform:translateX(60px) rotateY(-14deg)}
.js-rv .case.in .case-visual{opacity:1;transform:none;transition:opacity .8s,transform 1s cubic-bezier(.2,.7,.2,1)}
.js-rv .case-tag{opacity:0;transform:translateY(10px) scale(.9)}
.js-rv .case.in .case-tag{opacity:1;transform:none;transition:opacity .4s .7s,transform .5s .7s cubic-bezier(.2,.9,.3,1.4)}

/* Étiquettes flottantes autour de la capture */
  box-shadow:0 12px 26px -12px rgba(11,17,32,.35),0 0 0 1px var(--line);white-space:nowrap;
  animation:aiFloat 6s ease-in-out infinite;animation-delay:calc(var(--k) * -2s)}
  transition-delay:calc(.9s + var(--k) * .18s)}

/* Texte en cascade, et le fil défi → approche → résultat */
.js-rv .case-text > *{opacity:0;transform:translateY(18px)}
.js-rv .case.in .case-text > *{opacity:1;transform:none;transition:opacity .6s,transform .7s cubic-bezier(.2,.7,.2,1)}
.js-rv .case.in .case-text > :nth-child(2){transition-delay:.08s}
.js-rv .case.in .case-text > :nth-child(3){transition-delay:.16s}
.js-rv .case.in .case-text > :nth-child(4){transition-delay:.24s}
.js-rv .case.in .case-text > :nth-child(5){transition-delay:.4s}
.js-rv .case.in .case-text > :nth-child(6){transition-delay:.6s}
.js-rv .case.in .case-text > :nth-child(7){transition-delay:.8s}
.js-rv .case.in .case-text > :nth-child(8){transition-delay:1s}
.js-rv .case.in .case-text > :nth-child(9){transition-delay:1.1s}
.js-rv .case.in .case-text > :nth-child(10){transition-delay:1.2s}
.case-block{position:relative}
.case-block-label{display:flex;align-items:center;gap:8px}
.case-block-label::before{content:"";width:8px;height:8px;border-radius:50%;flex-shrink:0;background:var(--line-2);transition:background .4s,box-shadow .4s}
.case.in .case-block-label::before{background:var(--accent);box-shadow:0 0 0 4px var(--accent-soft)}
.case.in .case-block:nth-of-type(1) .case-block-label::before{transition-delay:.6s}
.case.in .case-block:nth-of-type(2) .case-block-label::before{transition-delay:.9s}
.case.in .case-block:nth-of-type(3) .case-block-label::before{transition-delay:1.2s}
.case-block::after{content:"";position:absolute;left:0;top:-1px;height:1px;width:0;background:var(--accent);transition:width .9s cubic-bezier(.65,0,.35,1)}
.case.in .case-block::after{width:100%}
.case.in .case-block:nth-of-type(2)::after{transition-delay:.3s}
.case.in .case-block:nth-of-type(3)::after{transition-delay:.6s}

@media (prefers-reduced-motion:reduce){
}
@media (max-width:640px){
  .js-rv .case-visual,.js-rv .case.flip .case-visual{transform:translateY(30px)}
}

/* ---------- Intro : l'éventail des trois sites ---------- */
.cc-intro{display:grid;grid-template-columns:1.05fr 1fr;gap:48px;align-items:center}
.cc-deck{position:relative;height:380px}
.cc-card{position:absolute;top:50%;left:50%;width:340px;margin:-115px 0 0 -170px;border-radius:12px;overflow:hidden;background:var(--paper);
  box-shadow:0 30px 60px -24px rgba(11,17,32,.4),0 0 0 1px var(--line);
  transform:translateX(calc((var(--k) - 1) * 120px)) translateY(calc(var(--k) * -6px + 6px)) rotate(calc((var(--k) - 1) * 7deg));
  z-index:calc(3 - var(--k));transition:transform .6s cubic-bezier(.2,.8,.2,1.15),box-shadow .3s}
.cc-card:nth-child(2){z-index:4}
.cc-card-bar{display:flex;align-items:center;gap:4px;padding:7px 10px;background:var(--bg);border-bottom:1px solid var(--line)}
.cc-card-bar i{width:6px;height:6px;border-radius:50%;background:var(--line-2)}
.cc-card-bar span{margin-left:8px;font-family:var(--mono);font-size:9px;color:var(--ink-3)}
.cc-card img{display:block;width:100%;height:196px;object-fit:cover;object-position:top}
.cc-card-tag{position:absolute;left:10px;bottom:10px;padding:4px 10px;border-radius:999px;background:var(--ink);color:var(--paper);
  font-family:var(--mono);font-size:9.5px}
.cc-deck:hover .cc-card{transform:translateX(calc((var(--k) - 1) * 150px)) translateY(calc(var(--k) * -6px + 6px)) rotate(calc((var(--k) - 1) * 9deg))}
.cc-deck .cc-card:hover{transform:translateX(calc((var(--k) - 1) * 150px)) translateY(-26px) rotate(0) scale(1.04);z-index:5;
  box-shadow:0 40px 70px -24px rgba(11,17,32,.5),0 0 0 2px var(--accent)}
/* entrée : les cartes partent empilées au centre, puis s'ouvrent en éventail */
.js-rv .cc-card{transform:translateY(40px) rotate(0) scale(.92);opacity:0}
.js-rv .cc-intro.in .cc-card{opacity:1;transform:translateX(calc((var(--k) - 1) * 120px)) translateY(calc(var(--k) * -6px + 6px)) rotate(calc((var(--k) - 1) * 7deg));
  transition:opacity .5s,transform .9s cubic-bezier(.2,.8,.2,1.15);transition-delay:calc(.3s + var(--k) * .12s)}
.js-rv .cc-intro.in .cc-deck:hover .cc-card{transform:translateX(calc((var(--k) - 1) * 150px)) translateY(calc(var(--k) * -6px + 6px)) rotate(calc((var(--k) - 1) * 9deg));transition-delay:0s}
.js-rv .cc-intro.in .cc-deck .cc-card:hover{transform:translateX(calc((var(--k) - 1) * 150px)) translateY(-26px) rotate(0) scale(1.04)}

@media (max-width:900px){
  .cc-intro{grid-template-columns:1fr;gap:20px}
  .cc-deck{height:280px}
}
@media (max-width:640px){
  .cc-deck{height:230px}
  .cc-card{width:200px;margin:-70px 0 0 -100px}
  .cc-card img{height:110px}
  .cc-card{transform:translateX(calc((var(--k) - 1) * 70px)) rotate(calc((var(--k) - 1) * 7deg))}
  .js-rv .cc-intro.in .cc-card{transform:translateX(calc((var(--k) - 1) * 70px)) rotate(calc((var(--k) - 1) * 7deg))}
  .case.flip .case-tag{right:auto;left:16px}
}
@media (prefers-reduced-motion:reduce){
}

/* ---------- Réalisations : la version mobile qui défile ----------
   Un petit téléphone à cheval sur la capture de chaque carte. L'image est la
   vraie version mobile du site (tools/img-src/*-mobile.jpg). */
.proj-shot{position:relative}
.mphone{position:absolute;right:18px;bottom:-34px;z-index:2;width:92px;height:188px;padding:5px;border-radius:19px;background:var(--deep);
  box-shadow:0 22px 40px -16px rgba(11,17,32,.6);transform:rotate(4deg);transition:transform .4s cubic-bezier(.2,.8,.2,1.2)}
.mphone-scr{height:100%;border-radius:14px;overflow:hidden;background:var(--paper)}
.mphone-scr img{display:block;width:100%;height:auto;animation:mScroll 14s ease-in-out infinite alternate}
.proj-card:nth-child(2) .mphone-scr img{animation-delay:-4s}
.proj-card:nth-child(3) .mphone-scr img{animation-delay:-8s}
@keyframes mScroll{0%,8%{transform:translateY(0)}92%,100%{transform:translateY(calc(-100% + 178px))}}
.proj-card:hover .mphone{transform:rotate(0) translateY(-10px) scale(1.06)}
.proj-card .proj-meta{padding-right:104px}
@media (prefers-reduced-motion:reduce){.mphone-scr img{animation:none}}

/* ═════════════════ Comment ça marche : le site qui se construit ═════════════════
   Un écran sous les étapes, piloté par data-stage (1 à 4) :
   1 la conversation · 2 la maquette en gris · 3 le site en couleurs · 4 en ligne. */
.bd{margin-top:8px;border-radius:16px;overflow:hidden;background:var(--paper);border:1px solid var(--line);
  box-shadow:0 30px 60px -30px rgba(11,17,32,.35)}
.bd-bar{display:flex;align-items:center;gap:10px;padding:9px 12px;background:var(--bg);border-bottom:1px solid var(--line)}
.bd-dots{display:flex;gap:4px}
.bd-dots i{width:7px;height:7px;border-radius:50%;background:var(--line-2)}
.bd-url{position:relative;flex:1;height:22px;border-radius:999px;background:var(--paper);border:1px solid var(--line);
  font-family:var(--mono);font-size:10px;color:var(--ink-3);display:flex;align-items:center;padding:0 10px;gap:6px;overflow:hidden}
.bd-lock{font-size:8px;opacity:0;transition:opacity .4s}
.bd-url-a,.bd-url-b{transition:opacity .4s,transform .4s;white-space:nowrap}
.bd-url-b{position:absolute;left:26px;opacity:0;transform:translateY(8px);color:var(--ink)}
.bd-live{display:flex;align-items:center;gap:5px;font-family:var(--mono);font-size:9px;text-transform:uppercase;letter-spacing:.08em;
  color:var(--accent-ink);opacity:0;transition:opacity .4s}
.bd-live i{width:6px;height:6px;border-radius:50%;background:var(--accent);animation:aiPulse 1.6s infinite}
.bd-screen{position:relative;height:250px;overflow:hidden}

/* 1. la conversation */
.bd-chat{position:absolute;inset:0;padding:16px;display:flex;flex-direction:column;gap:8px;transition:opacity .45s,transform .45s}
.bd-msg{max-width:78%;padding:8px 12px;border-radius:14px;font-size:11.5px;line-height:1.4;opacity:0;transform:translateY(8px)}
.bd-msg.them{align-self:flex-start;background:var(--bg-2);color:var(--ink);border-bottom-left-radius:4px}
.bd-msg.me{align-self:flex-end;background:var(--accent);color:var(--paper);border-bottom-right-radius:4px}
.bd-msg.ok{display:flex;gap:6px;align-items:center;background:var(--deep)}
.bd[data-stage="1"] .bd-msg{opacity:1;transform:none;transition:opacity .35s,transform .35s;transition-delay:calc(.2s + var(--k) * .7s)}
.bd:not([data-stage="1"]) .bd-chat{opacity:0;transform:translateY(-20px);pointer-events:none}

/* 2-4. le site : d'abord des blocs gris, puis il se colore */
.bd-site{position:absolute;inset:0;padding:10px 14px;opacity:0;transform:translateY(20px);transition:opacity .45s,transform .45s}
.bd:not([data-stage="1"]) .bd-site{opacity:1;transform:none}
.bd-nav{display:flex;align-items:center;justify-content:space-between;margin-bottom:10px}
.bd-logo{font-size:12px;color:var(--ink)}
.bd-logo i{font-family:var(--italic);color:var(--accent-ink)}
.bd-links{display:flex;gap:6px}
.bd-links i{width:26px;height:6px;border-radius:3px;background:var(--line)}
.bd-hero{padding:14px;border-radius:12px;background:var(--bg);transition:background .6s}
.bd-h{font-family:var(--display);font-weight:900;font-size:19px;line-height:1.05;letter-spacing:-.03em;color:var(--ink);margin-bottom:8px}
.bd-h em{font-family:var(--italic);font-weight:400;color:var(--accent)}
.bd-p{font-size:10.5px;color:var(--ink-2);margin-bottom:10px}
.bd-btn{display:inline-block;padding:7px 12px;border-radius:999px;background:var(--accent);color:var(--paper);font-size:10.5px;font-weight:600;transition:background .6s}
.bd-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;margin-top:8px}
.bd-cards span{padding:8px 6px;border-radius:8px;border:1px solid var(--line);font-size:9.5px;color:var(--ink-3);text-align:center}
.bd-cards b{display:block;color:var(--ink);font-size:10.5px}
/* l'état maquette : le texte devient des barres grises en pointillés */
.bd[data-stage="2"] .bd-logo,.bd[data-stage="2"] .bd-h,.bd[data-stage="2"] .bd-p,.bd[data-stage="2"] .bd-btn span,.bd[data-stage="2"] .bd-cards span{
  color:transparent!important;background:var(--bg-2)!important;border-radius:5px;border-color:transparent}
.bd[data-stage="2"] .bd-h em,.bd[data-stage="2"] .bd-logo i{color:transparent}
.bd[data-stage="2"] .bd-hero{background:transparent;outline:1.5px dashed var(--line-2)}
.bd[data-stage="2"] .bd-btn{background:var(--line-2)}
.bd-logo,.bd-h,.bd-p,.bd-btn span,.bd-cards span{transition:color .6s .1s,background .6s}
.bd[data-stage="3"] .bd-hero,.bd[data-stage="4"] .bd-hero{background:linear-gradient(160deg,var(--accent-soft),var(--paper) 80%)}
/* commentaire épinglé sur la maquette */
.bd-pin{position:absolute;top:64px;right:16px;display:flex;align-items:center;gap:6px;padding:6px 10px 6px 6px;border-radius:999px;
  background:var(--deep);color:var(--paper);font-size:10px;opacity:0;transform:scale(.6);transition:opacity .3s,transform .4s cubic-bezier(.2,.9,.3,1.4)}
.bd-pin span{width:18px;height:18px;border-radius:50%;background:var(--accent);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:10px}
.bd[data-stage="2"] .bd-pin{opacity:1;transform:none;transition-delay:.6s}
/* les contrôles qualité */
.bd-checks{position:absolute;right:14px;top:46px;display:flex;flex-direction:column;gap:5px}
.bd-checks span{display:flex;align-items:center;gap:5px;padding:4px 9px;border-radius:999px;background:var(--paper);
  box-shadow:0 8px 18px -10px rgba(11,17,32,.4),0 0 0 1px var(--line);font-size:10px;font-weight:600;color:var(--accent-ink);
  opacity:0;transform:translateX(12px)}
.bd[data-stage="3"] .bd-checks span{opacity:1;transform:none;transition:opacity .3s,transform .4s;transition-delay:calc(.7s + var(--k) * .35s)}
/* en ligne : le résultat Google glisse depuis le bas */
.bd-google{position:absolute;left:12px;right:12px;bottom:10px;padding:10px 12px;border-radius:12px;background:var(--paper);
  box-shadow:0 18px 36px -14px rgba(11,17,32,.45),0 0 0 1px var(--line);transform:translateY(130%);transition:transform .6s cubic-bezier(.2,.9,.3,1.15)}
.bd-g-k{font-family:var(--mono);font-size:9px;color:var(--ink-3);margin-bottom:4px}
.bd-g-k::before{content:"⌕ "}
.bd-g-t{font-size:12px;font-weight:600;color:var(--accent-ink)}
.bd-g-u{font-size:9.5px;color:var(--ink-3)}
.bd[data-stage="4"] .bd-google{transform:none;transition-delay:.5s}
.bd[data-stage="4"] .bd-url-a{opacity:0;transform:translateY(-8px)}
.bd[data-stage="4"] .bd-url-b,.bd[data-stage="4"] .bd-lock,.bd[data-stage="4"] .bd-live{opacity:1;transform:none}
/* légende */
.bd-caption{position:relative;height:36px;border-top:1px solid var(--line);background:var(--bg)}
.bd-cap{position:absolute;inset:0;display:flex;align-items:center;padding:0 14px;font-size:12px;font-weight:600;color:var(--ink);
  opacity:0;transform:translateY(6px);transition:opacity .35s,transform .35s}
.bd-cap::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--accent);margin-right:9px}
.bd[data-stage="1"] .bd-cap[data-s="1"],.bd[data-stage="2"] .bd-cap[data-s="2"],
.bd[data-stage="3"] .bd-cap[data-s="3"],.bd[data-stage="4"] .bd-cap[data-s="4"]{opacity:1;transform:none}
/* progression automatique : une fine barre sous l'étape active */
.step-tab{position:relative;overflow:hidden}
.step-tab .step-prog{position:absolute;left:0;bottom:0;height:2px;width:0;background:var(--accent)}
.stepper.auto .step-tab.active .step-prog{animation:stepProg var(--dur,5s) linear forwards}
@keyframes stepProg{to{width:100%}}
@media (prefers-reduced-motion:reduce){.bd *{transition:none!important}}
.bd[data-stage="2"] .bd-cards b{color:transparent}

/* ═════════════════ Pourquoi nous : le duel ═════════════════ */
.duel{background:var(--paper);border:1px solid var(--line);border-radius:28px;padding:28px;box-shadow:0 30px 70px -40px rgba(11,17,32,.35)}
.duel-tabs{display:flex;gap:8px;justify-content:center;flex-wrap:wrap;margin-bottom:26px}
.duel-tab{display:flex;flex-direction:column;align-items:flex-start;padding:10px 18px;border-radius:14px;border:1px solid var(--line);
  background:var(--bg);cursor:pointer;transition:all .25s;text-align:left}
.duel-tab b{font-family:var(--display);font-weight:800;font-size:15px;color:var(--ink);letter-spacing:-.02em}
.duel-tab small{font-family:var(--mono);font-size:10px;color:var(--ink-3)}
.duel-tab:hover{border-color:var(--ink-3)}
.duel-tab.on{background:var(--deep);border-color:var(--deep)}
.duel-tab.on b{color:var(--paper)}
.duel-tab.on small{color:var(--accent)}
.duel-heads{display:grid;grid-template-columns:1fr 150px 1fr;align-items:center;margin-bottom:10px}
.duel-h{font-family:var(--display);font-weight:900;font-size:clamp(20px,2.4vw,30px);letter-spacing:-.03em}
.duel-h.them{text-align:right;color:var(--ink-3)}
.duel-h.us{color:var(--accent-ink)}
.duel-vs{justify-self:center;width:54px;height:54px;border-radius:50%;background:var(--deep);color:var(--paper);display:flex;align-items:center;justify-content:center;
  font-family:var(--italic);font-style:italic;font-size:20px;box-shadow:0 0 0 6px var(--accent-soft)}
.duel-row{display:grid;grid-template-columns:1fr 150px 1fr;align-items:stretch;border-top:1px solid var(--line)}
.duel-row > div{padding:14px 12px;display:flex;align-items:center;gap:10px;font-size:14px;line-height:1.4}
.duel-them{justify-content:flex-end;text-align:right;color:var(--ink-3);flex-direction:row-reverse}
.duel-crit{justify-content:center;text-align:center;font-family:var(--mono);font-size:10.5px!important;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-2)}
.duel-us{color:var(--ink);font-weight:600;border-radius:12px}
.duel-mark{width:22px;height:22px;border-radius:50%;flex-shrink:0;display:flex;align-items:center;justify-content:center;font-size:11px;font-weight:700}
.duel-them .duel-mark{background:var(--bg-2);color:var(--ink-3)}
.duel-us .duel-mark{background:var(--accent);color:var(--paper)}
.duel-row.us .duel-us{background:linear-gradient(90deg,var(--accent-soft),transparent)}
.duel-row.tie .duel-them,.duel-row.tie .duel-us{color:var(--ink)}
.duel-row.tie .duel-them .duel-mark{background:var(--ink-3);color:var(--paper)}
.duel-score{display:flex;align-items:baseline;justify-content:center;gap:8px;flex-wrap:wrap;margin-top:22px;padding-top:22px;border-top:1px solid var(--line)}
.duel-score-n{font-family:var(--display);font-weight:900;font-size:54px;line-height:1;color:var(--accent);letter-spacing:-.04em}
.duel-score > span:nth-child(2){font-family:var(--display);font-weight:900;font-size:24px;color:var(--ink-3)}
.duel-score p{flex-basis:100%;text-align:center;font-size:14px;color:var(--ink-2)}
.duel-note{margin-top:14px;text-align:center;font-size:11px;color:var(--ink-3)}
/* entrée des lignes à chaque changement d'adversaire */
.duel-panel.play .duel-row{animation:duelIn .5s cubic-bezier(.2,.8,.2,1) both;animation-delay:calc(var(--k) * .08s)}
.duel-panel.play .duel-heads .them{animation:duelSlide .5s cubic-bezier(.2,.8,.2,1) both}
@keyframes duelIn{from{opacity:0;transform:translateY(10px) scale(.98)}to{opacity:1;transform:none}}
@keyframes duelSlide{from{opacity:0;transform:translateX(-20px)}to{opacity:1;transform:none}}
@media (max-width:760px){
  .duel{padding:18px 14px;border-radius:22px}
  .duel-heads{grid-template-columns:1fr 60px 1fr}
  .duel-vs{width:42px;height:42px;font-size:16px}
  .duel-row{grid-template-columns:1fr 1fr;grid-template-areas:"crit crit" "them us"}
  .duel-crit{grid-area:crit;padding:12px 0 2px!important}
  .duel-them{grid-area:them}
  .duel-us{grid-area:us}
  .duel-row > div{font-size:12.5px;padding:8px 6px 12px}
  .duel-tab{padding:8px 12px}
}

/* ═════════════════ Pourquoi nous : les cartes qui se retournent ═════════════════ */
.flip-card{background:none!important;border:0!important;padding:0!important;perspective:1200px;overflow:visible!important;cursor:pointer;outline:none}
.flip-card:hover{transform:none!important;box-shadow:none!important}
.fc-inner{display:grid;height:100%;transition:transform .7s cubic-bezier(.3,.7,.2,1);transform-style:preserve-3d}
.fc-face{grid-area:1/1;position:relative;border-radius:var(--radius-lg);padding:32px 32px 28px;-webkit-backface-visibility:hidden;backface-visibility:hidden;overflow:hidden}
.fc-front{background:var(--paper);border:1px solid var(--line)}
.fc-back{background:var(--deep);color:var(--paper);transform:rotateY(180deg);display:flex;flex-direction:column;justify-content:center}
.fc-back::after{content:"";position:absolute;right:-60px;bottom:-60px;width:220px;height:220px;border-radius:50%;
  background:radial-gradient(circle,color-mix(in srgb,var(--accent) 35%,transparent),transparent 70%)}
.fc-back-k{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.12em;color:var(--accent);margin-bottom:12px}
.fc-back p{position:relative;z-index:1;font-family:var(--display);font-weight:800;font-size:clamp(20px,2vw,26px);line-height:1.2;letter-spacing:-.02em}
.fc-hint{display:inline-flex;align-items:center;gap:6px;font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.08em;color:var(--accent-ink);
  padding:6px 12px;border-radius:999px;background:var(--accent-soft)}
.flip-card.flipped .fc-inner{transform:rotateY(180deg)}
@media (hover:hover) and (pointer:fine){.flip-card:hover .fc-inner,.flip-card:focus-visible .fc-inner{transform:rotateY(180deg)}}
@media (prefers-reduced-motion:reduce){.fc-inner{transition:none}}

/* ═════════════════ Tarifs : le simulateur ═════════════════ */
.simu{display:grid;grid-template-columns:1.05fr 1fr;gap:16px;align-items:stretch}
.simu-ctrl{background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:28px}
.simu-q{display:flex;align-items:center;gap:10px;font-family:var(--display);font-weight:800;font-size:16px;letter-spacing:-.02em;margin:0 0 12px}
.simu-q:not(:first-child){margin-top:24px}
.simu-q span{width:24px;height:24px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;
  font-family:var(--mono);font-size:11px}
.simu-seg{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.simu-opt{display:flex;flex-direction:column;align-items:flex-start;gap:2px;padding:14px 16px;border-radius:14px;border:1.5px solid var(--line);
  background:var(--bg);cursor:pointer;text-align:left;transition:border-color .2s,background .2s,transform .2s}
.simu-opt b{font-size:14px;color:var(--ink)}
.simu-opt span{font-family:var(--mono);font-size:11px;color:var(--ink-3)}
.simu-opt:hover{border-color:var(--ink-3)}
.simu-opt.on{border-color:var(--accent);background:var(--accent-soft)}
.simu-opt.on span{color:var(--accent-ink)}
.simu-range{display:flex;align-items:center;gap:14px}
.simu-range input{flex:1;-webkit-appearance:none;appearance:none;height:8px;border-radius:999px;cursor:pointer;
  background:linear-gradient(90deg,var(--accent) var(--p,6%),var(--bg-2) var(--p,6%))}
.simu-range input::-webkit-slider-thumb{-webkit-appearance:none;width:24px;height:24px;border-radius:50%;background:var(--paper);
  border:3px solid var(--accent);box-shadow:0 4px 12px -4px rgba(11,17,32,.4)}
.simu-range input::-moz-range-thumb{width:20px;height:20px;border-radius:50%;background:var(--paper);border:3px solid var(--accent)}
.simu-range output{min-width:84px;text-align:right;font-family:var(--display);font-weight:900;font-size:22px;letter-spacing:-.03em;color:var(--ink)}
.simu-help{margin-top:8px;font-size:12px;color:var(--ink-3)}
.simu-res{position:relative;overflow:hidden;background:var(--deep);color:var(--paper);border-radius:24px;padding:28px;display:flex;flex-direction:column}
.simu-res::before{content:"";position:absolute;top:-120px;right:-120px;width:320px;height:320px;border-radius:50%;
  background:radial-gradient(circle,color-mix(in srgb,var(--accent) 22%,transparent),transparent 65%)}
.simu-res > *{position:relative}
.simu-line{display:flex;justify-content:space-between;align-items:baseline;gap:12px}
.simu-line > span{font-size:13px;color:var(--on-deep-2)}
.simu-line b{font-family:var(--display);font-weight:900;font-size:40px;letter-spacing:-.04em;line-height:1}
.simu-line.sub{margin-top:16px;padding-top:16px;border-top:1px solid rgba(255,255,255,.1)}
.simu-line.sub b{font-size:22px}
.simu-detail{font-size:12px;color:var(--on-deep-2);margin-top:4px;text-align:right}
.simu-roi{margin:20px 0;padding:18px;border-radius:16px;background:color-mix(in srgb,var(--accent) 14%,transparent);
  border:1px solid color-mix(in srgb,var(--accent) 30%,transparent)}
.simu-roi-k{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--accent)}
.simu-roi-n{display:flex;align-items:baseline;gap:10px;margin:4px 0 10px}
.simu-roi-n b{font-family:var(--display);font-weight:900;font-size:56px;line-height:1;letter-spacing:-.04em;color:var(--accent);display:inline-block}
.simu-roi-n b.pop{animation:simuPop .4s cubic-bezier(.2,.9,.3,1.5)}
@keyframes simuPop{0%{transform:scale(.7)}100%{transform:none}}
.simu-roi-n span{font-size:16px;font-weight:600}
.simu-people{display:flex;gap:6px;flex-wrap:wrap}
.simu-people i{width:22px;height:22px;border-radius:50%;background:rgba(255,255,255,.1);position:relative;transition:background .3s,transform .3s}
.simu-people i::after{content:"";position:absolute;left:50%;top:5px;width:7px;height:7px;margin-left:-3.5px;border-radius:50%;background:var(--deep);opacity:.5}
.simu-people i.on{background:var(--accent);transform:scale(1.08)}
.simu-people i.more{width:auto;padding:0 8px;border-radius:999px;font-style:normal;font-size:11px;display:flex;align-items:center;background:var(--accent);color:var(--deep);font-weight:700}
.simu-people i.more::after{display:none}
.simu-cta{margin-top:auto;justify-content:center}
@media (max-width:900px){.simu{grid-template-columns:1fr}}
@media (max-width:640px){
  .simu-ctrl,.simu-res{padding:20px;border-radius:20px}
  .simu-line b{font-size:32px}
  .simu-roi-n b{font-size:44px}
}

/* ═════════════════ Notre offre : les trois chapitres ═════════════════ */
.chap{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin:18px 0 0;padding:6px;border-radius:20px;background:var(--paper);border:1px solid var(--line)}
.chap-i{position:relative;display:flex;align-items:center;gap:12px;padding:10px 14px;border-radius:14px;color:var(--ink);overflow:hidden;transition:background .2s}
.chap-i:hover{background:var(--bg)}
.chap-n{width:34px;height:34px;flex-shrink:0;border-radius:50%;display:flex;align-items:center;justify-content:center;
  font-family:var(--mono);font-size:12px;font-weight:700;background:var(--bg-2);color:var(--ink-3)}
.chap-t small{display:block;font-family:var(--mono);font-size:9.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-3)}
.chap-t b{display:block;font-family:var(--display);font-weight:800;font-size:15px;letter-spacing:-.02em}
.chap-i.done .chap-n{background:var(--accent-soft);color:var(--accent-ink)}
.chap-i.cur{background:var(--deep);color:var(--paper)}
.chap-i.cur .chap-n{background:var(--accent);color:var(--deep)}
.chap-i.cur .chap-t small{color:var(--accent)}
/* le chapitre en cours se remplit au fil de la lecture */
.chap-read{position:absolute;left:0;bottom:0;height:3px;width:var(--read,0%);background:var(--accent);border-radius:0 3px 3px 0}
.chap-i:not(.cur) .chap-read{display:none}

/* le haut de chaque chapitre */
.ch-hero{display:grid;grid-template-columns:1.25fr 1fr;gap:48px;align-items:center;padding:56px 0 64px;border-bottom:1px solid var(--line)}
.ch-hero-solo{grid-template-columns:1fr}
.ch-hero h1{font-family:var(--display);font-weight:900;font-size:clamp(40px,4.6vw,64px);line-height:.98;letter-spacing:-.045em;margin:16px 0 22px}
.ch-hero h1 .it{font-family:var(--italic);font-style:italic;font-weight:400;color:var(--accent);letter-spacing:-.02em}
.ch-hero-txt > p{font-size:17px;line-height:1.6;color:var(--ink-2);max-width:560px}
.ch-promises{display:flex;flex-direction:column;gap:12px}
.ch-promise{display:flex;align-items:center;gap:20px;padding:18px 24px;border-radius:20px;background:var(--paper);border:1px solid var(--line);
  box-shadow:0 20px 40px -30px rgba(11,17,32,.35);animation:chIn .7s cubic-bezier(.2,.8,.2,1) both;animation-delay:calc(.2s + var(--k) * .15s)}
.ch-promise:nth-child(2){margin-left:28px}
.ch-promise:nth-child(3){margin-left:56px;background:var(--deep);border-color:var(--deep)}
.ch-promise b{font-family:var(--display);font-weight:900;font-size:46px;line-height:1;letter-spacing:-.045em;color:var(--accent);min-width:130px}
.ch-promise > span{font-size:14px;line-height:1.35;color:var(--ink-2)}
.ch-promise:nth-child(3) > span{color:var(--on-deep)}
@keyframes chIn{from{opacity:0;transform:translateX(30px)}to{opacity:1;transform:none}}
.ch-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}
.ch-chips span{display:inline-flex;align-items:center;gap:8px;padding:9px 14px;border-radius:999px;background:var(--paper);border:1px solid var(--line);
  font-size:13.5px;color:var(--ink)}
.ch-chips svg{color:var(--accent)}

/* la carte « chapitre suivant » */
.chap-end{border-bottom:none;padding-top:24px}
.chap-next{position:relative;display:grid;grid-template-columns:1fr auto;grid-template-areas:"k go" "t go" "d go";align-items:center;
  padding:40px 44px;border-radius:32px;background:var(--deep);color:var(--paper);overflow:hidden;transition:transform .3s}
.chap-next::before{content:"";position:absolute;top:-160px;right:-80px;width:460px;height:460px;border-radius:50%;
  background:radial-gradient(circle,color-mix(in srgb,var(--accent) 26%,transparent),transparent 62%);transition:transform .6s}
.chap-next:hover{transform:translateY(-4px)}
.chap-next:hover::before{transform:scale(1.15)}
.chap-next > *{position:relative}
.chap-next-k{grid-area:k;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:var(--accent)}
.chap-next-t{grid-area:t;font-family:var(--display);font-weight:900;font-size:clamp(32px,4.4vw,58px);letter-spacing:-.045em;line-height:1.05;margin:8px 0}
.chap-next-d{grid-area:d;font-size:15px;color:var(--on-deep-2)}
.chap-next-go{grid-area:go;width:76px;height:76px;border-radius:50%;background:var(--accent);color:var(--deep);display:flex;align-items:center;justify-content:center;
  font-size:30px;font-weight:700;transition:transform .3s}
.chap-next:hover .chap-next-go{transform:translateX(6px) rotate(-8deg)}
.chap-next.last{background:linear-gradient(135deg,var(--deep) 40%,color-mix(in srgb,var(--accent) 35%,var(--deep)))}

/* Tarifs : le comparatif replié */
.cmp-fold{border:1px solid var(--line);border-radius:24px;background:var(--paper);overflow:hidden}
.cmp-fold summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:22px 28px;cursor:pointer}
.cmp-fold summary::-webkit-details-marker{display:none}
.cmp-fold-t{font-family:var(--display);font-weight:800;font-size:20px;letter-spacing:-.02em}
.cmp-fold-i{width:36px;height:36px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;
  font-size:22px;transition:transform .3s}
.cmp-fold[open] .cmp-fold-i{transform:rotate(45deg)}
.cmp-fold[open] summary{border-bottom:1px solid var(--line)}
.cmp-fold > :not(summary){padding:0 20px 20px}

@media (max-width:900px){
  .ch-hero{grid-template-columns:1fr;gap:28px;padding:36px 0 44px}
  .ch-promise:nth-child(2),.ch-promise:nth-child(3){margin-left:0}
}
@media (max-width:640px){
  .chap{gap:4px;padding:4px;border-radius:16px}
  .chap-i{flex-direction:column;align-items:flex-start;gap:6px;padding:8px}
  .chap-n{width:26px;height:26px;font-size:10.5px}
  .chap-t small{display:none}
  .chap-t b{font-size:12.5px;line-height:1.15}
  .ch-promise{padding:14px 18px;gap:14px}
  .ch-promise b{font-size:36px;min-width:100px}
  .chap-next{padding:28px 24px;border-radius:24px;grid-template-columns:1fr;grid-template-areas:"k" "t" "d" "go"}
  .chap-next-go{width:56px;height:56px;font-size:22px;margin-top:16px}
  .cmp-fold summary{padding:18px 20px}
  .cmp-fold-t{font-size:16px}
  .cmp-fold > :not(summary){padding:0 8px 12px}
}
@media (prefers-reduced-motion:reduce){.ch-promise{animation:none}}

/* ── Comment ça marche : la FAQ en trois temps ── */
.fqg-nav{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;margin:0 0 44px}
.fqg-nav a{padding:10px 18px;border:1px solid var(--line);border-radius:999px;background:var(--paper);
  font-family:var(--display);font-weight:700;font-size:14px;color:var(--ink);text-decoration:none;transition:all .2s}
.fqg-nav a .it{font-family:var(--serif);font-style:italic;font-weight:400;color:var(--ink-3)}
.fqg-nav a:hover{border-color:var(--accent);color:var(--accent)}
.fqg-list{display:flex;flex-direction:column;gap:56px;max-width:1080px;margin:0 auto}
.fqg{display:grid;grid-template-columns:260px 1fr;gap:48px;align-items:start;scroll-margin-top:90px}
.fqg-side{position:sticky;top:96px}
.fqg-num{display:block;font-family:var(--mono);font-size:12px;letter-spacing:.12em;color:var(--accent);margin-bottom:10px}
.fqg-title{font-family:var(--display);font-weight:900;font-size:34px;line-height:1.05;letter-spacing:-.02em;color:var(--ink)}
.fqg-title .it{display:block;font-family:var(--serif);font-style:italic;font-weight:400;color:var(--accent)}
.fqg-count{margin-top:12px;font-family:var(--mono);font-size:12px;color:var(--ink-3)}
.fqg .faq-wrap{max-width:none;margin:0}
.fqg .faq-a{max-width:none}
#view-comment .faq-more,.fqg-list + .faq-more{text-align:center;max-width:780px;margin:44px auto 0}
@media (max-width:820px){
  .fqg{grid-template-columns:1fr;gap:16px}
  .fqg-side{position:static;display:flex;align-items:baseline;gap:12px;flex-wrap:wrap}
  .fqg-num{margin:0}
  .fqg-title{font-size:26px}
  .fqg-title .it{display:inline}
  .fqg-count{margin:0}
  .fqg-list{gap:40px}
  .fqg-nav{margin-bottom:32px}
  .fqg .faq-q{font-size:16px;padding:18px 0}
}

/* ── La FAQ en conversation (app.js ajoute .live sur #cf) ── */
.cf.live > .fqg-nav,.cf.live > .fqg-list{display:none}
.cf-ui{max-width:1080px;margin:0 auto;min-width:0}
.cf-body > *{min-width:0}
.cf-body{display:grid;grid-template-columns:minmax(0,420px) 1fr;gap:32px;align-items:start}
.cf-side{display:flex;flex-direction:column;gap:8px}
.cf-grp{display:flex;flex-direction:column;gap:8px;margin-bottom:18px}
.cf-grp-h{display:flex;align-items:baseline;gap:10px;margin:4px 0 4px;font-family:var(--display);font-weight:900;font-size:20px;letter-spacing:-.01em;color:var(--ink)}
.cf-grp-h > span:first-child{font-family:var(--mono);font-size:11px;font-weight:400;color:var(--accent)}
.cf-grp-h .it{font-family:var(--serif);font-style:italic;font-weight:400;font-size:20px;letter-spacing:0;color:var(--accent)}
.cf-side-h{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);margin-bottom:4px}
.cf-chip{display:flex;align-items:flex-start;gap:12px;text-align:left;padding:11px 14px;border-radius:var(--radius);
  border:1px solid var(--line);background:var(--paper);cursor:pointer;font-size:14px;line-height:1.45;color:var(--ink);
  opacity:0;animation:cf-in .45s cubic-bezier(.2,.7,.2,1) var(--d,0ms) forwards;
  transition:border-color .2s,transform .2s,box-shadow .2s,color .2s}
.cf-chip:hover{border-color:var(--accent);transform:translateX(4px);box-shadow:var(--shadow-soft)}
.cf-chip-ic{flex-shrink:0;width:20px;height:20px;margin-top:1px;border-radius:50%;border:1px solid var(--line-2);position:relative;transition:all .25s}
.cf-chip-ic::before,.cf-chip-ic::after{content:"";position:absolute;left:50%;top:50%;width:8px;height:1.5px;background:var(--ink-3);transform:translate(-50%,-50%)}
.cf-chip-ic::after{transform:translate(-50%,-50%) rotate(90deg)}
.cf-chip.done{color:var(--ink-3);background:transparent}
.cf-chip.on{border-color:var(--accent);color:var(--ink);background:var(--paper);box-shadow:0 0 0 3px var(--accent-soft)}
.cf-chip.done .cf-chip-ic{background:var(--accent);border-color:var(--accent)}
.cf-chip.done .cf-chip-ic::before{width:5px;transform:translate(-80%,-10%) rotate(45deg);background:var(--paper)}
.cf-chip.done .cf-chip-ic::after{width:9px;transform:translate(-30%,-50%) rotate(-50deg);background:var(--paper)}
.cf-prog{padding-top:4px;display:flex;flex-direction:column;gap:8px}
.cf-prog-bar{height:4px;border-radius:4px;background:var(--line);overflow:hidden}
.cf-prog-bar i{display:block;height:100%;width:0;background:var(--accent);border-radius:4px;transition:width .6s cubic-bezier(.2,.7,.2,1)}
.cf-prog-t{font-family:var(--mono);font-size:11px;color:var(--ink-3)}
.cf-win{display:flex;flex-direction:column;height:min(600px,calc(100vh - 130px));position:sticky;top:110px;border:1px solid var(--line);border-radius:var(--radius-lg);
  background:var(--bg-2);box-shadow:var(--shadow-soft);overflow:hidden}
.cf-head{display:flex;align-items:center;gap:12px;padding:14px 18px;background:var(--paper);border-bottom:1px solid var(--line)}
.cf-av{width:38px;height:38px;border-radius:50%;background:var(--ink);color:var(--bg);display:flex;align-items:center;justify-content:center;
  font-family:var(--display);font-weight:900;font-size:13px;flex-shrink:0}
.cf-who{display:flex;flex-direction:column;line-height:1.3}
.cf-who b{font-family:var(--display);font-size:15px;color:var(--ink)}
.cf-status{display:flex;align-items:center;gap:6px;font-size:12px;color:var(--ink-3)}
.cf-status i{width:7px;height:7px;border-radius:50%;background:var(--ok);animation:cf-pulse 2s infinite}
.cf-log{flex:1;overflow-y:auto;padding:22px 20px;display:flex;flex-direction:column;gap:12px;scroll-behavior:smooth}
.cf-msg{max-width:82%;padding:12px 16px;font-size:14.5px;line-height:1.6;animation:cf-in .4s cubic-bezier(.2,.7,.2,1)}
.cf-msg.cf-q{align-self:flex-end;background:var(--accent);color:var(--paper);border-radius:18px 18px 4px 18px;font-weight:500}
.cf-msg.cf-a{align-self:flex-start;background:var(--paper);color:var(--ink-2);border:1px solid var(--line);border-radius:18px 18px 18px 4px}
.cf-msg.stream::after{content:"";display:inline-block;width:2px;height:1em;margin-left:2px;vertical-align:-2px;background:var(--accent);animation:cf-blink .8s steps(2) infinite}
.cf-dots{display:flex;gap:4px;padding:4px 2px}
.cf-dots i{width:7px;height:7px;border-radius:50%;background:var(--ink-3);animation:cf-dot 1s infinite}
.cf-dots i:nth-child(2){animation-delay:.15s}.cf-dots i:nth-child(3){animation-delay:.3s}
.cf-msg.cf-next{align-self:center;padding:0;background:none;border:0;max-width:none}
.cf-next button{padding:10px 18px;border-radius:999px;border:1px dashed var(--accent);color:var(--accent);background:var(--paper);
  font-family:var(--display);font-weight:700;font-size:13.5px;cursor:pointer;transition:all .2s}
.cf-next button .it{font-family:var(--serif);font-style:italic;font-weight:400}
.cf-next button:hover{background:var(--accent);color:var(--paper);border-style:solid}
.cf-input{display:flex;align-items:center;justify-content:space-between;gap:12px;margin:0 14px 14px;padding:12px 12px 12px 18px;
  border:1px solid var(--line);border-radius:999px;background:var(--paper);color:var(--ink-3);font-size:14px;text-decoration:none;transition:border-color .2s,color .2s}
.cf-input:hover{border-color:var(--accent);color:var(--ink)}
.cf-send{width:32px;height:32px;border-radius:50%;background:var(--accent);color:var(--paper);display:flex;align-items:center;justify-content:center;flex-shrink:0;transition:transform .2s}
.cf-input:hover .cf-send{transform:translateX(3px)}
@keyframes cf-in{from{opacity:0;transform:translateY(10px) scale(.98)}to{opacity:1;transform:none}}
@keyframes cf-dot{0%,60%,100%{transform:translateY(0);opacity:.4}30%{transform:translateY(-5px);opacity:1}}
@keyframes cf-blink{to{opacity:0}}
@keyframes cf-pulse{0%{box-shadow:0 0 0 0 var(--ok)}70%{box-shadow:0 0 0 6px transparent}100%{box-shadow:0 0 0 0 transparent}}
@media (max-width:820px){
  .cf-body{grid-template-columns:1fr;gap:18px}
  /* la fenêtre passe au-dessus et reste collée en haut : les questions défilent dessous */
  .cf-win{order:-1;top:76px;height:min(400px,48vh);z-index:2}
  .cf-chip:hover{transform:none}
  .cf-grp-h{font-size:18px}
  .cf-msg{max-width:90%;font-size:14px}
  .cf-input{font-size:13px}
}
@media (prefers-reduced-motion:reduce){
  .cf-chip,.cf-msg{animation:none;opacity:1}
  .cf-status i,.cf-dots i{animation:none}
}

/* Comment ça marche : le titre se fait compact, la discussion monte dans le haut de page */
.cf-hero{display:block;padding:40px 0 64px}
.cf-hero .ch-hero-txt{display:grid;grid-template-columns:auto 1fr;column-gap:56px;align-items:center;margin-bottom:40px}
.cf-hero .ch-hero-txt .eyebrow{grid-column:1 / -1}
.cf-hero h1{font-size:clamp(36px,3.8vw,52px);margin:12px 0 0}
.cf-hero-side > p{font-size:16px;line-height:1.6;color:var(--ink-2);max-width:520px;margin:0}
.cf-hero-side .ch-chips{margin-top:16px}
@media (max-width:820px){
  .cf-hero{padding:28px 0 44px}
  .cf-hero .ch-hero-txt{grid-template-columns:1fr;margin-bottom:24px}
  .cf-hero h1{margin-bottom:14px}
  .cf-hero-side .ch-chips{display:none}
}

/* ── Accueil : aperçu des questions en discussion ── */
.hq{display:grid;grid-template-columns:1fr 1.05fr;gap:56px;align-items:center;max-width:1080px;margin:0 auto}
.hq-txt h2{font-family:var(--display);font-weight:900;font-size:clamp(32px,3.4vw,46px);line-height:1;letter-spacing:-.035em;margin:14px 0 18px}
.hq-txt h2 .it{font-family:var(--italic);font-style:italic;font-weight:400;color:var(--accent);letter-spacing:-.02em}
.hq-txt p{font-size:16px;line-height:1.65;color:var(--ink-2);max-width:440px;margin:0 0 26px}
.hq-win{display:flex;flex-direction:column;height:470px;border:1px solid var(--line);border-radius:var(--radius-lg);
  background:var(--bg-2);box-shadow:var(--shadow-soft);overflow:hidden;transform:rotate(1deg);transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.hq-win:hover{transform:none}
.hq-log{flex:1;overflow:hidden;padding:20px 18px;display:flex;flex-direction:column;gap:10px}
.hq-log .cf-msg{max-width:85%;font-size:14px}
.hq-win.live .cf-msg{display:none}
.hq-win.live .cf-msg.in{display:block}
@media (max-width:820px){
  .hq{grid-template-columns:1fr;gap:28px}
  .hq-win{height:430px;transform:none}
}

/* ── Études de cas : points clés et leçon, dans la colonne de texte ── */
.case-keys{display:flex;flex-wrap:wrap;gap:8px;margin:22px 0 14px}
.case-keys span{padding:7px 12px;border-radius:999px;background:var(--accent-soft);color:var(--accent-ink);font-size:12.5px;font-weight:600}
.case-take{display:flex;align-items:baseline;gap:10px;margin:0 0 24px;font-family:var(--italic);font-style:italic;font-size:17px;line-height:1.4;color:var(--ink)}
.case-take span{flex-shrink:0;font-family:var(--mono);font-style:normal;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3)}

/* ── Avis Google (tools/avis.json) ── */
.av-head{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;flex-wrap:wrap;margin-bottom:32px}
.av-head h2{font-family:var(--display);font-weight:900;font-size:clamp(32px,3.4vw,46px);line-height:1;letter-spacing:-.035em;margin:14px 0 0}
.av-head h2 .it{font-family:var(--italic);font-style:italic;font-weight:400;color:var(--accent);letter-spacing:-.02em}
.av-score{display:grid;grid-template-columns:auto auto;align-items:center;column-gap:12px;padding:14px 20px;border:1px solid var(--line);
  border-radius:var(--radius-lg);background:var(--paper);color:var(--ink);text-decoration:none;transition:border-color .2s,transform .2s}
.av-score:hover{border-color:var(--accent);transform:translateY(-2px)}
.av-score b{grid-row:span 2;font-family:var(--display);font-weight:900;font-size:40px;letter-spacing:-.04em;line-height:1}
.av-score span:not(.av-stars){font-size:12.5px;color:var(--ink-3)}
.av-score em{grid-column:1 / -1;margin-top:8px;font-style:normal;font-size:12.5px;font-weight:600;color:var(--accent-ink)}
.av-stars{color:#F5B301;letter-spacing:1px;font-size:15px}
.av-off{color:var(--line-2)}
.av-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;align-items:start}
.av-card{margin:0;padding:24px;border:1px solid var(--line);border-radius:var(--radius-lg);background:var(--paper);
  box-shadow:var(--shadow-soft);display:flex;flex-direction:column;gap:14px}
.av-card:nth-child(2){transform:translateY(18px)}
.av-card blockquote{margin:0;font-family:var(--italic);font-style:italic;font-size:17px;line-height:1.45;color:var(--ink)}
.av-card figcaption{display:flex;align-items:center;flex-wrap:wrap;gap:8px;font-size:13px;color:var(--ink-3)}
.av-trad{width:100%;font-size:11.5px;color:var(--ink-3);font-style:italic}
.av-solo{margin-top:22px}
.av-solo .av-card{box-shadow:none;background:var(--bg-2);border-color:transparent}
.av-solo > a{display:inline-block;margin-top:10px;font-size:13px;font-weight:600;color:var(--accent-ink);text-decoration:none}
@media (max-width:900px){
  .av-grid{grid-template-columns:1fr}
  .av-card:nth-child(2){transform:none}
  .av-card blockquote{font-size:16px}
}
.av-card figcaption b{font-weight:600;color:var(--ink)}
.av-who{display:flex;flex-direction:column;line-height:1.3}
.av-who small{font-size:12px;color:var(--ink-3)}
.av-cas{margin:0 0 24px}
.av-cas .av-card{padding:18px 20px;box-shadow:none;background:var(--bg-2);border-color:transparent}
.av-cas .av-card blockquote{font-size:15.5px}
.js-rv .case.in .case-text > :nth-child(11){transition-delay:1.3s}
.av-logo{width:66px;height:42px;border-radius:10px;object-fit:contain;padding:3px;background:var(--paper);box-shadow:0 0 0 1px var(--line);flex-shrink:0}
.av-card figcaption > svg{margin-left:auto}