/* ---------- TOKENS ---------- */
:root{
  --bg: #F2EFE8;
  --bg-2: #E8E4DA;
  --ink: #0F0F0F;
  --ink-2: #3A3A3A;
  --ink-3: #8A857C;
  --line: #DCD7CC;
  --line-2: #C7C2B6;
  --accent: #06B6D4;
  --accent-ink: #0369A1;
  --accent-soft: #CFFAFE;
  --hot: #06B6D4;
  --hot-soft: #CFFAFE;
  --ok: #06B6D4;
  --paper: #FFFFFF;
  --radius-sm: 6px;
  --radius: 12px;
  --radius-lg: 20px;
  --shadow-soft: 0 1px 0 rgba(15,15,15,.04), 0 8px 24px -12px rgba(15,15,15,.12);
  --serif: 'Archivo','Inter',system-ui,sans-serif;
  --display: 'Archivo','Inter',system-ui,sans-serif;
  --italic: 'Fraunces',serif;
  --sans: 'Inter', system-ui, -apple-system, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, monospace;
}
:root{
  --radius-sm: 6px;
  --radius: 12px;
  --radius-lg: 20px;
  --shadow-soft: 0 1px 0 rgba(11,17,32,.04), 0 8px 24px -12px rgba(11,17,32,.12);
  --serif: 'Bricolage Grotesque', 'Inter', system-ui, sans-serif;
  --display: 'Bricolage Grotesque', 'Inter', system-ui, sans-serif;
  --sans: 'Inter', system-ui, -apple-system, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, monospace;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
html,body{background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:15px;line-height:1.5;-webkit-font-smoothing:antialiased}

/* ---------- SCROLL PROGRESS ---------- */
.scroll-progress{position:fixed;top:0;left:0;right:0;height:3px;background:transparent;z-index:9999;pointer-events:none}
.scroll-progress-bar{height:100%;width:0%;background:linear-gradient(90deg,var(--ink) 0%,var(--accent) 100%);transition:width .12s ease-out;box-shadow:0 0 8px rgba(6,182,212,.4)}
/* ---------- SECTION DOTS ---------- */
.section-nav{position:fixed;left:24px;top:50%;transform:translateY(-50%);z-index:9998;display:flex;flex-direction:column;gap:18px;opacity:0;transition:opacity .35s ease;pointer-events:none}
.section-nav.visible{opacity:1;pointer-events:auto}
.section-dot{display:flex;align-items:center;gap:14px;cursor:pointer;background:none;border:none;padding:0;font-family:'Archivo',sans-serif;font-weight:700;font-size:11px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink);transition:color .25s ease}
.section-dot-label{opacity:0;transform:translateX(-4px);transition:opacity .25s ease,transform .25s ease;white-space:nowrap}
.section-dot:hover .section-dot-label,.section-dot.active .section-dot-label{opacity:1;transform:translateX(0)}
.section-dot-mark{width:10px;height:10px;border-radius:50%;background:transparent;border:1.5px solid var(--ink-3);transition:all .25s ease;flex-shrink:0;position:relative}
.section-dot-mark::after{content:"";position:absolute;inset:-6px;border-radius:50%;border:1.5px solid var(--accent);opacity:0;transform:scale(.6);transition:all .3s ease}
.section-dot:hover .section-dot-mark{border-color:var(--ink);transform:scale(1.2)}
.section-dot:hover{color:var(--ink-2)}
.section-dot.active .section-dot-mark{background:var(--ink);border-color:var(--ink);transform:scale(1.15)}
.section-dot.active .section-dot-mark::after{opacity:1;transform:scale(1);border-color:var(--accent)}
.section-dot.active{color:var(--ink)}
@media (max-width:1100px){.section-nav{display:none}}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit;outline:none;-webkit-tap-highlight-color:transparent}
button:focus-visible{outline:2px solid var(--accent);outline-offset:2px}
input,select,textarea{font-family:inherit;font-size:14px;padding:10px 12px;border:1px solid var(--line);border-radius:var(--radius-sm);background:var(--paper);color:var(--ink);outline:none}
input:focus,select:focus,textarea:focus{border-color:var(--ok);box-shadow:0 0 0 3px var(--accent-soft)}
a{color:inherit;text-decoration:none}

/* ---------- SHELL ---------- */
.page{max-width:1240px;margin:0 auto;padding:0 28px}

/* ---------- NAV ---------- */
.nav{position:sticky;top:14px;z-index:100;display:flex;align-items:center;justify-content:space-between;gap:16px;margin:14px 0 10px;padding:11px 12px 11px 24px;background:rgba(255,255,255,.6);-webkit-backdrop-filter:blur(18px) saturate(1.5);backdrop-filter:blur(18px) saturate(1.5);border:1px solid rgba(255,255,255,.7);border-radius:999px;box-shadow:0 1px 0 rgba(255,255,255,.6) inset,0 10px 30px -12px rgba(15,15,15,.18),0 0 0 1px rgba(15,15,15,.04);transition:padding .25s ease,box-shadow .25s ease,background .25s ease}
.nav.scrolled{padding-top:8px;padding-bottom:8px;background:rgba(255,255,255,.8);box-shadow:0 12px 34px -12px rgba(15,15,15,.26),0 0 0 1px rgba(15,15,15,.05)}
.nav-logo{display:inline-flex;align-items:baseline;cursor:pointer;line-height:1;font-size:30px;letter-spacing:-.04em;user-select:none}
.nav-logo .v-archivo{font-family:'Archivo',sans-serif;font-weight:900;color:var(--ink);letter-spacing:-.045em}
.nav-logo .v-archivo .v-stop{color:var(--ink);margin-left:-.02em}
.nav-logo .v-fraunces{font-family:'Fraunces',serif;font-style:italic;font-weight:400;color:var(--ink);letter-spacing:-.025em;margin-left:-.05em;font-variation-settings:"opsz" 144}
.nav-logo:hover .v-fraunces{color:var(--accent);transition:color .25s ease}
/* footer logo inverts colors */
.footer-logo{display:inline-flex;align-items:baseline;line-height:1;font-size:32px;letter-spacing:-.04em;margin-bottom:14px}
.footer-logo .v-archivo{font-family:'Archivo',sans-serif;font-weight:900;color:#fff;letter-spacing:-.045em}
.footer-logo .v-archivo .v-stop{color:#fff;margin-left:-.02em}
.footer-logo .v-fraunces{font-family:'Fraunces',serif;font-style:italic;font-weight:400;color:#fff;letter-spacing:-.025em;margin-left:-.05em;font-variation-settings:"opsz" 144}
.nav-links{display:flex;gap:2px}
.nav-link{font-family:'Archivo',sans-serif;font-weight:800;font-size:16px;letter-spacing:-.02em;color:var(--ink);padding:10px 18px;border-radius:999px;transition:all .18s ease}
.nav-link:hover{background:var(--bg-2)}
.nav-link.active{color:#fff;background:var(--ink)}
.nav-right{display:flex;align-items:center;gap:12px}
.nav-status{display:flex;align-items:center;gap:7px;font-size:12px;color:var(--ink-2)}
.status-dot{width:8px;height:8px;border-radius:50%;background:var(--accent);position:relative}
.status-dot::after{content:"";position:absolute;inset:-4px;border-radius:50%;border:1px solid var(--accent);opacity:.4;animation:pulse 2s infinite}
@keyframes pulse{0%{transform:scale(.8);opacity:.6}100%{transform:scale(1.8);opacity:0}}
.nav-cta{font-size:13px;font-weight:500;padding:9px 18px;border-radius:999px;background:var(--ink);color:var(--bg);transition:all .15s}
.nav-cta:hover{background:var(--hot);color:#fff;transform:translateY(-1px)}

/* ---------- NAV MEGA-MENU ---------- */
.nav-dropdown{position:relative}
.nav-dropdown>.nav-link{display:flex;align-items:center;gap:6px}
.nav-dropdown-caret{width:9px;height:9px;transition:transform .2s ease}
.nav-dropdown:hover .nav-dropdown-caret,.nav-dropdown:focus-within .nav-dropdown-caret{transform:rotate(180deg)}
.nav-dropdown-menu{position:absolute;top:100%;left:50%;transform:translateX(-50%) translateY(-6px);margin-top:0;padding-top:14px;width:420px;background:transparent;opacity:0;visibility:hidden;transition:opacity .2s ease,transform .2s ease;z-index:60}
.nav-dropdown-menu-inner{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:0 28px 64px -20px rgba(15,15,15,.28),0 0 0 1px rgba(15,15,15,.05);padding:10px}
.nav-dropdown:hover .nav-dropdown-menu,.nav-dropdown:focus-within .nav-dropdown-menu{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.nav-dd-item{display:flex;align-items:flex-start;gap:14px;padding:13px 14px;border-radius:var(--radius);transition:background .15s;text-align:left;width:100%}
.nav-dd-item:hover{background:var(--bg-2)}
.nav-dd-icon{width:38px;height:38px;border-radius:10px;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.nav-dd-body{flex:1;min-width:0}
.nav-dd-title{display:flex;align-items:center;gap:8px;font-family:var(--display);font-size:14px;font-weight:800;letter-spacing:-.02em;color:var(--ink);margin-bottom:3px}
.nav-dd-num{font-family:var(--mono);font-size:10px;color:var(--ink-3);font-weight:500}
.nav-dd-desc{font-size:12px;color:var(--ink-2);line-height:1.45}
.nav-dd-arrow{align-self:center;color:var(--ink-3);flex-shrink:0;transition:transform .15s}
.nav-dd-item:hover .nav-dd-arrow{transform:translateX(3px);color:var(--accent)}
.nav-dd-foot{display:flex;align-items:center;justify-content:space-between;margin-top:4px;padding:14px 14px 6px;border-top:1px solid var(--line);gap:12px}
.nav-dd-foot-text{font-size:11px;color:var(--ink-3);line-height:1.4}
.nav-dd-foot-text strong{color:var(--ink);font-family:var(--mono);font-weight:600}
.nav-dd-cta{flex-shrink:0;font-size:12px;font-weight:600;padding:9px 16px;border-radius:999px;background:var(--ink);color:#fff;white-space:nowrap;transition:background .15s}
.nav-dd-cta:hover{background:var(--accent)}

/* ---------- TIMELINE (process détaillé) ---------- */
.timeline{position:relative}
.tl-step{display:flex;gap:28px;padding:36px 0;border-bottom:1px solid var(--line)}
.tl-step:first-child{padding-top:0}
.tl-step:last-child{border-bottom:none;padding-bottom:0}
.tl-num{width:56px;height:56px;border-radius:50%;background:var(--paper);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:900;font-size:20px;color:var(--ink);flex-shrink:0}
.tl-num.active{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.tl-body{flex:1;min-width:0}
.tl-meta{font-family:var(--mono);font-size:11px;color:var(--accent);text-transform:uppercase;letter-spacing:.06em;margin-bottom:8px;font-weight:500}
.tl-title{font-family:var(--display)!important;font-weight:900!important;font-size:clamp(22px,2.6vw,30px);letter-spacing:-.03em!important;margin-bottom:10px}
.tl-desc{font-size:14px;color:var(--ink-2);line-height:1.65;max-width:560px;margin-bottom:16px}
.tl-deliv{display:flex;flex-wrap:wrap;gap:8px}
.tl-deliv span{font-size:11px;padding:5px 12px;border-radius:999px;background:var(--bg-2);color:var(--ink-2);font-family:var(--mono)}

/* ---------- COMPARISON TABLE ---------- */
.compare-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;max-width:900px}
.compare-col{border-radius:var(--radius-lg);padding:32px}
.compare-col.dim{background:var(--paper);border:1px solid var(--line)}
.compare-col.hi{background:#0B1120}
.compare-head{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.1em;margin-bottom:20px}
.compare-col.dim .compare-head{color:var(--ink-3)}
.compare-col.hi .compare-head{color:var(--accent)}
.compare-row{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-bottom:1px dashed rgba(0,0,0,.08)}
.compare-col.hi .compare-row{border-bottom:1px dashed rgba(255,255,255,.1)}
.compare-row:last-child{border-bottom:none;padding-bottom:0}
.compare-mark{width:18px;height:18px;border-radius:50%;flex-shrink:0;display:flex;align-items:center;justify-content:center;margin-top:1px;font-size:11px}
.compare-col.dim .compare-mark{background:rgba(239,68,68,.1);color:#ef4444}
.compare-col.hi .compare-mark{background:var(--accent);color:#fff}
.compare-text{font-size:13px;line-height:1.5}
.compare-col.dim .compare-text{color:var(--ink-2)}
.compare-col.hi .compare-text{color:rgba(255,255,255,.75)}

/* ---------- PAGE PAGER ---------- */
.page-pager{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:16px}

/* ---------- WHY CARDS (page Pourquoi) ---------- */
.why-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.why-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px 32px 28px;transition:all .25s;position:relative;overflow:hidden}
.why-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-soft);border-color:var(--line-2)}
.why-num{position:absolute;top:20px;right:28px;font-family:var(--display);font-weight:900;font-size:46px;color:var(--bg-2);line-height:1;letter-spacing:-.04em;user-select:none}
.why-icon{width:52px;height:52px;border-radius:14px;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;margin-bottom:22px}
.why-title{font-family:var(--display)!important;font-weight:900!important;font-size:23px;letter-spacing:-.03em!important;margin-bottom:11px}
.why-desc{font-size:14px;color:var(--ink-2);line-height:1.6;margin-bottom:18px}
.why-concrete{display:flex;gap:10px;align-items:flex-start;padding-top:16px;border-top:1px solid var(--line);font-size:13px;color:var(--ink-2);line-height:1.5}
.why-concrete svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.why-concrete b{color:var(--ink);font-weight:600}

/* ---------- OUTCOME TILES ---------- */
.outcomes{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;background:var(--paper)}
.outcome{padding:32px 26px;border-right:1px solid var(--line);transition:background .2s}
.outcome:last-child{border-right:none}
.outcome:hover{background:var(--bg)}
.outcome-icon{width:40px;height:40px;border-radius:10px;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;margin-bottom:20px}
.outcome-title{font-family:var(--display)!important;font-weight:900!important;font-size:17px;letter-spacing:-.02em!important;margin-bottom:8px;line-height:1.15}
.outcome-desc{font-size:13px;color:var(--ink-2);line-height:1.55}

/* ---------- PROOF STRIP ---------- */
.proof-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.proof-card{display:block;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;cursor:pointer;transition:all .25s}
.proof-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-soft);border-color:var(--line-2)}
.proof-img{height:158px;overflow:hidden;background:#0d1117}
.proof-img img{width:100%;height:100%;object-fit:cover;object-position:top center;transition:transform .4s}
.proof-card:hover .proof-img img{transform:scale(1.04)}
.proof-body{padding:16px 18px;display:flex;align-items:center;justify-content:space-between;gap:10px}
.proof-name{font-family:var(--display);font-weight:800;font-size:15px;letter-spacing:-.02em}
.proof-cat{font-family:var(--mono);font-size:10px;color:var(--ink-3);text-transform:uppercase;margin-top:3px}
.proof-go{font-size:15px;color:var(--accent);flex-shrink:0}

/* ---------- INTERACTIVE STEPPER (page Comment) ---------- */
.stepper{display:grid;grid-template-columns:.9fr 1.1fr;gap:32px;align-items:start}
.stepper-rail{display:flex;flex-direction:column;gap:10px;position:sticky;top:24px}
.step-tab{display:flex;align-items:center;gap:16px;padding:18px 20px;border-radius:var(--radius-lg);border:1px solid var(--line);background:var(--paper);cursor:pointer;text-align:left;transition:all .2s;width:100%}
.step-tab:hover{border-color:var(--line-2);transform:translateX(2px)}
.step-tab-num{width:46px;height:46px;border-radius:50%;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:900;font-size:19px;flex-shrink:0;transition:all .2s;color:var(--ink)}
.step-tab.active{background:#0B1120;border-color:#0B1120}
.step-tab.active .step-tab-num{background:var(--accent);border-color:var(--accent);color:#fff}
.step-tab-info{flex:1;min-width:0}
.step-tab-phase{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.07em;color:var(--ink-3);margin-bottom:3px}
.step-tab.active .step-tab-phase{color:var(--accent)}
.step-tab-name{font-family:var(--display);font-weight:800;font-size:17px;letter-spacing:-.02em;color:var(--ink);line-height:1.1}
.step-tab.active .step-tab-name{color:#fff}
.step-tab-arrow{color:var(--ink-3);flex-shrink:0;opacity:0;transition:all .2s}
.step-tab.active .step-tab-arrow{opacity:1;color:var(--accent)}
.step-panel{display:none}
.step-panel.active{display:block;animation:fade .3s ease}
.sp-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden}
.sp-top{padding:32px 32px 28px;border-bottom:1px solid var(--line)}
.sp-badges{display:flex;gap:8px;margin-bottom:18px;flex-wrap:wrap}
.sp-badge{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.06em;padding:5px 11px;border-radius:999px;background:var(--accent-soft);color:var(--accent-ink)}
.sp-badge.ghost{background:var(--bg-2);color:var(--ink-2)}
.sp-title{font-family:var(--display)!important;font-weight:900!important;font-size:clamp(26px,3vw,34px);letter-spacing:-.03em!important;margin-bottom:12px;line-height:1}
.sp-desc{font-size:14px;color:var(--ink-2);line-height:1.65}
.sp-roles{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line)}
.sp-role{background:var(--paper);padding:24px 28px}
.sp-role-h{display:flex;align-items:center;gap:8px;font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.07em;color:var(--ink-3);margin-bottom:14px}
.sp-role-item{display:flex;gap:9px;align-items:flex-start;font-size:13px;color:var(--ink-2);line-height:1.5;margin-bottom:10px}
.sp-role-item:last-child{margin-bottom:0}
.sp-role-item svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.sp-deliver{padding:24px 28px;background:#0B1120}
.sp-deliver-h{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--accent);margin-bottom:14px}
.sp-deliver-items{display:flex;flex-wrap:wrap;gap:8px}
.sp-deliver-items span{display:inline-flex;align-items:center;gap:7px;font-size:12px;color:#fff;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);padding:7px 13px;border-radius:999px}
.sp-deliver-items span svg{color:var(--accent);flex-shrink:0}

/* ---------- REASSURE BAND ---------- */
.reassure{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.reassure-item{display:flex;gap:14px;align-items:flex-start;padding:24px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg)}
.reassure-icon{width:40px;height:40px;border-radius:10px;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.reassure-title{font-family:var(--display);font-weight:800;font-size:15px;letter-spacing:-.02em;margin-bottom:5px}
.reassure-text{font-size:12.5px;color:var(--ink-2);line-height:1.5}

/* ---------- SEO LOCAL (accueil) ---------- */
.seolocal{background:#0B1120;border-radius:var(--radius-lg);padding:56px;display:grid;grid-template-columns:1.05fr 1fr;gap:48px;align-items:center;position:relative;overflow:hidden}
.seolocal-halo{position:absolute;top:-100px;right:-80px;width:420px;height:420px;background:radial-gradient(circle,rgba(6,182,212,.18) 0%,transparent 65%);pointer-events:none}
.seolocal-halo2{position:absolute;bottom:-120px;left:-60px;width:320px;height:320px;background:radial-gradient(circle,rgba(6,182,212,.08) 0%,transparent 65%);pointer-events:none}
.seolocal-l{position:relative;z-index:2}
.seolocal-eyebrow{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--accent);margin-bottom:20px}
.seolocal-eyebrow::before{content:"";width:24px;height:1px;background:var(--accent)}
.seolocal h2{font-family:var(--display)!important;font-weight:900!important;font-size:clamp(30px,3.6vw,46px);letter-spacing:-.03em!important;line-height:1;color:#fff;margin-bottom:20px}
.seolocal h2 .it{color:var(--accent)}
.seolocal-desc{font-size:15px;color:rgba(255,255,255,.62);line-height:1.65;margin-bottom:28px;max-width:440px}
.seolocal-points{display:flex;flex-direction:column;gap:14px;margin-bottom:32px}
.seolocal-point{display:flex;gap:12px;align-items:flex-start;font-size:14px;color:rgba(255,255,255,.85);line-height:1.5}
.seolocal-point svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.seolocal-point b{color:#fff;font-weight:600}
.seolocal-r{position:relative;z-index:2;display:flex;justify-content:center}
/* mock google local result */
.gcard{width:100%;max-width:400px;background:#fff;border-radius:16px;box-shadow:0 30px 70px -20px rgba(0,0,0,.5);overflow:hidden}
.gcard-bar{display:flex;align-items:center;gap:10px;padding:12px 16px;border-bottom:1px solid #eef0f2}
.gcard-search{flex:1;display:flex;align-items:center;gap:9px;background:#f1f3f4;border-radius:999px;padding:8px 14px;font-size:12.5px;color:#3c4043}
.gcard-tabs{display:flex;gap:18px;padding:10px 18px 0;font-size:12px;color:#5f6368;border-bottom:1px solid #eef0f2}
.gcard-tab{padding-bottom:9px}
.gcard-tab.on{color:#1a73e8;border-bottom:2px solid #1a73e8;font-weight:500}
.gcard-map{height:104px;background:linear-gradient(135deg,#e8eef2,#dfe7ec);position:relative;overflow:hidden}
.gcard-map::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.5) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.5) 1px,transparent 1px);background-size:22px 22px}
.gcard-map::after{content:"";position:absolute;top:20px;left:32px;right:60px;height:3px;background:#c7d2da;border-radius:2px;box-shadow:0 34px 0 -1px #d4dde3,0 60px 0 -1px #cfd9df;transform:rotate(-6deg)}
.gpin{position:absolute;top:34px;left:50%;transform:translateX(-50%);width:30px;height:30px;z-index:2}
.gpin-dot{position:absolute;inset:0;background:var(--accent);border-radius:50% 50% 50% 0;transform:rotate(-45deg);box-shadow:0 4px 10px rgba(6,182,212,.5)}
.gpin-dot::after{content:"";position:absolute;top:8px;left:8px;width:14px;height:14px;background:#fff;border-radius:50%}
.gpin-pulse{position:absolute;top:20px;left:50%;transform:translateX(-50%);width:26px;height:8px;background:rgba(6,182,212,.25);border-radius:50%;animation:gpulse 2s ease-in-out infinite}
@keyframes gpulse{0%,100%{transform:translateX(-50%) scale(1);opacity:.5}50%{transform:translateX(-50%) scale(1.5);opacity:.15}}
.gresult{padding:14px 16px;display:flex;gap:12px;align-items:flex-start;position:relative}
.gresult.top{background:linear-gradient(90deg,rgba(6,182,212,.06),transparent)}
.grank{width:22px;height:22px;border-radius:50%;background:var(--accent);color:#fff;font-family:var(--display);font-weight:900;font-size:11px;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:2px}
.grank.dim{background:#e8eaed;color:#9aa0a6}
.gres-body{flex:1;min-width:0}
.gres-name{font-size:14px;color:#202124;font-weight:600;display:flex;align-items:center;gap:6px}
.gres-badge{font-size:9px;font-weight:600;color:var(--accent-ink);background:var(--accent-soft);padding:2px 7px;border-radius:999px;text-transform:uppercase;letter-spacing:.03em}
.gres-meta{font-size:11.5px;color:#5f6368;margin-top:2px}
.gres-stars{color:#fbbc04;letter-spacing:1px}
.gres-actions{display:flex;gap:6px;margin-top:8px}
.gres-btn{font-size:10.5px;color:#1a73e8;border:1px solid #dadce0;border-radius:999px;padding:4px 10px;display:inline-flex;align-items:center;gap:4px}
.gres-div{height:1px;background:#eef0f2;margin:0 16px}

@media(max-width:900px){
  .stepper{grid-template-columns:1fr!important;gap:20px}
  .stepper-rail{position:static;flex-direction:row;overflow-x:auto;padding-bottom:6px;-webkit-overflow-scrolling:touch}
  .step-tab{min-width:240px}
  .why-grid,.outcomes,.proof-strip,.reassure{grid-template-columns:1fr!important}
  .outcome{border-right:none;border-bottom:1px solid var(--line)}
  .outcome:last-child{border-bottom:none}
  .sp-roles{grid-template-columns:1fr!important}
  .seolocal{grid-template-columns:1fr!important;padding:36px 28px;gap:36px}
  .case{grid-template-columns:1fr!important;gap:32px;padding:48px 0}
  .case.flip .case-visual{order:0}
  .case.flip .case-tag{left:24px;right:auto}
}

/* ---------- CAS CLIENT ---------- */
.case{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;padding:64px 0;border-bottom:1px solid var(--line)}
.case:last-of-type{border-bottom:none}
.case.flip .case-visual{order:2}
.case-visual{position:relative}
.case-browser{background:#fff;border-radius:14px;overflow:hidden;box-shadow:0 30px 70px -22px rgba(15,15,15,.32),0 0 0 1px rgba(15,15,15,.06);transition:transform .35s ease}
.case-browser:hover{transform:translateY(-4px)}
.case-bar{background:#f0f4f8;padding:10px 14px;display:flex;align-items:center;gap:8px;border-bottom:1px solid #e2e8f0}
.case-dots{display:flex;gap:5px}
.case-dots span{width:9px;height:9px;border-radius:50%;display:block}
.case-url{flex:1;background:#fff;border-radius:999px;padding:5px 12px;font-family:var(--mono);font-size:10px;color:#94a3b8;display:flex;align-items:center;gap:6px}
.case-shot{display:block;width:100%;height:320px;object-fit:cover;object-position:top center}
.case-tag{position:absolute;bottom:-14px;left:24px;background:var(--ink);color:#fff;font-family:var(--mono);font-size:11px;padding:8px 14px;border-radius:999px;box-shadow:0 8px 20px -8px rgba(15,15,15,.4)}
.case.flip .case-tag{left:auto;right:24px}
.case-eyebrow{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.09em;color:var(--accent);margin-bottom:16px;display:flex;align-items:center;gap:10px}
.case-eyebrow::before{content:"";width:24px;height:1px;background:var(--accent)}
.case-head{display:flex;align-items:center;gap:14px;margin-bottom:6px}
.case-logo{height:36px;width:auto;max-width:150px;object-fit:contain}
.case-name{font-family:var(--display)!important;font-weight:900!important;font-size:clamp(28px,3.4vw,40px);letter-spacing:-.03em!important;line-height:1}
.case-sub{font-family:var(--mono);font-size:12px;color:var(--ink-3);margin-bottom:22px}
.case-lead{font-size:15px;color:var(--ink-2);line-height:1.65;margin-bottom:26px}
.case-block{padding:16px 0;border-top:1px solid var(--line);display:grid;grid-template-columns:120px 1fr;gap:18px;align-items:start}
.case-block:last-of-type{border-bottom:1px solid var(--line)}
.case-block-label{font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-3);padding-top:2px}
.case-block-label.hi{color:var(--accent)}
.case-block-text{font-size:13.5px;color:var(--ink);line-height:1.6}
.case-cta{margin-top:26px}

/* ---------- VIEWS ---------- */
.view{display:none}
.view.active{display:block;animation:fade .35s ease}
@keyframes fade{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}

/* ---------- HERO ---------- */
.hero{padding:0;position:relative;overflow:hidden;min-height:min(82vh,740px);background:var(--bg);display:flex;flex-direction:column}
.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:0;align-items:stretch;flex:1}
.hero-bg-grid{display:none}
.hero-spotlight{position:absolute;inset:0;z-index:0;pointer-events:none;opacity:0;transition:opacity .4s ease;background:radial-gradient(420px circle at var(--mx,50%) var(--my,50%),rgba(6,182,212,0.12),transparent 70%)}
.hero:hover .hero-spotlight{opacity:1}
.hero h1{font-family:var(--display);font-weight:900;font-size:clamp(56px,8vw,104px);line-height:.92;letter-spacing:-.045em;margin-bottom:28px}
/* Display titles : Archivo Black + Fraunces italic for .it accents */
h1, h2, h3, .hero h1, .section-head h2, .cta-band h2, .footer-hero-text, .plan-name, .pt-name, .step-title, .proj-thumb-title{font-family:var(--display)!important;font-weight:900!important;letter-spacing:-.04em!important}
h1 .it, h2 .it, .it, .section-head h2 .it, .cta-band h2 .it, .footer-hero-text .it, .hero h1 em, h1 em, h2 em{font-family:var(--italic)!important;font-style:italic!important;font-weight:400!important;letter-spacing:-.02em!important}
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 22px;border-radius:999px;font-size:14px;font-weight:500;transition:all .18s;white-space:nowrap}
.btn svg{transition:transform .18s}
.btn:hover svg{transform:translateX(3px)}
.btn-hot{background:var(--hot);color:#fff}
.btn-hot:hover{background:#5b21b6}
.btn-p{background:var(--ink);color:var(--bg)}
.btn-p:hover{background:var(--hot);color:#fff}
.btn-s{background:transparent;color:var(--ink-2);border:1px solid var(--line-2)}
.btn-s:hover{border-color:var(--ink);color:var(--ink)}

/* ---------- MARQUEE ---------- */
.marquee{padding:36px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;position:relative}
.marquee-label{position:absolute;left:28px;top:50%;transform:translateY(-50%);font-family:var(--mono);font-size:11px;color:var(--ink-3);background:var(--bg);padding:8px 12px;z-index:2;border-right:1px solid var(--line)}
.marquee-track{display:flex;gap:56px;animation:scroll 40s linear infinite;width:max-content;padding-left:180px}
@keyframes scroll{0%{transform:translateX(0)}100%{transform:translateX(-50%)}}
.marquee-item{display:flex;align-items:center;gap:10px;font-family:var(--serif);font-size:24px;color:var(--ink-2);white-space:nowrap}
.marquee-item svg{flex-shrink:0}

/* ---------- SECTIONS ---------- */
.section{padding:80px 0;border-bottom:1px solid var(--line)}
.section-head{display:grid;grid-template-columns:1fr 1.4fr;gap:40px;margin-bottom:56px;align-items:end}
.section-head h2{font-family:var(--serif);font-size:clamp(38px,5vw,60px);line-height:1;letter-spacing:-.01em}
.section-head h2 .it{font-style:italic;color:var(--ok)}
.section-head p{font-size:16px;color:var(--ink-2);line-height:1.55;max-width:480px}
/* ---------- PRICING HERO STAT ---------- */
.pricing-hero-stat{display:flex;align-items:flex-start;gap:24px;padding:24px 28px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);max-width:520px;position:relative}
.pricing-hero-stat::before{content:"";position:absolute;left:-1px;top:24px;bottom:24px;width:3px;background:var(--accent);border-radius:0 3px 3px 0}
.phs-num{font-family:'Archivo',sans-serif;font-weight:900;font-size:88px;line-height:.85;letter-spacing:-.06em;color:var(--ink);display:flex;align-items:baseline;gap:8px}
.phs-num-sub{font-family:'Fraunces',serif;font-style:italic;font-weight:400;font-size:24px;color:var(--ink-2);letter-spacing:-.02em}
.phs-text{font-size:16px;color:var(--ink-2);line-height:1.5;flex:1;padding-top:8px}
.phs-text strong{font-family:'Archivo',sans-serif;font-weight:800;color:var(--ink);letter-spacing:-.02em}
.phs-fine{display:inline-block;margin-top:8px;font-size:13px;color:var(--ink-3);line-height:1.5}
@media (max-width:640px){.pricing-hero-stat{flex-direction:column;gap:12px}.phs-num{font-size:72px}}
.eyebrow{font-family:var(--mono);font-size:11px;color:var(--ink-3);text-transform:uppercase;letter-spacing:.08em;margin-bottom:14px;display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:24px;height:1px;background:var(--ink-3)}

/* ---------- VALUE PROPS ---------- */
.props{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.prop{padding:32px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);position:relative;transition:background .2s}
.prop:hover{background:var(--paper)}
.prop-num{font-family:var(--mono);font-size:11px;color:var(--ink-3);margin-bottom:28px}
.prop-icon{width:44px;height:44px;border-radius:var(--radius-sm);display:flex;align-items:center;justify-content:center;margin-bottom:20px}
.prop h3{font-family:var(--serif);font-size:26px;line-height:1.1;margin-bottom:10px}
.prop p{font-size:14px;color:var(--ink-2);line-height:1.55}
.prop-kpi{margin-top:20px;padding-top:16px;border-top:1px dashed var(--line);display:flex;justify-content:space-between;align-items:baseline}
.prop-kpi-val{font-family:var(--serif);font-size:28px;color:var(--accent)}
.prop-kpi-lbl{font-size:11px;color:var(--ink-3);font-family:var(--mono);text-transform:uppercase}

/* ---------- PROJECTS TEASER ---------- */
.proj-teaser-grid{display:grid;grid-template-columns:repeat(6,1fr);grid-auto-rows:190px;gap:16px}
.pt-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;cursor:pointer;position:relative;display:flex;flex-direction:column;justify-content:flex-end;padding:20px;transition:all .25s}
.pt-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-soft);border-color:var(--line-2)}
.pt-visual{position:absolute;inset:0;background:linear-gradient(135deg,var(--c1,var(--accent-soft)),var(--c2,var(--hot-soft)));overflow:hidden}
.pt-visual::after{content:"";position:absolute;inset:0;background:repeating-linear-gradient(45deg,transparent 0,transparent 10px,rgba(255,255,255,.08) 10px,rgba(255,255,255,.08) 11px)}
.pt-body{position:relative;z-index:2;background:var(--paper);padding:16px;margin:0 -20px -20px;border-top:1px solid var(--line)}
.pt-head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:6px}
.pt-name{font-family:var(--serif);font-size:22px;line-height:1}
.pt-result{font-family:var(--mono);font-size:11px;color:var(--hot);font-weight:500}
.pt-desc{font-size:12px;color:var(--ink-2);line-height:1.5;margin-bottom:10px}
.pt-tags{display:flex;gap:6px;flex-wrap:wrap}
.pt-tag{font-size:10px;padding:2px 8px;border-radius:999px;background:var(--bg-2);color:var(--ink-2);font-family:var(--mono)}

/* ---------- PROCESS ---------- */
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;position:relative}
.process::before{content:"";position:absolute;top:28px;left:10%;right:10%;height:1px;border-top:1px dashed var(--line-2);z-index:0}
.step{background:var(--bg);position:relative;z-index:1;text-align:left}
.step-num{width:56px;height:56px;border-radius:50%;background:var(--paper);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-size:24px;color:var(--ink);margin-bottom:20px;position:relative}
.step-num.active{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.step-num.active::after{content:"";position:absolute;inset:-6px;border-radius:50%;border:1px solid var(--ink);opacity:.2}
.step-title{font-family:var(--serif);font-size:24px;margin-bottom:8px;line-height:1}
.step-meta{font-family:var(--mono);font-size:11px;color:var(--accent);margin-bottom:10px}
.step-desc{font-size:13px;color:var(--ink-2);line-height:1.55}

/* ---------- PRICING ---------- */
.pricing{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:16px}
.plan{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px;display:flex;flex-direction:column;position:relative;transition:all .25s}
.plan:hover{transform:translateY(-2px);box-shadow:var(--shadow-soft)}
.plan.featured{background:#0B1120;color:var(--bg);border-color:#0B1120}
.plan.featured .plan-desc,.plan.featured .plan-incl li{color:#c9c3b8}
.plan.featured .plan-price-cur,.plan.featured .plan-price-unit{color:#a09a90}
.plan.featured .check{background:var(--hot);color:#fff}
.plan-badge{position:absolute;top:-10px;left:50%;transform:translateX(-50%);background:var(--hot);color:#fff;font-size:10px;font-weight:600;padding:4px 12px;border-radius:999px;text-transform:uppercase;letter-spacing:.05em}
.plan-tier{font-family:var(--mono);font-size:11px;color:var(--ink-3);margin-bottom:12px;text-transform:uppercase}
.plan.featured .plan-tier{color:#a09a90}
.plan-name{font-family:var(--serif);font-size:32px;margin-bottom:8px;line-height:1}
.plan-desc{font-size:13px;color:var(--ink-2);margin-bottom:20px;line-height:1.5}
.plan-price{display:flex;align-items:baseline;gap:4px;margin-bottom:24px;padding-bottom:20px;border-bottom:1px solid var(--line)}
.plan.featured .plan-price{border-color:rgba(255,255,255,.15)}
.plan-price-cur{font-size:14px;color:var(--ink-2)}
.plan-price-val{font-family:var(--serif);font-size:52px;line-height:1}
.plan-price-unit{font-size:13px;color:var(--ink-2)}
.plan-incl{list-style:none;display:flex;flex-direction:column;gap:10px;margin-bottom:24px;flex:1}
.plan-incl li{display:flex;gap:10px;font-size:13px;color:var(--ink-2);line-height:1.5}
.check{width:18px;height:18px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:2px}
.plan-btn{width:100%;padding:12px;border-radius:999px;font-size:14px;font-weight:500;background:var(--bg-2);color:var(--ink);transition:all .18s}
.plan-btn:hover{background:var(--ink);color:var(--bg)}
.plan.featured .plan-btn{background:var(--hot);color:#fff}
.plan.featured .plan-btn:hover{background:#5b21b6}

.t-author{display:flex;align-items:center;gap:12px}
.t-av{width:36px;height:36px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:600}
.t-name{font-size:13px;font-weight:500}
.t-role{font-size:12px;color:var(--ink-3)}

/* ---------- FAQ ---------- */
.faq-wrap{max-width:780px;margin:0 auto}
.faq-item{border-bottom:1px solid var(--line)}
.faq-item:first-child{border-top:1px solid var(--line)}
.faq-q{width:100%;text-align:left;padding:22px 0;font-size:18px;font-weight:400;font-family:var(--serif);display:flex;justify-content:space-between;align-items:center;gap:20px;transition:color .15s}
.faq-q:hover{color:var(--accent)}
.faq-chev{width:24px;height:24px;border-radius:50%;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;transition:all .2s;flex-shrink:0}
.faq-chev.open{background:var(--ink);color:var(--bg);border-color:var(--ink);transform:rotate(45deg)}
.faq-a{font-size:14px;color:var(--ink-2);line-height:1.65;padding:0 40px 24px 0;display:none;max-width:620px}
.faq-a.open{display:block;animation:fade .25s ease}

/* ---------- CTA BAND ---------- */
.cta-band{padding:96px 0;text-align:center;position:relative;overflow:hidden;border-bottom:1px solid var(--line)}
.cta-band-bg{position:absolute;inset:0;z-index:0;opacity:.05}
.cta-band-bg svg{width:100%;height:100%}
.cta-band-inner{position:relative;z-index:1}
.cta-band h2{font-family:var(--serif);font-size:clamp(48px,7vw,88px);line-height:.95;margin-bottom:24px;letter-spacing:-.01em}
.cta-band h2 .it{font-style:italic;color:var(--ok)}
.cta-band p{font-size:17px;color:var(--ink-2);max-width:480px;margin:0 auto 36px}
.cta-band-ctas{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.cta-band-meta{margin-top:32px;display:flex;gap:24px;justify-content:center;flex-wrap:wrap;font-size:13px;color:var(--ink-3)}
.cta-band-meta span{display:inline-flex;align-items:center;gap:6px}

/* ---------- FOOTER ---------- */
.footer{padding:56px 0 32px;background:#0B1120;color:var(--bg);margin:0 -28px;padding-left:28px;padding-right:28px}
.footer-inner{max-width:1240px;margin:0 auto;padding:0 28px}
.footer-hero{padding:20px 0 48px;border-bottom:1px solid rgba(255,255,255,.1);margin-bottom:32px}
.footer-hero-text{font-family:var(--serif);font-size:clamp(48px,6vw,84px);line-height:.95;letter-spacing:-.01em}
.footer-hero-text .it{font-style:italic;color:var(--hot)}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:40px;margin-bottom:48px}
.footer-about{font-size:13px;color:#a09a90;line-height:1.55;max-width:280px}
.footer-col h4{font-family:var(--mono);font-size:11px;color:#a09a90;text-transform:uppercase;letter-spacing:.08em;margin-bottom:16px;font-weight:500}
.footer-col a{display:block;font-size:14px;color:#c9c3b8;margin-bottom:10px;transition:color .15s;cursor:pointer}
.footer-col a:hover{color:var(--bg)}
.footer-bottom{padding-top:24px;border-top:1px solid rgba(255,255,255,.1);display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px}
.footer-copy{font-size:12px;color:#a09a90}
.footer-legal{display:flex;gap:20px}
.footer-legal a{font-size:12px;color:#a09a90;cursor:pointer}
.footer-legal a:hover{color:var(--bg)}

/* ---------- PROJECTS PAGE ---------- */
.proj-head{padding:72px 0 40px}
.proj-head h1{font-family:var(--serif);font-size:clamp(52px,7vw,88px);line-height:.95;margin-bottom:16px;letter-spacing:-.01em}
.proj-head h1 .it{font-style:italic;color:var(--accent)}
.proj-head p{font-size:17px;color:var(--ink-2);max-width:480px}
.proj-filters-row{display:flex;gap:8px;flex-wrap:wrap;margin:32px 0 24px;padding-bottom:20px;border-bottom:1px solid var(--line)}
.pf{font-size:13px;padding:8px 16px;border-radius:999px;border:1px solid var(--line);background:transparent;color:var(--ink-2);transition:all .15s}
.pf:hover{border-color:var(--line-2);color:var(--ink)}
.pf.active{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.pf-count{font-family:var(--mono);font-size:10px;opacity:.6;margin-left:4px}
.proj-list{display:grid;grid-template-columns:repeat(auto-fill,minmax(340px,1fr));gap:24px;padding-bottom:80px}
.proj-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;cursor:pointer;transition:all .25s}
.proj-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-soft)}
.proj-thumb{aspect-ratio:4/3;position:relative;overflow:hidden;display:flex;align-items:flex-end;padding:20px}
.proj-thumb-mono{position:absolute;top:14px;left:16px;font-family:var(--mono);font-size:10px;color:var(--ink);background:rgba(255,255,255,.75);padding:3px 8px;border-radius:3px;backdrop-filter:blur(4px)}
.proj-thumb-result{position:absolute;top:14px;right:16px;background:var(--ink);color:var(--bg);padding:4px 10px;border-radius:999px;font-size:11px;font-weight:500}
.proj-thumb-title{font-family:var(--serif);font-size:34px;line-height:1;color:var(--ink);position:relative;z-index:1}
.proj-body{padding:18px 20px;border-top:1px solid var(--line)}
.proj-meta{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:8px}
.proj-cat{font-family:var(--mono);font-size:10px;color:var(--ink-3);text-transform:uppercase}
.proj-budget{font-size:12px;color:var(--ink-2)}
.proj-desc{font-size:13px;color:var(--ink-2);line-height:1.5;margin-bottom:12px}
.proj-stack{display:flex;gap:6px;flex-wrap:wrap}
.proj-stack .pt-tag{background:var(--bg-2)}
.proj-cta{margin-top:14px;display:flex;align-items:center;gap:6px;font-size:13px;color:var(--accent);font-weight:500}

/* Project detail */
.pd{padding:40px 0 80px}
.pd-back{font-size:13px;color:var(--ink-2);display:inline-flex;align-items:center;gap:8px;margin-bottom:32px}
.pd-back:hover{color:var(--ink)}
.pd-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:48px;align-items:start}
.pd-hero{aspect-ratio:4/3;border-radius:var(--radius-lg);display:flex;align-items:flex-end;padding:32px;position:relative;overflow:hidden}
.pd-hero-label{position:absolute;top:20px;left:24px;font-family:var(--mono);font-size:11px;color:var(--ink);background:rgba(255,255,255,.8);padding:4px 10px;border-radius:3px}
.pd-hero-title{font-family:var(--serif);font-size:56px;line-height:.95;color:var(--ink)}
.pd-side{position:sticky;top:32px}
.pd-cat{font-family:var(--mono);font-size:11px;color:var(--accent);text-transform:uppercase;margin-bottom:16px}
.pd-side h2{font-family:var(--serif);font-size:40px;line-height:1;margin-bottom:16px}
.pd-side p{font-size:15px;color:var(--ink-2);line-height:1.6;margin-bottom:24px}
.pd-kpis{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:24px}
.pd-kpi{padding:16px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-sm)}
.pd-kpi-val{font-family:var(--serif);font-size:28px;color:var(--hot);margin-bottom:4px;line-height:1}
.pd-kpi-lbl{font-size:11px;color:var(--ink-2);line-height:1.3}
.pd-stack-row{display:flex;gap:6px;flex-wrap:wrap;margin-bottom:24px}

/* ---------- ABOUT ---------- */
.about-hero{padding:72px 0 56px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.about-portrait{aspect-ratio:3/4;background:linear-gradient(160deg,#f0f4ff 0%,#e8eef8 100%);border-radius:var(--radius-lg);position:relative;overflow:hidden;max-width:400px;display:flex;align-items:center;justify-content:center}
.about-portrait::after{content:"";}
.about-portrait-avatar{width:100%;height:100%;}
.about-eyebrow{font-family:var(--mono);font-size:11px;color:var(--ink-3);text-transform:uppercase;margin-bottom:16px}
.about-hero h1{font-family:var(--serif);font-size:clamp(42px,6vw,72px);line-height:.95;margin-bottom:24px;letter-spacing:-.01em}
.about-hero h1 .it{font-style:italic;color:var(--accent)}
.about-hero p{font-size:16px;color:var(--ink-2);line-height:1.65;margin-bottom:20px}
.about-tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:24px}
.about-tag{font-size:12px;padding:6px 12px;background:var(--paper);border:1px solid var(--line);border-radius:999px;color:var(--ink-2)}
.about-nums{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-bottom:0}
.about-num{padding:28px 20px;border-right:1px solid var(--line);text-align:left}
.about-num:last-child{border-right:none}
.about-num-val{font-family:var(--serif);font-size:52px;line-height:1;margin-bottom:6px;color:var(--ink)}
.about-num-lbl{font-size:13px;color:var(--ink-2);line-height:1.4}

/* ---------- CONTACT ---------- */
.contact-wrap{padding:56px 0 80px;display:grid;grid-template-columns:.8fr 1.2fr;gap:64px;align-items:start}
.contact-left h1{font-family:var(--serif);font-size:clamp(40px,5.5vw,64px);line-height:.95;margin-bottom:20px;letter-spacing:-.01em}
.contact-left h1 .it{font-style:italic;color:var(--accent)}
.contact-left>p{font-size:15px;color:var(--ink-2);line-height:1.6;margin-bottom:32px}
.c-bullet{display:flex;gap:14px;padding:16px 0;border-top:1px solid var(--line)}
.c-bullet:last-child{border-bottom:1px solid var(--line)}
.c-bullet-icon{width:32px;height:32px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.c-bullet-title{font-size:14px;font-weight:500;margin-bottom:4px}
.c-bullet-text{font-size:13px;color:var(--ink-2);line-height:1.5}
.contact-form{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:36px;box-shadow:var(--shadow-soft)}
.c-step-bar{display:flex;gap:6px;margin-bottom:28px}
.c-pill{height:4px;border-radius:2px;flex:1;background:var(--line);transition:background .25s}
.c-pill.done{background:var(--accent)}
.c-pill.active{background:var(--ink)}
.c-step-label{font-family:var(--mono);font-size:11px;color:var(--ink-3);margin-bottom:16px;text-transform:uppercase}
.c-form-title{font-family:var(--serif);font-size:32px;margin-bottom:8px;line-height:1}
.c-form-sub{font-size:14px;color:var(--ink-2);margin-bottom:24px}
.c-opts{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:20px}
.c-opt{padding:16px 18px;border:1px solid var(--line);border-radius:var(--radius-sm);background:var(--bg);text-align:left;transition:all .15s;cursor:pointer;display:flex;flex-direction:column;gap:4px}
.c-opt:hover{border-color:var(--ink-3)}
.c-opt.sel{border-color:var(--ink);background:var(--ink);color:var(--bg)}
.c-opt-name{font-size:14px;font-weight:500}
.c-opt-hint{font-size:11px;color:var(--ink-3);font-family:var(--mono)}
.c-opt.sel .c-opt-hint{color:#a09a90}
.c-field{margin-bottom:14px}
.c-field label{display:block;font-size:12px;color:var(--ink-2);margin-bottom:6px;font-weight:500;font-family:var(--mono);text-transform:uppercase;letter-spacing:.04em}
.c-field input,.c-field select,.c-field textarea{width:100%}
.c-field textarea{min-height:100px;resize:vertical;line-height:1.5}
.c-actions{display:flex;justify-content:space-between;align-items:center;margin-top:24px;padding-top:20px;border-top:1px solid var(--line)}
.c-back{font-size:13px;color:var(--ink-2);display:inline-flex;align-items:center;gap:6px}
.c-back:hover{color:var(--ink)}
.c-success{text-align:center;padding:20px 0}
.c-success-icon{width:64px;height:64px;border-radius:50%;background:var(--accent-soft);color:var(--accent-ink);display:flex;align-items:center;justify-content:center;margin:0 auto 20px}
.c-success h3{font-family:var(--serif);font-size:32px;margin-bottom:10px}
.c-success p{font-size:14px;color:var(--ink-2);margin-bottom:24px;line-height:1.55}
.c-recap{background:var(--bg);border:1px solid var(--line);border-radius:var(--radius-sm);padding:16px;text-align:left}
.c-recap-row{display:flex;justify-content:space-between;font-size:13px;padding:6px 0;border-bottom:1px dashed var(--line)}
.c-recap-row:last-child{border:none}
.c-recap-row span:first-child{color:var(--ink-2);font-family:var(--mono);font-size:11px;text-transform:uppercase}

/* ---------- TWEAKS PANEL ---------- */
.tweaks-panel{position:fixed;bottom:20px;right:20px;width:280px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:20px;box-shadow:0 20px 60px -20px rgba(0,0,0,.2);z-index:100;display:none;font-size:13px}
.tweaks-panel.open{display:block}
/* ---------- WHATSAPP FLOTTANT ---------- */
.wa-float{position:fixed;bottom:24px;right:24px;z-index:150;display:inline-flex;align-items:center;background:#25D366;color:#fff;border-radius:999px;padding:0;box-shadow:0 12px 32px -8px rgba(37,211,102,.65),0 3px 10px rgba(0,0,0,.16);transition:transform .22s ease,box-shadow .22s ease;height:66px}
.wa-float:hover{transform:translateY(-3px);box-shadow:0 18px 40px -8px rgba(37,211,102,.75),0 3px 10px rgba(0,0,0,.2)}
.wa-float:active{transform:translateY(-1px)}
.wa-float-ic{width:66px;height:66px;display:flex;align-items:center;justify-content:center;flex-shrink:0}
.wa-float-txt{font-family:'Archivo',sans-serif;font-weight:800;font-size:16px;letter-spacing:0;white-space:nowrap;max-width:0;opacity:0;overflow:hidden;transition:max-width .3s ease,opacity .22s ease,padding .3s ease;padding:0}
.wa-float:hover .wa-float-txt{max-width:220px;opacity:1;padding:0 24px 0 2px}
.wa-float::before{content:"";position:absolute;left:17px;top:17px;width:32px;height:32px;border-radius:50%;background:#25D366;z-index:-1;animation:waPulse 2.4s ease-out infinite}
@keyframes waPulse{0%{transform:scale(1);opacity:.55}70%{transform:scale(2.3);opacity:0}100%{opacity:0}}
@media(max-width:640px){
  .wa-float{bottom:18px;right:18px;height:62px;border-radius:50%}
  .wa-float-ic{width:62px;height:62px}
  .wa-float-txt{display:none}
  .wa-float::before{left:15px;top:15px}
}
.tweaks-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:16px;padding-bottom:12px;border-bottom:1px solid var(--line)}
.tweaks-title{font-family:var(--serif);font-size:20px}
.tweaks-close{width:24px;height:24px;border-radius:50%;background:var(--bg-2);display:flex;align-items:center;justify-content:center}
.tweak-row{margin-bottom:16px}
.tweak-label{font-family:var(--mono);font-size:10px;color:var(--ink-3);text-transform:uppercase;letter-spacing:.05em;margin-bottom:8px}
.tweak-swatches{display:flex;gap:8px}
.tweak-swatch{width:28px;height:28px;border-radius:50%;cursor:pointer;border:2px solid transparent;transition:transform .15s}
.tweak-swatch:hover{transform:scale(1.1)}
.tweak-swatch.sel{border-color:var(--ink)}
.tweak-opts{display:grid;grid-template-columns:1fr 1fr;gap:6px}
.tweak-opt{padding:6px 10px;font-size:11px;border:1px solid var(--line);border-radius:6px;background:var(--bg);color:var(--ink-2);cursor:pointer;font-family:var(--mono);text-transform:uppercase}
.tweak-opt.sel{background:var(--ink);color:var(--bg);border-color:var(--ink)}

/* --- MOBILE NAV --- */
.nav-mobile-btn{display:none;align-items:center;justify-content:center;width:38px;height:38px;border-radius:8px;background:var(--bg-2);border:1px solid var(--line);cursor:pointer;z-index:200;flex-shrink:0}
.nav-mobile-menu{display:none;position:fixed;inset:0;z-index:199;flex-direction:column;background:var(--bg);padding:80px 28px 40px;overflow-y:auto}
.nav-mobile-menu.open{display:flex}
.nav-mobile-link{font-family:'Archivo',sans-serif;font-weight:800;font-size:30px;letter-spacing:-.03em;color:var(--ink);padding:18px 0;border-bottom:1px solid var(--line);text-align:left;background:none;border-left:none;border-right:none;border-top:none;width:100%;cursor:pointer;transition:color .15s;outline:none!important;-webkit-tap-highlight-color:transparent!important;-webkit-touch-callout:none}
.nav-mobile-link:hover,.nav-mobile-link:active,.nav-mobile-link:focus{color:var(--accent);outline:none!important;box-shadow:none!important}
.nav-mobile-close{position:absolute;top:22px;right:24px;width:38px;height:38px;border-radius:50%;background:var(--bg-2);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;cursor:pointer}
.nav-mobile-cta{margin-top:28px;display:block;padding:16px;text-align:center;background:var(--ink);color:#fff;border-radius:999px;font-family:'Archivo',sans-serif;font-weight:800;font-size:16px;cursor:pointer;border:none;width:100%;transition:background .15s}
.nav-mobile-cta:hover{background:var(--accent)}
/* mobile accordion — Notre offre */
.m-acc .m-acc-head{display:flex!important;align-items:center;justify-content:space-between;border-bottom:none}
.m-acc-chev{width:22px;height:22px;color:var(--ink-3);transition:transform .28s ease;flex-shrink:0}
.m-acc.open .m-acc-chev{transform:rotate(180deg);color:var(--accent)}
.m-acc-panel{max-height:0;overflow:hidden;transition:max-height .32s ease;display:flex;flex-direction:column;gap:8px;border-bottom:1px solid var(--line)}
.m-acc.open .m-acc-panel{max-height:460px;padding:4px 0 16px}
.m-sub{display:flex;align-items:center;gap:14px;padding:13px 14px;background:var(--paper);border:1px solid var(--line);border-radius:14px;text-align:left;width:100%;cursor:pointer;transition:transform .12s ease,border-color .15s;outline:none!important;-webkit-tap-highlight-color:transparent}
.m-sub:active{transform:scale(.985);border-color:var(--line-2)}
.m-sub-num{width:34px;height:34px;border-radius:9px;background:var(--accent-soft);color:var(--accent-ink);font-family:'Archivo',sans-serif;font-weight:900;font-size:13px;display:flex;align-items:center;justify-content:center;flex-shrink:0}
.m-sub-body{flex:1;min-width:0}
.m-sub-title{display:block;font-family:'Archivo',sans-serif;font-weight:800;font-size:17px;letter-spacing:-.02em;color:var(--ink);line-height:1.1}
.m-sub-desc{display:block;font-size:12px;color:var(--ink-2);margin-top:3px;line-height:1.35}
.m-sub-arrow{color:var(--ink-3);flex-shrink:0}
.m-sub-foot{display:flex;align-items:center;justify-content:center;gap:6px;font-size:12px;color:var(--ink-3);font-family:var(--mono);padding:6px 0 2px}
.m-sub-foot strong{color:var(--ink);font-weight:600}

@media(max-width:900px){
  .hero-grid,.section-head,.about-hero,.contact-wrap{grid-template-columns:1fr!important;gap:28px}
  .props,.process,.pricing,.proj-list,.page-pager,.compare-grid{grid-template-columns:1fr!important}
  .hero-visual{height:auto}
  #carousel-track{grid-template-columns:1fr!important}
  .carousel-card{margin-top:0!important}
  .pricing-split{grid-template-columns:1fr!important}
  .pd-grid{grid-template-columns:1fr!important}
  .pd-side{position:static}
  .footer-grid{grid-template-columns:1fr 1fr!important}
}
@media(max-width:640px){
  .page{padding:0 16px}
  .nav{padding:8px 8px 8px 18px;top:10px;margin:10px 0 6px}
  .nav-links,.nav-status{display:none!important}
  .nav-mobile-btn{display:flex!important}
  .hero-left-col{padding:40px 0 24px!important}
  .hero-right-col{display:flex!important;justify-content:center!important;padding:0 0 32px!important}
  #hs-stack{width:100%!important;max-width:300px!important;height:230px!important}
  .hs-card{width:100%!important;max-width:300px!important}
  .hs-img-wrap{height:150px!important}
  #hs-bars{width:100%!important;max-width:300px!important}
  .pricing-features-grid{grid-template-columns:1fr!important}
  .c-form-row{grid-template-columns:1fr!important}
  .tarif-justify-grid{grid-template-columns:1fr!important}
  .pricing-split{grid-template-columns:1fr!important}
  .contact-hint{background:rgba(6,182,212,.14)!important;border:1px solid rgba(6,182,212,.4)!important;border-radius:999px!important;padding:8px 14px!important;width:fit-content!important;color:#fff!important;margin-top:6px!important}
  .contact-hint svg{width:12px!important;height:12px!important}
  .footer-grid{grid-template-columns:1fr!important;gap:20px}
  .about-nums{grid-template-columns:1fr 1fr!important}
  .tl-step{flex-direction:column;gap:12px}
  .tl-num{width:44px;height:44px;font-size:16px}
  .section{padding:48px 0}
  .cta-band{padding:56px 0}
  .section-head h2{font-size:clamp(32px,8vw,50px)!important}
  .footer-hero-text{font-size:clamp(36px,9vw,56px)!important}
  .cta-band h2{font-size:clamp(38px,10vw,64px)!important}
}

/* ============================================================
   Ajouts liés au passage en site multi-pages
   ============================================================ */

/* ---------- Liens de navigation (anciens <button>) ----------
   Le menu et le pied de page utilisent désormais de vrais <a href>,
   indispensables pour que Google découvre et suive les pages.
   Ces règles leur redonnent exactement le rendu des boutons d'origine. */
a.nav-link{display:inline-flex;align-items:center;gap:6px;cursor:pointer}
a.nav-logo{display:flex;align-items:center;cursor:pointer}
a.nav-cta{display:inline-flex;align-items:center;justify-content:center}
a.nav-dd-item{text-decoration:none}
a.nav-dd-cta{display:inline-flex;align-items:center;justify-content:center;cursor:pointer}
a.nav-mobile-link{display:block;text-decoration:none}
a.nav-mobile-cta{display:block;text-decoration:none}
a.m-sub{text-decoration:none}
.footer-static{display:block;font-size:14px;color:#c9c3b8;margin-bottom:10px}

/* ---------- Lien d'évitement (accessibilité) ---------- */
.skip-link{position:absolute;left:-9999px;top:0;z-index:200;padding:12px 20px;
  background:var(--ink);color:#fff;border-radius:0 0 var(--radius) 0;font-weight:600;font-size:14px}
.skip-link:focus{left:0}

/* ---------- Cartes de réalisations ----------
   Les cartes sont écrites dans le HTML au build (et non plus injectées
   en JavaScript) : elles doivent donc se comporter comme de vrais liens. */
.proj-card[hidden]{display:none}
a.proj-card-link{display:block;color:inherit;text-decoration:none;height:100%}
a.proj-card-link:hover img{transform:scale(1.03)}
.proj-card h3{margin:0 0 6px}

/* ---------- Images ----------
   width/height sont désormais présents sur chaque <img> pour réserver
   la place avant chargement (évite les sauts de mise en page / CLS). */
img{max-width:100%;height:auto}

/* ---------- Pages légales ---------- */
.legal{max-width:760px;margin:0 auto;padding:120px 24px 100px}
.legal h1{font-family:var(--display);font-weight:900;font-size:clamp(34px,5vw,52px);
  letter-spacing:-.04em;line-height:1.05;margin-bottom:14px;color:var(--ink)}
.legal .legal-updated{font-family:var(--mono);font-size:12px;color:var(--ink-3);
  text-transform:uppercase;letter-spacing:.1em;margin-bottom:48px;display:block}
.legal h2{font-family:var(--display);font-weight:800;font-size:21px;letter-spacing:-.02em;
  margin:44px 0 12px;color:var(--ink)}
.legal p,.legal li{font-size:15px;line-height:1.72;color:var(--ink-2);margin-bottom:12px}
.legal ul{padding-left:20px;margin-bottom:12px}
.legal li{margin-bottom:6px}
.legal a{color:var(--accent-ink);text-decoration:underline;text-underline-offset:2px}
.legal a:hover{color:var(--ink)}
.legal strong{color:var(--ink);font-weight:600}
.legal .legal-note{border-left:3px solid var(--accent);background:var(--bg-2);
  padding:14px 18px;border-radius:0 var(--radius) var(--radius) 0;margin:20px 0}
.legal .legal-note p{margin:0;font-size:14px}

/* ---------- Confort de lecture / accessibilité ---------- */
:where(a,button,input,textarea,select):focus-visible{
  outline:2px solid var(--accent);outline-offset:2px}

@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{
    animation-duration:.01ms!important;animation-iteration-count:1!important;
    transition-duration:.01ms!important;scroll-behavior:auto!important}
}